The missing link sports broadcasting summit may 2010 ian gardiner

The Missing LinkThe Missing Link“Integrating the relationship between TV and “Integrating the relationship between TV and the Internet”the Internet”

Ian GardinerIan GardinerCEOCEOViocorpViocorp

3 May 20103 May 2010

What is online video?What is online video?““video clips have become very popular online” video clips have become very popular online” - Wikipedia- Wikipedia

Three billion videos Three billion videos are watched online are watched online

every dayevery day

Why is this important?Why is this important?The average US home will consume over 1 terabyteThe average US home will consume over 1 terabyte of digital content per month.... by 2012of digital content per month.... by 2012

Why is this important?Why is this important?90% of all consumer internet traffic will be video by 90% of all consumer internet traffic will be video by 20132013

There’s a revolution going onThere’s a revolution going onThe broadcast industry’s business model is The broadcast industry’s business model is challenged...challenged...

Source – Kantar MediaSource – Kantar Media

Video value chainVideo value chain

The industry nowThe industry now

No broadcast- zero cost- zero revenue- nobody sees

“Traditional” broadcast- up to $200k- needs time slot on FTA/pay-TV

Cost

Niche broadcast- low-cost, high quality production- internet technology - streaming and user interface- monetisation

The missing linkThe missing link

CyclingMasters.tvCyclingMasters.tv

CyclingMasters.tvCyclingMasters.tvWorld Masters Track Cycling World Masters Track Cycling Championships – 6 day Championships – 6 day eventevent

4 camera production4 camera production

Live broadcastLive broadcast

Multiple revenue sources:Multiple revenue sources:

Fixed feeFixed fee

Pay-per downloadPay-per download

SponsorshipSponsorship

March madnessMarch madness11.7 million hours of live streaming11.7 million hours of live streaming8.3 million unique users of on-demand video player8.3 million unique users of on-demand video player600 thousand live viewers of the final600 thousand live viewers of the final

YouTube – Indian Premier LeagueYouTube – Indian Premier League51 million views from 200 countries51 million views from 200 countries

Video source 1Video source 1

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Encoder 1Encoder 1 Decoder 1Decoder 1

Video source 2Video source 2

Encoder 2Encoder 2

Video source 3Video source 3

Encoder 3Encoder 3

etcetc

Decoder 2Decoder 2

Decoder 3Decoder 3

REMOTE REMOTE VENUEVENUE

VIOCORP HQVIOCORP HQ USERSUSERS

Live Live encodersencoders

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rnet

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TVTV

MobileMobile

WebWeb

High quality High quality video signalvideo signal

UsesUsesMonetise events which currently have no air timeMonetise events which currently have no air timeIn stadium – on the big screenIn stadium – on the big screenFan TV Fan TV Co-consumption – big game on TV, audio call on Co-consumption – big game on TV, audio call on mobilemobile

Advertiser-supported liveAdvertiser-supported liveUser generated live outside broadcastsUser generated live outside broadcasts

Question timeQuestion time

Ian GardinerIan Gardiner

e: e: [email protected]

m: +61 412 999 705m: +61 412 999 705

t: rabbieburnst: rabbieburns