1 © 2015 by Intellectual Reserve, Inc. All rights reserved. A service provided by The Church of Jesus Christ of Latter-day Saints. The M&Ms of Partnering with FamilySearch Thom Reed & Bruce Brand
The M&M of Partnering with FamilySearch
Aug 08, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
1© 2015 by Intellectual Reserve, Inc. All rights reserved. A service provided by The Church of Jesus Christ of Latter-day Saints.
The M&Ms of Partnering with FamilySearch
Thom Reed & Bruce Brand
2
Agenda
MARKETING1. Community2. Family History
Centers3. Blog4. Email5. App Gallery6. Social Media
MONEYDIRECT1. Challenges2. Vetting3. IntroductionsINDIRECT4. Events5. Resources
3
MarketingThom Reed
4
Community
More than 3,000,000
5
Family History Centers
❖ 4,600 worldwide❖ 132 countries❖ Main Family History
Library in Salt Lake City, Utah
❖ Free of charge
6
FHC Partnership Examples
7
FamilySearch.org/Blog
● 7 million visits since 2013
● Social Media Mavericks: “40 to Follow”
● 50 “Genealogy Blogs You Need to Read”
● 15,000 – 20,000 visits a day
● 13 different languages
8
Partner Blog Example
9
Industry benchmark❖ 18% open❖ 2.7% click
FamilySearch ❖ 30% open❖ 7% click
FamilySearch personalized emails 40%-50% open and 30% click rate
10
Partner Email Example
11
App Gallery
http://familysearch.org/apps
Launched on December 16, 2014
Currently contains 66 different apps
Once you are certified or form a partnership with us, you will be listed here
12
App Gallery Example
13
Social Media
798,671
70,3726,829
13,104
15
Criteria for Marketing Support
Partner Services helps families find their ancestors by facilitating the development of family history products, applications, and tools from non-FamilySearch entities.
If your app or product helps achieve FamilySearch’s goals, you are more likely to receive marketing support.
16
Money
17
[Money: How can FS help?]
18
Money
19
20-20 Hindsight
20
Why not go it alone?
Josh James
21
22
How can FS help?
Direct
Indirect
23
How can FS help?
Direct1. Competitions2. Vetting3. IntroductionsIndirect4. Events5. Resources
24
Innovator Showdown 2016
Competitions
25
Vetting
When you’re ready...
26
Vetting: 5 Steps
❏ Business Model Canvas❏ 30-second pitch❏ Call me: Phone discussion ❏ 5-min live pitch❏ Introductions
Contact me [email protected]
27
Introductions
AcceleratorsAngels/Seed
CapitalVenture CapitalBYUUVUUofUAncestryFindmypastMyHeritage
28
Events
29
Shh...Startup Weekend for Family History is Coming
■Hack-a-thon + Business Person + Designer■Ideas Vet Form Teams Pitch/demo⇢ ⇢ ⇢■Thursday 5:00 pm to Saturday 8:30 pm
30
Resources
Early Stage Resources Complete document http://bit.ly/1zVmKTq
Winning AngelList
(Paul Allen: Best article I've seen on how to use Angelist, the top site for angel investors)
http://techcrunch.com/2014/04/02/winning-angellist/
Behind Closed Doors: What To Expect Inside A Startup Accelerator
http://www.forbes.com/sites/ericwagner/2014/04/02/behind-closed-doors-what-to-expect-inside-a-startup-accelerator/
Josh James: My Startup Rules
http://www.joshjames.com/category/my-startup-rules/page/6/
Avoiding Founder Failure: 26 Quick Tips and Real Data
http://onstartups.com/tabid/3339/bid/80224/Avoiding-Founder-Failure-26-Quick-Tips-and-Real-Data.aspx
31
Josh James: My Startup Rules
32
Resources cont’7 Tips For Pitching Your Entrepreneurial Idea, Whether To Angels Or Sharks
http://www.forbes.com/sites/mattsymonds/2013/10/24/7-tips-for-pitching-your-entrepreneurial-idea-whether-to-angels-or-sharks/
31 Things You Need to Cover in Your VC Pitch Deck
http://technori.com/2013/05/4273-31-things-you-need-to-cover-in-your-vc-pitch-deck/
The First 100 Days of a Startup
http://www.danandcheryl.com/tag/josh-coates
Josh Coates — Steps to avoid startup failure
http://siliconslopes.com/2013/05/josh-coates-four-steps-of-failure-to-avoid-at-a-startup/
Equity Crowdfunding 101: Is It Right For Your Startup?
http://www.forbes.com/sites/ericwagner/2014/03/18/equity-crowdfunding-101-is-it-right-for-your-startup/
University of Utah Technology and Venture Commercialization (TVC) Startup Guide.http://www.tvc.utah.edu/tco/startupguide.php
33
Money
34
Tying it all together
35
Marketing & Money together
Entry points = certification or Innovator Challenges or FamilySearch Startup Weekend
Once you enter, we can work with you on either side (marketing or money)
36© 2015 by Intellectual Reserve, Inc. All rights reserved. A service provided by The Church of Jesus Christ of Latter-day Saints.
Thank you
Thom Reed [email protected](801) 240-7789
Bruce [email protected](801) 240-3393
Related Documents
