The Nature of Fashion Unit 1. The Nature of Fashion FASHION INVOLVES: – The clothes we wear – The dances we dance – The cars we drive – The way we cut.

The Nature of FashionUnit 1

The Nature of Fashion

• FASHION INVOLVES:– The clothes we wear – The dances we dance– The cars we drive – The way we cut our hair

The Nature of Fashion

• Fashion – the style or styles of clothing and accessories worn at a particular time by a particular group of people.

• FASHION CONVEYS A MESSAGE

The Nature of Fashion

• Customer – Potential purchaser of goods

Consumer – user of goods or services

The Nature of Fashion

• Consumers decide what the fashions will be by accepting or rejecting the styles that are offered.

The Nature of Fashion

• Style – is the a characteristic or distinctive appearance of a garment – the combination of features that makes it unique and different from other garments.

• T-shirt vs. silk blouse

The Nature of Fashion

• Some people adopt a style that becomes their own personal style.

The Nature of FashionSome styles are period styles:

• Early 1900’s GIBSON GIRL

• 1920’s FLAPPER ERA

The Nature of Fashion

• Fashion is a style that gains some popular acceptance. It remains a fashion only as long as it is accepted.

The Nature of Fashion

• High Fashion - Those styles or designs accepted by a limited group of fashion leaders – the elite who are the first to accept fashion change

• Haute–couture – (oat-koo-tour) french term for high fashion

The Nature of Fashion• Mass fashion or volume fashion – consists of

styles that are widely accepted.

Moderate to low prices

The Nature of Fashion• DESIGN – A specific version or variation of a

style

Ex. Style – sweatshirt Design – neckline, pockets

The Nature of Fashion

• To identify the different designs, retailers assign it a style number or number

https://thedomesticdiva.wordpress.com/2008/06/16/issuing-style-numbers-when-you-start-a-new-clothing-line/

Issuing Style Numbers When You Start a New Clothing Line

The Nature of Fashion

• TASTE – refers to prevailing opinion of what is and what is not attractive and appropriate for a given occasion.

• Timing plays a part in what is considered good or bad taste

The Nature of Fashion

• FASHION HAS A CYCLICAL COURSE!!!– Rise Stage – daring and dubious– Culmination stage – gradually accepted, widely

accepted– Decline stage – gradually discarded

The Nature of Fashion

• Classic: Ex Chanel suit, blazers, turtlenecks, loafers, overalls

CLASSIC – is a style or design that satisfies a basic need and remains in general fashion acceptance for an extended period of time.

Famous Classics

The Nature of Fashion

• FAD – a short lived fashion

MOST FADS COME AND GO IN A SINGLE SEASON

Ex Punk hair do• Nehru collar

The Nature of Fashion

• FOUR COMPONENTS OF FASHION:– Silhouette– Details– Texture– Color

The 1st Component of Fashion

• Silhouette – overall outline or contour3 BASIC FORMS• Straight or tubular

• Bell-shaped or bouffant

• Bustle or backfullness

The 2nd Component of Fashion

• DETAILS – the individual elements that gives a silhouette its form or shape. These include trimmings, skirt, and pant length and width, shoulder, waist and sleeve treatment

Short Skirt Long Skirt

Classic Cut Slim Cut

Skinny Jeans Boot leg Jeans

The 3rd Component of Fashion

TEXTURE – the look and feel of material Chiffon Corduroy Leather Suede

Chiffon

Leather

The 4th Component of Fashion

COLOR – Major consideration for apparel selection, advertising, packaging and store decor

Spring Fashion Week 2015

Principles of Fashion

Consumers establish fashions by accepting or rejecting the styles offered.

Principles of Fashion

• Fashions are not based on price.• Successful fashions are found at every price

level; not just expensive ones

Principles of Fashion

• Fashions are evolutionary not revolutionary• Fashion change comes as a result of gradual

movements from one season to the next.

Principles of Fashion

• No amount of sales promotion can change the direction in which fashions are moving

• Ex Women stopped wearing fashionable hats in the 1960’s

Principles of Fashion• All fashions end in excess.

Ex 18th century hoopskirts ballooned out over 8 feet wide.

Principles of Fashion

• Marketing of apparel and accessories to the ultimate consumer.

• Marketing – a total system of business activities designed to plan, price, promote and place (distribute) products and services to present and potential customers.

• THE 4 P’S

Principles of Fashion

• Fashion Business – any business concerned with fashion goods or services.

What jobs can you think of in the Fashion Industry?