The Mobile Revolution - Arkansas...The Mobile Revolution Opportunities and Challenges for Government Bob Sanders Director of Operations Information Network of Arkansas Friday, August

The Mobile RevolutionOpportunities and Challenges for Government

Bob SandersDirector of Operations

Information Network of Arkansas

Friday, August 3, 12

Disruption







0

37.5

75

112.5

150

2001 2002 2003 2004 2005 2006 2007

Garmin TomTom

Stock priceFriday, August 3, 12


0

37.5

75

112.5

150

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Garmin TomTom





Interest in buying:Kids 6-12

iPad

iPod Touch

iPhone

Computer

Table (non-iPad)

Nintend 3DS

XBox Kinect

Nintendo DS

TV

Smartphone

PS3 17%

19%

20%

22%

23%

25%

25%

25%

27%

30%

44%

Source: Nielsen, 11/17/2011


The Mobile Revolution


Percentage of PC unit sales, US

2008 2009 2010 2011 2012 2013 2014 2015

38%38%38%36%29%

15%

12%12%12%12%13%

15%

17%8%

34%33%32%32%34%

39%

44%

46%

16%17%18%20%24%30%

39%46%

Desktop PC salesNotebook/laptop PC salesNetbook/Mini PC SalesTablet PC sales


0%

7.5%

15%

22.5%

30%

2003 2005 2007 2009 2010

Percentages of adults in households with only wireless telephone service

Source: Centers for Disease Control, 2011Friday, August 3, 12

Source: Centers for Disease Control, 2009Friday, August 3, 12






How long to reach1 Million users?Friday, August 3, 12


0%

2.25%

4.5%

6.75%

9%

1/10 4/10 7/10 10/10 1/11 4/11 7/11 10/11 01/12 04/12

Percentage of Mobile Visitors to Arkansas.gov

iPod1.4%

Blackberry2.5%

iPad15.6%

Android29.9%

iPhone50.6%


0%

7.5%

15%

22.5%

30%

1/10 4/10 7/10 10/10 1/11 4/11 7/11 10/11 01/12 04/12

Percentage of Mobile Visitors to Arkansas Department of Higher Education Scholarship System

Mobile Application

Other1%

BlackBerry2.3%iPod

4.4%iPad8.1%Android

22.8%

iPhone61.2%

Arkansas.gov

ADHE.edu


0%

12.5%

25%

37.5%

50%

1/10 4/10 7/10 10/10 1/11 4/11 7/11 10/11 01/12 04/12

Most Popular Sites for Mobile Users in Arkansas

Arkansas.gov

ADHE.edu

Game and Fish

Corrections


Arkansas Game and Fish CommissionGame Check by Method

2009

2010

2011

2012

0% 25% 50% 75% 100%

28.9%

26.0%

36.6%

37.5%

47%

56%

53%

59%

24%

18%

11%

3%

Mobile/iPhone Call Center Desktop Web


0%

5%

10%

15%

20%

3/10 6/10 9/10 12/10 3/11 6/11 9/11 12/11 03/12 06/12

Arkansas.gov Mobile Payment Applications

Nov

Nov

June


0%

5%

10%

15%

20%

25%

30%

3/10 5/10 7/10 9/10 11/10 1/11 3/11 5/11 7/11 9/11 11/11 01/12 03/12 5/12

Arkansas.gov Mobile Payment Applications

Parole Payments

Property Taxes

Inmate Banking


Top 10 Government Websites in Mobile Adoption

AGFC

MT Child Support

AR Corrections

AR Higher Ed

TX DL

HI Sex Offender

WV DMV

AR Labor

AR Grown

AR DFA 14%

14%

14%

17.7%

17.8%

20%

26%

26%

27%

39%

2012 Study of 36 sites in 16 states

Arkansas:5 of the top 10


Challenges


?Friday, August 3, 12

Voice

GPS

Compass

Camera

Video

Payment

Messaging

Accelerometer Identity

Wireless Data


Tablets

Desktops Laptops

Voice Systems

Intelligent Agents

Smartphones

Augmented Reality


Responsive Design


Responsive Design


We use our phones for everything now; there's no such thing as "this is mobile content, and this is not."

Josh Clark


Security and Privacy

In 2011, the US Federal Trade Commission (FTC) urged the White House to increase Internet privacy measures, especially for mobile devices and social networks, stating that federal laws have not kept up with the applications to ensure that personal information isn’t being improperly used.


http://en.wikipedia.org/wiki/Federal_Trade_Commission




Fragmentation


Opportunities


Mobile Inspection



Arkansas Game and Fish

Commission 50,479 Facebook

members


iOS Passbook


Augmented Reality




The Mobile Revolution - Arkansas...The Mobile Revolution Opportunities and Challenges for Government Bob Sanders Director of Operations Information Network of Arkansas Friday, August

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