The Mobile Revolution - Is your business ready?

.ca – management consulting and bespoke web development

The Mobile Revolution

Is your business ready?

.ca – management consulting and bespoke web development

Kevin Lynch, CTO

“We really need to

shift now to start

thinking about

building mobile

first. This is an even

bigger shift than

the PC revolution.”

.ca – management consulting and bespoke web development

Satya Nadella, CEO

“Our job is to

ensure that

Microsoft thrives in

a mobile and

cloud-first world.”

.ca – management consulting and bespoke web development

Eric Schmidt, Chairman

“If you don’t have

a mobile strategy,

you don’t have a

future strategy.”

.ca – management consulting and bespoke web development

Mark Zuckerberg, CEO

“Today there’s no

argument,

Facebook is a

mobile company.”

.ca – management consulting and bespoke web development

Agenda

Overview of key mobile trends on the web

Mobile Adoption

Mobile Video, Social Media, and E-commerce

Multi-screening

Mobile consumer reactions

Mobile first design vs. responsive design

What you can do today

.ca – management consulting and bespoke web development

The world is changing faster then ever…

8X growth

in mobile

adoptionMobile

WebDesktop

Web

Source: Nielsen

2000 2012

.ca – management consulting and bespoke web development

Engagement is shifting…

PC internet usage in Canada has dropped 17%

PC

Mobile

Source: comScore (2014). Canada’s Digital Future in Focus.

55% of all

digital time

is spent on

mobile

devices

.ca – management consulting and bespoke web development

Mobile Usage

Smartphone

75%

Other mobile

devices

25%

Mobile Device Users

23 million mobile

subscribers

in Canada

13%

2012

Source: comScore (2014). Canada’s Digital Future in Focus.

.ca – management consulting and bespoke web development

Mobile Video

Everyday

video

watching on

mobile

devices has

increased %50

2012 2013

Source: comScore (2014). Canada’s Digital Future in Focus.

.ca – management consulting and bespoke web development

Social Media

Canadians

accessing their

social networks

on mobile

devices

everyday has

increased % 232012 2013

Source: 1. comScore (2014). Canada’s Digital Future in Focus.; 2. Microsoft (2011). The Growth of Mobile Marketing and Tagging.

91% of

mobile

internet

access is for

social

activities2

1

.ca – management consulting and bespoke web development

90% of all media interactions are screen based.

PC/Laptop

39 Minutes

TV

43 Minutes

Tablet

30 Minutes

Smartphone

17 Minutes

65% of online

search

activities

start on a

smartphone

Google (2012). The New Multi-screen World: Understanding Cross-platform Consumer Behavior.

.ca – management consulting and bespoke web development

There are two modes of multi-screening.Google (2012). The New Multi-screen World: Understanding Cross-platform Consumer Behavior.

.ca – management consulting and bespoke web development

Device peak usage varies throughout the day.Source: comScore (2014). Canada’s Digital Future in Focus.

.ca – management consulting and bespoke web development

Mobile E-commerce

52% of tablet users prefer to shop using their tablet rather then their pc

Consumers take a multi-device path to purchase1

65% start on a smartphone

61% continue on pc/laptop

4% continue on tablet

1. Google (2012). The New Multi-screen World: Understanding Cross-platform Consumer Behavior; 2.

Alexander Interactive (2012): T-Commerce Report.

2

.ca – management consulting and bespoke web development

Mobile consumer reactions…

30% of

shoppers

abandon a

transaction if

the experience

is not mobile

optimized2

57% will not

recommend

a business

with a poorly

designed

mobile site4

40% have

turned to a

competitors

site after a

bad mobile

experience4

37% of Canadian

businesses have

improved

customer service

& satisfaction as a

result of mobile

technology

adoption1

57% will leave

your site if they

have to wait

longer than

three seconds

for a page to

load3

80%

will not

return3

Source: 1. Canada’s Mobile Imperative (2013): Leveraging Mobile Technologies to Drive Growth.; 2. Mopowered 3. PhoCusWright

(2010): Cusmtomer Response to Travel Site Performance. 4. Google (2014), The Mobile Playbook. 5. Image: lerablog.org

.ca – management consulting and bespoke web development

Mobile First Design

Content comes first

Clutter is removed at the start of the design process

Focus is on the rationale display of content

1. Google (2012). The New Multi-screen World: Understanding Cross-platform Consumer Behavior

Smartphone

and tablet

based local

searchers do

not want to be

overwhelmed

with content1

.ca – management consulting and bespoke web development

Responsive Design

Not mobile design, but simplifies design for mobile users

Can be adapted to a range of devices without changing content

Website responds to the type of device or how the device is being held

.ca – management consulting and bespoke web development

What to do?

1.Assess your business against

the mobile trends

2.Assess competitor and

customer use of mobile

technology

3.Identify mobile opportunities

Build a mobile first agenda and strategy

.ca – management consulting and bespoke web development

Management Consulting and Bespoke Web Development

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Phone: 905.537.8806

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