The Mobile Retail Market in the U.S.

The Mobile Retail Market in the US

Mary ClarkChief Marketing Officer

@syniverse#MOBILE360

Mobile Retail - Rapid Growth By 2017, US mobile retail sales are estimated to reach

$31 billion (Forrester, January 2013)

55% of time spent by shoppers on retail websites is via Mobile

(ComScore, September 2013)

Consumers using a device during their shopping journey convert at a rate 40% higher than those who do not

(Deloitte, April 2014)

84% of U.S. smartphone shoppers use their phones to assist them in their shopping

(Google Shopper Council. May 2013)

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The consumer is in control

Enterprises OTTsMNOs

Every Brand Wants to Reach the Consumer

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The Potential of Mobile Context

of text messages read within 3

minutes

Consumers check their

mobile device

times more mobile phones

than PCs

of adult smartphones within arms

length

Mobile Context - $44 billion market opportunity

150times a day

90%

5 90%

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Initiate marketing campaigns through any channel - SMS, in-app push, email, outbound calling, etc.

Design and implement compelling campaigns designed for mobile

Encourage download of your app and use of mobile stores

Enable “walk-by” location-based offers with geo-fencing and/or iBeacon

Utilize passbook for ticketing or coupons

Adding Mobile to your Omni-Channel Strategy

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Utilize mobile to…

Drive in-store digital experiences

Create excitement around retail promotions to increase conversion

Facilitate actionable engagement with customers on their preferred channels

@syniverse#MOBILE360

Mary ClarkChief Marketing Officer

[email protected]

@syniverse#MOBILE360