The most effective B2B marketers use data strategically. How?

The most effective B2B marketersuse data strategically

How?

Tony Pringle

UK managing director – Bureau van Dijk

The most effective B2B marketersuse data strategically

How?

Tony Pringle

UK managing director – Bureau van Dijk

The most effective B2B marketersuse data strategically

How?

The most effective B2B marketersuse data strategically

How?

Today we have technology that helps us, and more high quality data available to us.

• Sort out data legacy

• Enrich knowledge

• Drive business forward

Successful businesses use external data to:

Data legacy…

• Duplicate data

• Stale data

• Inaccurate data

Enterprising sales…

Create a link ….

Internal data

Externally managed data

Common identifier

Create a link ….

Internal data

Externally managed data

Common identifier

Remove ‘dead’ companies

Remove ‘dead’ companies

Check your addresses

You’ve made the link…

…it’s your gateway to knowledge

Connect to valuable sales data…

• Financial profiles

• Activity descriptions

• Contacts

What other opportunitiesare there in the group?

Segment your clients, what can you learn?

Segment your clients, what can you learn?

Segment your clients, what can you learn?

Drive business forward

• Messaging is targeted

• Accounts are monitored

• Leads are managed

Filter by financial strength from the start

Monitor for sales triggers

Lead management…

• Source

• Prioritise

• Allocate efficiently

• Sort out data legacy

• Enrich knowledge

• Drive business forward

Successful business use external data to:

Stand C28