THE MULTI-SCREEN INTEGRATED CUSTOMER EXPERIENCE @LAURENKGRAY
The Multi-Screen Integrated Experience
May 09, 2015
As a society, we often use more than one device for multiple tasks at a time. In fact, 98% of us switch devices throughout the day. What does this mean for the customer experience? As marketers, we have to change things up.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
THE MULTI-SCREEN INTEGRATED �CUSTOMER EXPERIENCE �
@LAURENKGRAY
#DIDYOUKNOW �
@LAURENKGRAY
80% of smartphone owners and 81% of tablet owners use their devices in front of the T V
#DIDYOUKNOW �@LAURENKGRAY
23% of Americans get news on a combination of at least two digital devices: �- desktop/laptop + smartphone �- computer + tablet + smartphone�
- or all three
#DIDYOUKNOW �
@LAURENKGRAY
America:�91% of adults have a �56% have a �34% have a �
cel lphone smartphone tablet
#DIDYOUKNOW �@LAURENKGRAY
98% of consumers move between
devices within the same day.
#DIDYOUKNOW �
@LAURENKGRAY
44% of cell users have slept
with their cell by their side so they don’t miss anything�
LINGO: �
@LAURENKGRAY
Sequential Usage:�Moving from one device to another at different times to accomplish a task��Simultaneous Usage:�using more than one device at the same time on an activity�
NUMBERS: �
@LAURENKGRAY
the number of average leisure hours we spend 4.4 in front of screens
90% of us use multiple screens sequentially to accomplish a task
2+ the number of hours we spend looking at our phones
90% of all media interactions are �screen-based today. – Google �
SMARTPHONES: �
@LAURENKGRAY
via Google �
SMARTPHONES: �
@LAURENKGRAY
via Google �
PC: �
@LAURENKGRAY
via Google �
TABLET:�
@LAURENKGRAY
via Google �
ACTIVITIES: �
@LAURENKGRAY
via Google �
@LAURENKGRAY
“We cannot deduce a customer’s context by the device used.” –
Nikesh Arora�Mobile = on the go�Tablet = at home�Desktop = at work�
WHAT DOES IT MEAN? �
@LAURENKGRAY
Every campaign and website should be optimized for mobile, tablets and
desktops no matter what. ��You have to get ready for users to switch between screens.
WHAT DOES IT MEAN? �
@LAURENKGRAY
Another screen is used while we watch TV. Businesses strategy with
TV should be closely aligned + integrated with marketing for another
digital device.��
Ex.) Twitter ads for TV shows with hashtag support
WHAT DOES IT MEAN? �
WHAT DOES IT MEAN? �
@LAURENKGRAY
Going mobile is not an option; �it is an imperative. ��
Smartphones are the backbone and are the starting point for activities across multiple screens.
RESOURCES �
@LAURENKGRAY
• Google’s PDF on the new multi-screen world�
• Multi-screen costumer experience on Visual.ly�
• Rise of the Connected Viewer via Pew Research�
@LAURENKGRAY
LAUREN K. GRAY laurenkgray.com
Related Documents
