The MPI-Kansas City Chapter In conjunction with Lifeteacher.com presents Work Is Theatre & Every Business A Stag Work Is Theatre & Every Business A Stage Piloted By: Rick Weaver, Chief Inspiration Officer Lifeteacher.com New York, NY Experience Econ Experience Econ Written By Joseph Pine & James Gilmore
The MPI-Kansas City Chapter. In conjunction with Lifeteacher.com presents. The Experience Economy. Work Is Theatre & Every Business A Stage. Written By Joseph Pine & James Gilmore. Piloted By:. Rick Weaver, Chief Inspiration Officer Lifeteacher.com New York, NY. Meeting Planning is an Art!. - PowerPoint PPT Presentation
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
The MPI-Kansas City Chapter
In conjunction with Lifeteacher.com presents
Work Is Theatre & Every Business A StageWork Is Theatre & Every Business A Stage
Piloted By:
Rick Weaver, Chief Inspiration OfficerLifeteacher.com
New York, NY
The Experience Economy The Experience Economy Written By Joseph Pine & James Gilmore
Meeting Planning is an Art!Meeting Planning is an Art!
Every Business is a Stage!Every Business is a Stage!
Don't expect the buzz surrounding discount media darling JetBlue to fade anytime soon. The airline has been successful at luring both thrifty leisure passengers and well-heeled travelers — something that ultimately breeds "fanatic loyalty," according to The New York Times That broad customer base helps distinguish JetBlue from fellow low-cost carriers such as Southwest. "Flying JetBlue isn't just about taking a trip," trend watcher Faith Popcorn said to The Times.
"It has actually become something fun to do.” She talked of an extremely wealthy parent at her child's New York prep school who was talking up their JetBlue flight for a family trip to Florida. "When you're that rich and you fly coach you may try to hide it, but he said it with such pride, like he was traveling in the coolest, most trendy way," Popcorn said. Passengers and analysts alike credit the airline for a simple pricing structure, and for making their passengers feel like VIPs.
It's cool to fly JetBlueMarch 23, 2004
The Experience EconomyThe basic premise of The ExperienceEconomy is that up to now, we have focused most of our efforts onpricing commodities, goods andor services.
We are emerging into a new era of thought where we are finding that what our customers really want is an experience that keeps them coming back for more.
Let’s take a look at some EXPERIENCES…EXPERIENCES…
Experience Kansas City is your comprehensive guide to the diverse attractions found in the metropolitan area. Whether its swinging jazz, fantastic food, fascinating museums, or some of the best shopping anywhere, all are a part of Kansas City's allure!
Ultimate – Café Florian Venice, Italy $5 - $10 per cup
Now let’s talk about coffee…
How to Design an “Experience”“Experience”
To design a rich, compelling and engaging experience, you don’t want to select and then stay in just one realm. Instead, you want to use an experiential framework as a set of prompts that help you to creatively explore the particular experience you wish to stage.
When designing an experience, let’s consider the the Four E’s:
What can be done to improve the estheticsesthetics of the experience? The esthetics is what make your guests want to come in, sit down and hang out.
Think about what you can do to make the environment more inviting, interesting and comfortable. You want to create an atmosphere in which your guests feel free “to be.”
Once there, what should your guests do? The escapistescapist aspect of an experience draws your guests further, immersing them in activities. Focus on what you should encourage your guests “to do” if they are to become active in the experience.
The educationaleducational aspect of an experience, like the escapist, is essentially active. Learning, as it is now largely understood, requires the full participation of the learner.
What do you want your guests “to learn” from the experience? What information or activities will help to engage them in the exploration of knowledge and skills?
EntertainmentEntertainment, like esthetics, is a passive aspect of an experience. When your guests are entertained, they’re not really doing anything but responding to (enjoying, laughing at, etc.) the experience.
Professional speakers lace their speeches with jokes to hold the attention of their audience, to get them to listen to ideas. What can you do by way of entertainment to get your guests “to stay”? How can you make the experience more fun and more enjoyable?
Addressing these design issues sets the stage for service providers to begin competing on the basis of an experience.
Those, which have already forayed into the world of experiences, will gain from further enriching their offerings in the light of these four realms.
What’s the best meeting What’s the best meeting
experienceexperience you you have ever had and why?have ever had and why?
Table TalkTable Talk
“Most parents don’t take their kids to Walt Disney World just for the event itself but rather to make that shared experience part of everyday family conversations for months, and even years afterward.
While the experience itself lacks tangibility, people greatly value the offering because its value lies within themthem, where it remains long afterwards.”
ROIROI of the Experience
Return on ExperienceReturn on Experience
Because your companies stage so many different kinds of experiences, you can more easily differentiate your offerings and thereby charge a premium price based on the distinctive value provided, notnot the market price of the competition.
Price your commodity or service based upon the
experienceexperience your customer receives from it.
Experiences = Value!Experiences = Value!
People pay for People pay for experiences…experiences…