The Networked Public Physician: Will you take the plunge?

Joyce Lee, MD, MPH

Doctor as Designer Twitter: @joyclee http://bit.ly/umichmed #umichmed

*Title inspired by @Doctor_V http://bit.ly/1GJkrXG

The Networked Public Physician*: Will you take the plunge?

Social Media/Web Editor of JAMA Pediatrics

Pediatric Endocrinologist Associate Professor

Clinical/Health Services Researcher

Obesity & Type 2 diabetes: Biomarkers/Child Health Policy

Type 1 diabetes:

Learning Health Systems Mobile Technology/Data Visualization/

Participatory Design/Online Communities

71 publications NIH R01 funding

Healthdesignby.Us

What is Twitter?

It’s a microblogging platform, a place to have a conversation

@SeattleMamaDoc

@Doctor_V @EndoGoddess

@Dermdoc @kidney_boy

Your name? Your specialty? It’s up to you

@egghead

Tweet

140 characters

Link Shortener

#hcsm #s4pm #aca

#meded #quantifiedself #digitalhealth #dsma #bcsm

Hashtag

Mention

Reply

RT = Retweet MT = Modified Tweet

h/t = Hat tip

Following & Followers

So now you know how to use Social Media,

but why would a doctor use it?

Plus, haven’t you heard that “social media and medicine

is a dangerous mix”?

BMJ, 2012 “Professionalism and social media can be an uneasy mix...”

Remember HIPAA! Don’t talk about patients, even in

general terms

If you wouldn’t say it in an elevator, don’t say it online

12-word Social Media Policy from Mayo Clinic

“Don’t Lie, Don’t Pry” “Don’t Cheat, Can’t Delete” “Don’t Steal, Don’t Reveal”

What is appropriate for a physician in a public space?

You are a Public Physician whether you like

it or not

Conversations cannot be controlled, they can only be joined

-Facebook Effect

Don’t be like Dr. Oz but check out these other

examples of MDs online

A window into the patient experience

Diabetes Online Community #doc

myglu.org

Learn about patient-generated reviews, hacks, and tips

iSeismometer app + Continuous Glucose Monitor

Glucose Sensor + Flovent

Learn about a patient-designed future of mobile technology and

social media for health

12,000+ members

Work with online communities and tools to conduct patient-

centered research

Conduct and translate your research

#mybrain

#dataviz

AHRQ grant- Personalized patient-centered data visualizations for diabetes

11:23 AM

11:41 AM

11:49 AM

12:07 PM

Is an amazing and generous community of individuals

always willing to help

Tweetchats

The Uro-Twitterati

Create new opportunities for open science

Only pt with NGLY-1

16 cases worldwide Parent advocacy/fundraising

Treatments Clinical Trials

AHRQ  grant  

Social media is changing the paradigm of

who, what, and how health information is communicated

http://ihavefoodallergies.tumblr.com

Accomplish your goals as a future leader

in medicine

Social Media is not going away

Tweet frequently. Have something interesting to say.

Live-tweet events and breaking news. Find & follow people who share your

interests. Join the conversation.

Give more than you ask for. Join tweetups and Twitter chats.

Be yourself.

Social media is changing what it means to be a doctor today

Twitter: @joyclee @healthbyus http://www.doctorasdesigner.com/

http://twittersuperuser.com/ http://www.healthdesignby.us/

Special thanks to Dr. McKean,

Dr. Castle, Dr. Menon, Dr. Rivara, patients/ caregivers/docs online, & the human network!