Click here to load reader
May 25, 2015
THE NETWORK Communication Group is a holding company created to host the group’s different specialized communication disciplines that professionally serve
local, regional and international clients.
Answering the clients needs and challenges of the growing and evolving communication landscape, THE NETWORK Communication Group provides
partners holistic and integrated creative solutions.
Built on fusion, each NETWORK arm collaborates its skill set, its talent and its business practice to drive forward the best communication solutions for each
client.
We strive to become the leading Independent network.
OUR REGIONAL PARTNERS
contents
under themicroscope
the 4A’s effect
assessmentaspiration aesthetic
application
assignmenttimeline
our Work
contact
under the microscopeThe foundation of a brand determines its success. By understanding exactly what a brand is composed of we ensure that it receives the suitable and adequate dosage of handling to thrive in any market.AGA DNA Branding Solutions doesn’t just manage a brand. We delve into the very structural make-up of a brand, dissecting it to its absolute core and sourcing that key gene that sets each brand apart – its unique genetic code. Only then can we begin treating and building a brand to its optimal prime.
the 4A’s effect
This world revolves around everything
primary.First place, podium
finishes…no one cares for what
follows.The same is said about brands. People respond to the biggest and best
and to get to that number ONE position
you need an approach that is borne from
4A’s thinking.
our branding approach
assessment
aspiration
aesthetic
application
our work
c.i. standards
al ain zoo & sub-brands
Founded in 1999
Pencell operates a full-fledged PR and event management firm,
servicing a broad spectrum of clients across the Middle East.
We are member of “THE NETWORK Communication Group”, present in
more than seven full fledged offices in key MENA cities (Dubai HQ,
Abu Dhabi, Amman, Beirut, Cairo, Jeddah, Riyadh, and two liaison
offices in Kuwait and Qatar) and over 50 worldwide through the ADK network of offices
This widespread network enables Pencell to bring deeper understanding,
innovation, creativity and superior value to every Partner assignment.
PENCELL PR & EVENTS
Pencell DNATake the power of the written word (pen), combine it with a collective understanding of consumer behaviour (cell), and you will get Pencell PR & Events
CORE SPECIALIST AREAS
Government Relations
Technology
Real estate, Hospitality, Leisure & Entertainment
Luxury Accessories, Fashion & Beauty
Retail & consumer communications
Corporate & Research Communications
Automotive
OUR Services – Public Relations & Event Management
OUR Services – Crisis Management
When people say "crisis management" they think media.But there's more to crisis management than media training. W h a t ' s t o b e c o m m u n i c a t e d t o e m p l o y e e s , s h a r e h o l d e r s , c u s t o m e r s , s u p p l i e r s , t h e c o m m u n i t y , a n d t h e m e d i a ? W h o d e l i v e r s t h e m e s s a g e ? W h a t m e s s a g e ?
PLANNINGCrisis communications planningPosition Statements
TRAININGCrisis management for communicators
VALIDATIONSimulationsTabletop exercisesScenario-based discussions
with the world’s leading brands
PencellPARTNERSHIP
About usOur philosophy and experience let
us break typical patterns and have individual approach to each client. Our specialization is long-term digital projects from design, activation and implementation.
We specialize in the creation of multi-channel marketing and business solutions that add value to our clients and their customers.
Wetpaint unites a professional team which consists of strategists, designers, developers, copywriters, producers, community managers and others.
This fact allows us to fulfill all projects inside the agency qualitatively and operatively.
What we do
Creative & Content services
Application Development
Web development services
Digital Marketing Services
Social media strategies, Content creation and management
Social integration, monitoring and analysisCrisis management and social media policy
Websites, E-commerce, Microsites, Communities, Forums
Digital media planning and buying Search Engine Optimization & Search Engine Marketing
Display banners and Search advertising
Applications & competitions on Facebook and Mobile, Flash games,
Viral videos, Web banners, Newsletters
Innovation
Social media integration of campaigns on different platforms
Unique content for social media
Visual, Viral Video, Copywriting
“From Idea to Creativity”
Webdesign of Microsites, communities, forums…
Reputation and PR
Social media and blogosphere monitoring and reputation maintainence
Digital opinion leaders involvement
Brand reputation in web
Activation and Integration
Offline events for activity participants
Digital events and activities
Digital innovations integration
Media Planning and Buying
Target social advertising (Google interface, Facebook, linkedIn and others)
Advertising in applications
Display and rich media advertising
Search marketing services
Analytics
Complex digital activity analysis
Social media monitoring
Conversion, leads, social actionsand viral seeding valuation
Some of our Partners
Our Works
An interactive Facebook graphic novel microsite done for launch of Toshiba tablet
A fully integrated Facebook page with a “Spot the D-Max” photo competition on Facebook and Instagram
Launched an engaging Arabia Facebook page with a draw competition to build a fan base
An engaging and integrated social network with high level of engagement
An engaging and integrated social network with high level of engagement
An engaging and integrated social network with high level of engagement
Social network integrated and prepared to provide all sleep related info for fans
A fast moving Facebook page for WU global
Catch The DatesRamadan Competition Microsite for Western Union GCC
A Novel Beginning
A member of
Good, Better, the BEST… We won’t let it REST
Our Mission
Our aim is to deliver Novel Planning & Buying Services through:
Innovative ideas and media solutionTailor made buying approachAdvanced research methodologySuperior Digital media offering
…… A Company that turns ideas into realities
Our Philosophy
We embark on our mission so we deliver exceptional services along with a vision that adopts the Power of 3Ps
Ps=
PEOPLE PRICES PLANNING
Exceptional Services
Our Formula of Success We might be young, yet mature with over 40 years of cumulative
experience of our young and dynamic team. It is the natural evolution of AGA ADK Media division developed
with the objective to compete in the continuous change of the media scene and its requirements
Our Formula of Success
To integrate with our partners marketing and agencies teams so to form a coherent entity aiming to their success
The objective is to offer a premium personalized service rather than just a premier service that others can offer.
Attention without segregationOur clients will get the same personalized attention whatever be their size, budget and needs
In the Middle East
Our Presence
Started in mid 90’s. Rebranded & Restructured in 2012 More than 30 specialists Presence across the region: Abu Dhabi - Amman - Beirut -
Cairo – Dubai - Riyadh Coverage of the entire MEA region Clients portfolio ranges of the following industries:
FMCG - Financial institutions Furniture -
Pharmaceuticals Automotive - Electronics Fashion - Banks
Our team’s Experience
equation-media.com
Our Formula for Success
UNDERSTANDING HUMAN BEHAVIOR
Identifying Target
Audience Clusters
Media Consumption
habits
Brand Preference and Loyalty
MEDIA SELECTION
TRACKING AND
MONITORING
Adverts and Clippings Competitive
monitoringLandscape/ Category analysis
Online campaign Tracking
Media Measurement, Planning and Optimization
Launch campaigns
A New Formula for Success
equation-media.com
Big Brothers
Flexibility
Smart Buys
Passion and Aggressivity
Fast track priority service as a standard for all clients
Bureaucracy
Buying Clout
Unlimited Resources
High budgetclient prioritized
A New Formula for Success
Innovation, Fresh minds,
Passion must outshine the
conventional