The Moa Group Introduction Power Point

THE ULTIMATE AUTOMOTIVE SALES

EXPERIENCE

The MOA Group LLCMembers Only Automotive

What Frustrates YOU the most about your dealership?

• Is it your salespeople?• Is it the lack of or Quality of Traffic?• Is it the lack of leadership & accountability?• Is it financially related?• Is it not meeting your core values?

We all have our reasons that keep us up at night, but bottom line, whatever theReasons are, It’s extremely Rare in today’s market that your sales departments are Hitting their sales goals every month, and…

That could be costing YOUR Store Hundreds of Thousands in Revenue a year!

So what are you doing today to ensure your success for tomorrow?Most are so busy working IN the business, they forget to work ON the business.

Well Good News….There’s a New Breakthrough Formula that the industry hasbeen begging for and it’s available for only 1 Chosen Spotlight Dealer of an Area.

The MOA Group will put on One Marketing Campaign that will generate thousands of Auto Advantage Buyer’s Club Members to Our Chosen Spotlight Dealer.

OUR MEMBERS & DATA BASEOur Auto Advantage Buyer’s Club currently has over 23,000 members

& has a 145 million, Double-Opt-In, Data-Base of Buyers that allow us to market to, sign up as members, and drive to the Chosen Spotlight Dealer of their Community.

Your store gets showcased as the Spotlight Dealer in your area and among all of our members.

FINDING OUR SPOTLIGHT DEALER Along with market research, we silently poll all of our current local members in your area

and specific local households and businesses of your market to determine the top 3 candidates to be Spotlight dealer. Being Chosen as Spotlight dealer is based on current market share, reputation,

size, and capabitilities of handling all the new members.

ONE MARKETING CAMPAIGN: 6 WEEKS, 2 CONNECTED EVENTS The One Campaign consist of a 6 week marketing plan.

The first week we put on a Three Tiered Community Sales Event called the “Ultimate Automotive Sales Experience” with our Spotlight Dealer,

a local charity, & MOA and it's Certified Team. The 5 day event is Guaranteed and up to 40% of the inventory will be sold from the thousands of buyers & members who will attend the sale.

The next 5 weeks are dedicated to a behavioral marketing approach & current members marketing campaign

to continue driving the thousands of new members, in your market, to your store and purchase. Through our Behavioral Marketing stratagies & web data channels and by using our current members and permission based

household data, we are able to guarantee an additional 20-60 units sold to our members in those next 5 weeks.

MEMBERS ONLY AUTOMOTIVE Hence why our company is called Members Only. This is truly another profit center to add to your dealership

that funnels Thousands of Auto Advantage Buyers Club Members to your store, because of their loyalty to their local Spotlight Dealer, your incentives, and branding of your store.

As one of our dealers mentioned…”This is The Supreme Mouse Trap for my dealership!”

Members Only Automotive brings a chosen Spotlight Dealer and the car buying community together to provide the Ultimate Automotive Sales Experience.

Combined with a local charitable organization, this live Showroom Experience will create a "Movement with a Cause", sending a message throughout your entire market segment that this is a true authentic event for the public. It will shake up your industry and help you to achieve all your sales goals.

Spotlight Dealer

Auto Advantage Buyer’s Club

Members

Social Media Viral Marketing& Complete Ad

campaign

Community Embracement

Local Charitable Chapter

Involvement

Mission:Our mission at Members Only Automotive is to truly provide the Ultimate Automotive Sales Experience to your community, to your entire dealership team and most importantly, to you the dealer.

Dealer’s Core Values: Members Only Automotive will provide an experience that gives you the margin, market share, CSI, community embracement and that all important excited and trained staff.

Three Tiered Community Sales Event:The Members Only Ultimate Automotive Sales Experience comes in a powerful and comprehensive three-tiered approach. These three tiers are in place to give you the dealer the opportunity to have a significant impact in your store, weeks before we arrive, and continuing on until we place the next Members Only Event at your store.

The MOA Group is an Exclusive Marketing Firm for Elite Automotive Dealerships in the United States, Canada, and Puerto Rico.

Founders:

The company was founded by CEO-Roe Hubbard and President Jamie Brandel, both experts of the automotive industry, visionary entrepreneurs, and innovators of products and services for dealership sales, training, advertising, and marketing solutions. The MOA Group was conceived in the spirit of mentorship and game changing innovation.

The MOA Advisory Board

The MOA Group’s philosophy and standards were developed through their company’s National Advisory Board comprised of 80% dealers and 20% marketing & training experts. Therefore, through the eyes and passions of the dealer, the Advisory Board gave birth to The MOA Group.

"The Comprehensive Three Tiered Sales Event“Here's how it will help you to stand out in your market

Tier 1

Seeding & Warming the market...Community embracement of The Members Only Automotive Advantage Buyer’s Club, Our Chosen Spot Light Dealer, and the local Charitable organization. Introduction to the community through social media marketing, viral marketing, and cultivating thousands of members of our exclusive club.

Creating a following with a great cause and solution to buying their next vehicle. A Members Only Live Automotive Showroom Experience is finally coming to your town.

Our consumer advocate program…The Automotive Advantage Buyer’s Club gives them the chance to save thousands, helps contribute to your charity of choice, and this is done 3-4 weeks before the actual event.

One of Our Auto Advantage Buyer’s Club websites

Tier 2

Tier 2

“A Star is born" Program –Featuring MOA world class trainers. A Coaching, Mentoring, and Training Experience for your current sales departments of the dealership.

• Audio and Web conferencing, webinars• E-training, tracking• E-mailed Sales materials, challenges, and test to your sales staff• Truly getting your Sales Departments ready 2-3 weeks prior to

the sale, not just a day before. We employ best practices that will challenge your sales team but also co-exist with any sales process that your dealership employs.

Tier 2 Itinerary "A Star is Born" Training program Featuring World Class Trainers

Tier 1, 2, and 3 outline Audio and Video Conferencing, and Webinars for all

managers and salespeople 2x week e-training sent to each manager and salesperson's email 1x

a week Sales Event Training Guide-sections of guide sent each week

leading up to event Live Classroom training, Day before event

Challenges/Tests, Weekly and day before event

This 2-3 weeks of training, coaching, and mentoring truly gets them ready for the event

Tier 3

The Ultimate Automotive Sales Experience

• A Massive Members Only Event to the public. • Free visitors pass, incentives, & Prizes to the consumers &

Members• Customized & Confidential direct mail piece w/ key & Live

Call Center• News release in your local newspaper• A completed ad campaign• Thousands of Prospects & Advantage Club Members will

attend• Spotlight Trophy & charity Check Presentation• Charity involvement, & an absolute must see sales event

for all car shoppers. We leave behind only the best practices to your dealership and sales events that are memorable to the community and that leave a favorable impact on your store.

Do you want to hold an event that creates an atmosphere that is positive and conducive to make more sales?

Tier 3: The Ultimate Automotive Sales Experience

5 day Members Only Live Showroom Experience, a first time authentic

event for your community Charity on site Spot light dealer as host Spotlight Dealer Trophy Presentation/Charity Check

presented/Drawingfor the public...this happens at 6:00pm last day of sale

When all of these elements are combined, the Perfect Storm is Createdfor a Blockbuster Event

Our Promotional Materials for your Dealershipinclude the following:Dealer Kit• Banners/Signs/Balloons/Hangtags/Posters/Prize boards, etc• Work sheets/Registration Surveys• Customer Cash Vouchers• Road to the Sale Dealer Checklist• Training Itineraries• Name Tags • All logs/payroll forms

MOA Marketing Strategies 

Targeted & Filtered Demographics

Behavior & Permission based-Double – Opt in Data-base Marketing

Auto Advantage Members Data-base advertising

Direct Mail w/key, online application, Live Call Center, prize board, & voucher  Call Center 24/7 prize hotline/registration/application Phone calls go to professional call center trained to convert phone ups to event appointments

News Release/Inserts for Local Newspapers

Social Media Marketing campaign with Fan-base, Face book, Twitter, Google Ads

Short Code Messaging & Advertising & lead management

Television/Radio

Gifts to be handled by Members Only Vendors - Hole in One Insurance for cash and car sweepstakes - Corporate Delivery - Premiums will be determined during ad plan meeting

Members Only Sales Team:

MOA Certified Team LeaderMOA Certified Manager/CloserMOA Certified Finance ManagerMOA Certified Sales RepsAll Management and Sales Staff is Members Only CertifiedCertification includes: Completed Training Academy / Workshops / Webinars /Codes of ConductCorporate Call Center handling all online applications & Prize Hotline 

Charity:

Local charity of choice for the dealerAmount to be donated: $50 per car plus charity booth selling shirts/raffle ticketsAll logistics handled by Members Only Corporate Event Planner

Media plan:

MOA Mail House & Creative DepartmentComplete Media Plan to be created after signed agreement by Members Only and Dealer

Example of the MOA Confidential 8-12 pg Direct Mail Piece

Referral List and results

Discovery Ford / Honda - Randy McNair, GMMoses Lake Washington

36 Delivered $184,976.00 Gross

Bob Stone Freeway Auto center – Mark Prater, GMThe Dalles Oregon

32 Delivered $163,164.00 Gross

Van Motors – Tammy Vandenbos, DealerConrad Montana

33 Delivered $147,348.00 Gross

Nissan Ft Worth – Frank Figuredo, GMFt Worth Texas

67 Delivered$ 231,786.00 Gross

Jim Jess Ford – Jim Jess, DealerPullman Washington

42 Delivered $146,954.00 Gross

Projection of Sales & Revenue from the Three Tiered Community Sales Event

100 cars in inventory = 40 sold, $176,000.00

120 cars in inventory = 48 sold , $211,200.00

140 cars in inventory = 56 sold, $246,400.00

160 cars in inventory = 64 sold, $281,600.00

200 cars in inventory = 80 sold, $352,000.00

Based on 40% of pre-owned inventory sold @ $4400.00 Avg Front & Back

Conclusion:

The MOA Group will be coming to your area within the next 3-6 weeks to do the following:

• Captivate 1000s of New Auto Advantage Buyer’s Club Members

• Partner with a local Charitable Chapter to help build a Movement with a Cause

• Choose the Top qualified candidate for Spotlight Dealer, who will inherit ALL the Members of our exclusive club & elicit a Showcasing of their dealership never experienced before in their community.

1. Celebrating Our Chosen Spotlight Dealer - which will Gross Hundred’s of Thousands of Dollars

2. Introducing our Auto Advantage Program - which will offer saving, insight, & build dealer loyalty

3. Helping the local Charity - which will raise thousands for their cause.

4. Deliver a Three Tiered Community Sales Event & a 5 wk Behavioral & Members Only Marketing Campaign - that will put You, the Spotlight Dealer on an Absolute Unlevel Playing Field, angled substantially in the your favor, not only helping you to meet all of your sales goals & core values, but it will allow you to dominate your Market for the long-term.

Thank you & Congratulations on being chosen as a Top Candidate to be your area’s Next Spotlight Dealer.

Please contact us Now for a Free Spotlight Dealer Analysis & Sales Strategy

Call our Corporate Office at 817-887-8450Or email a request to [email protected] call your Area Account Rep

The MOA GroupMembers Only Automotive777 Main Street Suite 600Fort Worth, Texas 76102 USA

Phone: (817) 887-8450Fax: (800) 385-0761Email: [email protected]

Visit our website: www.membersonlyautomotive.com