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The MultiCapital Scorecard: Following Up on Lessons Learned from a Leading Pilot Application Rob Michalak , B en & Jerry’s @benandjerrys Mark McElroy , Center for Sustainable Organizations @mwmce
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The MultiCapital Scorecard: Following Up on Lessons Learned from a Leading Pilot Application

Jan 18, 2017

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Page 1: The MultiCapital Scorecard: Following Up on Lessons Learned from a Leading Pilot Application

TheMultiCapital Scorecard:FollowingUponLessonsLearnedfromaLeadingPilot

Application

Rob Michalak, Ben & Jerry’s @benandjerrysMark McElroy, Center for Sustainable Organizations @mwmce

Page 2: The MultiCapital Scorecard: Following Up on Lessons Learned from a Leading Pilot Application

WhatistheMultiCapitalScorecard?

Page 3: The MultiCapital Scorecard: Following Up on Lessons Learned from a Leading Pilot Application

WhatistheMultiCapitalScorecard?

Multicapitalism

Page 4: The MultiCapital Scorecard: Following Up on Lessons Learned from a Leading Pilot Application

WhatistheMultiCapitalScorecard?

Multicapitalism

StepsintheMethod?1. Materialitydetermination

2. AoIdevelopment

3. Scorecardimplementation

Page 5: The MultiCapital Scorecard: Following Up on Lessons Learned from a Leading Pilot Application

WhatistheMultiCapitalScorecard?

Multicapitalism

StepsintheMethod?1. Materialitydetermination

2. AoIdevelopment

3. Scorecardimplementation

Ben&Jerry’sScorecardandthechallengesweencountered

Page 6: The MultiCapital Scorecard: Following Up on Lessons Learned from a Leading Pilot Application
Page 7: The MultiCapital Scorecard: Following Up on Lessons Learned from a Leading Pilot Application

RobMichalakGlobalDirectorofSocialMission

Ben&Jerry’s

Page 8: The MultiCapital Scorecard: Following Up on Lessons Learned from a Leading Pilot Application

Ben&Jerry’sPriorities- 2020

Fairtradeenterprisemodel

Lowcarbon&climateresilientvaluechain

Social&EconomicEquity

ClimateJustice

Programs

Equitable&Inclusivevaluechain

RegenerativeDairymodel

Platform Platform

Page 9: The MultiCapital Scorecard: Following Up on Lessons Learned from a Leading Pilot Application

TheChallenge:GettingthenecessaryfielddatafortheAoI’s thataddressedoursocialmissionprogrampriorities

Page 10: The MultiCapital Scorecard: Following Up on Lessons Learned from a Leading Pilot Application

Fairtrade AreasofImpact AoIObjective Target:2016

Target:2017

Target:2018

CocoaPowder(3200farmersin3coops)

VLSPartnershipsCommit topurchasing 100%oftotal (basemix)CocoaPowder supplyvolumethrough thesechannels

Target 75% 85% 100%

Actual

Programactivities:mainKPI-farmersimplementingfullproductivity package

Launchprojects intheseareaswithtargettoengage:3200famersthroughcoopstrengthening; 1800farmersinproductivityoverallprogram;450farmersinfullproductivitypackageimprovementwork.Trackedhere:#farmersinfullproductivity package

Target programsetup 100 250

Actual

Additional ValueCreatedatOrigin

Increasevaluecreated atorigin forFarmers/CoopsinB&JsCocoavaluechain(i.e.-FTPremium, valueadd,PDIProjects, etc.)

Target 250,000 340,000 370,000

Actual

FarmerProductivity (kg/ha)Improvefarmproductivity by25%within3years(2019)toensurestrength&security ofFairtradefarmersandCoops.Doublein10years.KG/HA

Target 425 TBD TBD

Actual

FarmerIncome(trackingnetcocoaincome)

Longer-Term objective(10-yeargoal):LeveragePDIProjects toclosethegapbetweenactualfarmerincomes&a'LivingIncome'.Thesearecocoarevenuetargets,$/year

Target TBD TBD TBD

Actual

CurrentMetricsApproach– Sample

Page 11: The MultiCapital Scorecard: Following Up on Lessons Learned from a Leading Pilot Application

Limitedcopiesofthejust-released

bookabouttheMCSareavailablehereforsaleattheNewMetrics‘16conference!

Thankyou!