“Reflecting Life Along The Maumee River” Maumee and Anthony Wayne Serving: Maumee, Toledo, Perrysburg, Monclova, Waterville, Whitehouse, Swanton, Grand Rapids, Holland and Springfield Township Michael J. McCarthy Publisher 113 W. Wayne St., Maumee, OH 43537 (419) 893-8135 Fax: (419) 893-NEWS e-mail: [email protected]or [email protected]www.themirrornewspaper.com Publishing Two Weekly Editions: 2019 Advertising Rates And Information Guide
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The Mirror’s 2019 Line-Up · Maumee Boosters Hold Breakfast The Maumee Athletic Booster Club will sponsor a breakfast fund-raiser at Max & Erma’s restaurant on Saturday, May 15
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Springfield tackle Nick Johnson zeroes in on the Gold squad’s quarterback during last
Friday’s regional all-star game. Johnson recorded a pair of solo tackles on the night.Anthony Wayne lineman Josh Fall prepares to give a block during last Friday’s game.
Fall helped the Black squad to 198 total yards of offense in the 21-7 victory.
Hood Powers Black Over Gold In All-Star Football Game
BY ANDREW ROWERMIRROR SPORTSFormer Whitmer run-
ning back Edwin “Petey”Hood showed why he was a
Division I college signee lastFriday as he led the Black
squad to a 21-7 victory overthe Gold squad in the 14th
Annual Regional All-StarFootball Game.Despite a steady rain
that contributed to no fewerthan a dozen fumbles on the
night, the future BowlingGreen State University
Falcon racked up 97 yardson 12 carries and scored a
pair of touchdowns in hislast high school game.The 5-foot-11-inch 190-
pounder made – hands-down – the biggest differ-
ence in the game.After a 20-minute delaydue to lightning, which also
caused a malfunction in thePerrysburg scoreboard and
forced both the time andscore to be kept by the refer-
ees, the game got off to aslow start as the first quarter
was ruled by fumbles.The Black squad’s open-ing possession ended when
Southview’s Kelley Rowewas intercepted by Holgate’s
Ryan Fruth.The Black defense
responded by forcing athree-and-out punt with a
sack by Southview line-backer Bubba Valdez,
Woodmore defensive endChris Stone and Springfield
tackle Nick Johnson.The two teams did notfare any better in their sec-
ond possessions as the Blacksquad fumbled the snap on
three straight occasions andGold quarterback Danny
Baker was again sacked –
this time by Evergreendefensive end Brent Simon
and Anthony Wayne line-man Jordan Pingle.While the quarter
ended on another Blackfumble, Hood and Rowe
orchestrated a 57-yard drivethat ended in the first score
of the contest.Rowe rushed for 16 ofthose yards, while Hood ate
up 34 more – and the touch-down – on five carries.
Ayersville’s Sergio
Manriquez added the extrapoint and the Black squad
jumped out to a 7-0 lead.With just under 4:00
left in the half, Gold threat-ened with a 56-yard bomb
from Baker to Maumee wide
receiver Steve Sellers and anensuing interference call that
put the team on the Black15-yard line.
Amazingly though,Springfield
linebackerTaylor Taube came up with a
circus interception on thegoal line, allowing his team
to take to the locker roomwith the shutout intact.Much like the first
quarter, the third proved tobe a defensive battle as Baker
was sacked another twotimes – by Pingle, Patrick
Henry tackle Tyler Hammand Whitmer linebacker
Greg Schermbeck.Like the first though,the third quarter ended with
the Black squad threatening.
After just a trio of runsby Hood and a pair of
Dimetrius Jones (Ayersville)completions to Anthony
Wayne wide receiverBrandon Cramer and
Central Catholic’s DustinDauer, the team entered the
fourth on Gold’s 10-yardline.
Four plays later, Jonesscored on a quarterback
sneak and Manriquez’spoint-after pushed the score
to 14-0 in Black’s favor.The team then lookedto be putting the game away
when Edgerton quarterbackAndrew Stotz was intercept-
ed by Evergreen free safetyKyle Keeler, but Gold
responded with a sack by
Rossford’s Josh Heidebrink,Perrysburg defensive end
Chris Roster and Edgertontackle Derek Zimmer, forc-
ing a Black punt.Riding this newfoundmomentum, Baker connect-
ed with Woodward’s SteveColeman for 35 yards and
Sellers for another 32 beforehooking up with Toledo
Christian split end SteveWhitlow for a 40-yard
touchdown strike. AsRossford’s Eric Soltis added
the extra point to cut theBlack lead down to just
seven points, the complexityof the game immediately
changed.Undaunted though,
Rowe handled the ensuing
on-side kick and, three playslater, Hood exploded for a
40-yard touchdown scamper– his second of the night.
Manriquez added the extrapoint to give his team a bit
of breathing room.With just 2:17 remain-ing in the game, the Gold
squad had little hope ofmaking up the difference.
After completing passesto Woodward’s Khalfani
Rice and Woodward’s SteveColeman, Baker suffered his
fifth sack of the game asWoodmore defensive end
Chris Stone put an exclama-tion point on the tremen-
dous defensive performanceby the Black team.Hood joined Gold
squad member and Libbeydefensive tackle Josh
Valentine as being voted co-Most Valuable Players.
Valentine recorded six tack-les on the night.Other standout con-
tributors for the Black teamincluded Cramer (60 yards
on four receptions), St.Francis running back Ryan
Kersey (27 yards on five car-ries), Simon (two sacks),
Stone (five tackles and asack), Pingle (four tackles
and two sacks) and Taube(four tackles and an inter-
ception).In addition to
Valentine, the Gold squadsaw outstanding perform-
ances from Sellers (99 yardson six receptions), Whitlow
(57 yards and a touchdownon two receptions), St.
John’s defensive end AustinMayberry (seven tackles),
Woodward linebacker
Nicholas Stamper (six tack-les) and Roster (four tackles
and a sack).
Maumee wide receiver Steve Sellers pulls in a 56-yard pass from Findlay’s Danny Baker during the regional all-star
game. Sellers finished the game with an impressive 99 yards on six catches. MIRROR PHOTOS BY ART WEBER
MemorandaMAUMEE
THE MIRRORREFLECTING LIFE ALONG THE MAUMEE RIVER SINCE 1980
THE MIRROR NEWSPAPERS - 113 W. Wayne St. • Maumee, Ohio 43537 • ph. 419-893-8135 • fax 419-893-6397 • www.themirrornewspaper.com
Maumee SchoolsCancel Public Sale
The Maumee CitySchools public salescheduled for Saturday,May 8 has been can-celed.Plants AuctionedAt Lamb Center
Friends of Side CutMetropark will hold aplant auction onTuesday, May 11 at 7:00p.m. in the LambCenter. The sale willoffer underused shrubsand perennials. Formore information, call(419) 897-8663.Maumee Boosters
Hold BreakfastThe Maumee
Athletic Booster Clubwill sponsor a breakfastfund-raiser at Max &Erma’s restaurant onSaturday, May 15 from7:30 to 10:00 a.m.
Tickets are $5.00and may be purchasedfrom any Maumee HighSchool spring athlete orby calling Kim at (419)891-1066. Proceeds willbenefit the athletic pro-grams at MHS andGateway MiddleSchool.
Parent MeetingsAre Rescheduled
Due to delays in theconstruction bid processof Maumee CitySchools, parent meet-ings to review plans forconstruction at Fairfield,Wayne Trail, MHS andGateway have beendelayed.
District administra-tors and constructionconsultants will beavailable to provideinformation and answerquestions on Thursday,May 20 from 6:00 to7:00 p.m. at Wayne Trailand from 7:30 to 8:30p.m. at Fairfield.
Meetings regardingthe high school andmiddle school will bescheduled for late Mayor early June.Memorial ParadeSeeks Participants
The 2004 MaumeeMemorial Day paradecommittee is looking forvolunteers to participateand march in the parade,which will take place on
Maumee Indoor Theater Ushers In New EraWith An Exciting Weekend Of Festivities
The city of Maumee andGreat Eastern Theatresannounce the grand reopen-ing celebration for the newlyrenovated Maumee IndoorTheater beginning on Friday,May 7.
“We have finally com-pleted the revitalization of avery important and historicbuilding in uptownMaumee,” said Kirk Kern,Maumee’s commissioner ofcommunity development.
“The intersection ofConant Street and theAnthony Wayne Trail hasbeen changed forever. Thenew theater is stunning insideand out, and we can’t wait forthe doors to reopen.
“We invite everyone –people with fond MaumeeIndoor memories and new-comers alike – to come outand share our excitement.”
Special events areplanned throughout theweekend, starting with theribbon-cutting ceremony at7:00 p.m. on Friday. TheStorms, formerly known asJohnny and the Hurricanes,will provide live entertain-ment.
Maumee Mayor TimWagener, city council andmany people involved withthe construction project willbe honored and thanked atthe event.
The theater will host ablack-tie gala fund-raiser onSaturday, May 8 at 7:00 p.m.,with cocktails, hors d’oeuvresand live entertainment byThe Homewreckers andMaumee’s own The Villagers.
Tickets for the gala are
still available and may be pur-chased by calling the mayor’soffice at (419) 897-7100. Theyare priced at $55.00 per per-son, with proceeds going tobenefit the Maumee IndoorTheater Fund.
On Sunday, May 9, anopen house is planned. It isfree and open to the publicand will feature tours, moviepreviews and live entertain-ment from noon until 5:00p.m. No tickets are needed
for this event.The Maumee Indoor
Theater was originally openedon September 5, 1946 by pro-prietor R.E. Young. It had thelatest theater technology andwas designed and decoratedin an art deco style that waspopular during the era. Itclosed in 1996 and was pur-chased by the city of Maumeein 2003.
The current architect,Poggemeyer Design Group,
wanted to preserve the mem-ories of the building whiledeveloping a contemporarystyle.
Plans for the theaterincluded making it into acenter for visual and per-forming arts, as well as pre-serving a Maumee landmark.The plan has evolved into abeautifully decorated andupdated facility with the addi-tion of another auditorium.
Auditorium No. 1 can
accommodate 500 people formovies or live performances,while auditorium No. 2 canseat 125 for movies or berented for meetings or com-munity functions.
Great Eastern TheatreCompany was hired to man-age the Maumee Indoor, andRobert “Ty” Szumigala, aMaumee resident, was hiredas the executive director.
The recently renovated Maumee Indoor Theater lights up the evening sky this week at the corner of Conant Streetand the Anthony Wayne Trail. The beautifully refurbished neon lights proudly herald this weekend’s festive grandreopening celebration for the landmark theater. Friday will feature a ribbon-cutting ceremony and sold-out liveentertainment by The Storms. Saturday’s black-tie gala fund-raiser is nearly sold out and will feature live entertain-ment by The Homewreckers and The Villagers. On Sunday, a free open house will take place from noon until 5:00p.m. MIRROR PHOTO BY MIKE McCARTHY
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Council Approves Bid To Build Maumee Police StationBY C. JULIA NELSON
MIRROR REPORTER
During a special meetingof the Maumee City Councilon April 29, five council mem-bers unanimously approvedbids for contractors on the newMaumee police station project.
Construction contractorRudolph/Libbe will be at thehelm of the $9.7 million proj-ect at 109 E. Dudley St.Council contracted withRudolph/Libbe in the amountof $5,509,000.
Council also awardedcontracts to Accel Fire System,Inc., for fire protection in theamount of $204,000, toDimech Services, Inc., forHVAC and plumbing servicesin the amount of $1,539,500
An artist’s rendering of the future state-of-the-art Maumee police station shows whatthe building will look like when finished. The projected timeframe for construction is18 months. MIRROR PHOTO BY C. JULIA NELSON (continued on page 24)
(continued on page 24)
Weekly Publications
A N E W S P A P E R S E R V I N G M A T U R E R E A D E R S • FEBRUARY 2005
SENIOR PARTNERThe
Prudence Lamb, 100, looks to future generations, such as great-granddaughterElizabeth Lamb Stout, to continue her commitment to historical preservation and civiccauses. PHOTO COURTESY OF PRISCILLA SCHWIER
Isabele Martin and Prudence Lamb dust off an antique chair for the Maumee ValleyHistorical Society’s first lawn sale in 1961. The annual event was created as a garagesale to raise funds to renovate the newly acquired Wolcott House.
PHOTO COURTESY OF PRISCILLA SCHWIER
Lifetime Of Contributions Endear Maumee Resident To Her Community
Prudence Lamb Celebrates Her Centennial BirthdayBY LAUREN C. OSTBERG
MIRROR REPORTER
After 100 years, Maumeematriarch Prudence Lambstill knows how to have agood time.
“We threw quite a party,didn’t we?” she laughed,commenting on the surprisebirthday festivities arrangedby her daughter, PriscillaSchwier.
There were numerousguests, as Mrs. Lamb’s ebul-lience and activism led herto encounter and befriendmany people. More than 100attended the party, but sheassumes that “a lot of peoplegot missed.”
Many guests, such asMaumee Valley HistoricalSociety member MartyWendler, lauded Mrs. Lamb
for her commitment to localhistorical projects.
“She’s so energetic, deter-mined and dedicated to hercauses,” Wendler said, not-ing that Mrs. Lamb was “thedriving force” behind theestablishment and preserva-tion of the Wolcott HouseMuseum.
The Wolcott Houseproved to be a focal point ofMrs. Lamb’s numerousinterests, including history,antique collection, garden-ing and the activities of St.Paul’s Episcopal Church.
Rita Hull, the lastdescendant of Judge JamesWolcott who actually livedin the existing WolcottHouse, left the house as agift to St. Paul’s in the hopethat the church would makeit a museum. Unfortunately,the project came with a$60,000 price tag, which thechurch simply could notafford.
Mrs. Lamb, then in hermid-60s, rallied both theMaumee and the NorthwestOhio Historical Societiesbehind the cause. She alsoled an army of volunteerswho held fund-raisers andvolunteered labor, eventual-ly reducing the cost of theWolcott House restorationto $15,000.
She also rummagedabout the East Coast, uncov-ering the history of theWolcott House and itsinhabitants. No doubt, herpost-secondary education atSmith College inMassachusetts helped famil-iarize her with both histori-cal research methods and theNew England area.
Mrs. Lamb continued tobe involved in the WolcottHouse, filling the Gilbert
Flanagan Farmhouse at thecomplex with periodantiques and researching theappropriate furnishings, col-ors, déécor and tools for the19th-century home.
She has also served theMaumee Valley HistoricalSociety as president, vicepresident and secretary overa span of about 40 years, andfounded and held every
office in the Wolcott HouseGuild. Currently, she is atrustee emerita on the his-torical society’s board.
Mrs. Lamb also has beeninvolved in the MaumeeGarden Club for more than45 years.
“One of her dreams wasto have a period garden,”Wendler explained, and thePrudence Lamb Historic
Garden, a 90th birthdaypresent, fulfilled that dream.The garden, located betweenthe Talking Turtle Shop andthe Wolcott House, is filledwith flowers that would havegrown in the area during the1840s.
“There’s a lot of thoughtpoured into that garden,”said Chuck Jacobs, former
BY LAUREN C. OSTBERGMIRROR REPORTER
Members of theMaumee community are atno loss for words when itcomes to describing PrudenceLamb, who recently celebrat-ed her 100th birthday.
“A lot of superlativescome to mind,” said ChuckJacobs, former curator/execu-tive director of the WolcottHouse Museum.“Extraordinary, for starters,but I’m sure everyone else hasalready told you that.”
A lifetime of accom-plishments and character gavefriends, family and colleaguesplenty of material to workwith.
“She’s really been aprominent figure in theMaumee community forquite some time, has beengenerous throughout thecommunity and a benefac-tress to many, including theWolcott House, the historicalsociety and area gardenclubs,” Maumee Mayor TimWagener said.
Perhaps her greatestaccomplishment was therestoration and developmentof the Wolcott House. It wasMrs. Lamb’s dedication and
relentless energy that helpedpreserve this piece of localhistory.
“She’s been such aninspiration to people in termsof her knowledge of historyand convincing people to vol-unteer or become members,”Jack Hiles, a longtimeHistorical Society memberand business consultant forthe Wolcott House Complex.
“Certainly Mrs. Lambhas a lot of brains and resolvein her personality; that driveand energy defines her,”Jacobs said.
Her daughter, PriscillaSchwier, agreed.
“When she focuses inon something, she’s very stub-born about it; she makes sureit’s successful,” Schwier said.
Mrs. Lamb has dedicat-ed her energy, full force, tohistorical, environmental andhumanitarian causes.
“She’s very quiet aboutit, though,” Schwier said.“She’s kind of a spark plug.She’s this tiny woman – lessthan five feet tall – and youdon’t realize the tremendousamount of energy and powershe’s exerting.”
The “quietness” of Mrs.Lamb’s drive may be theproduct of humility. She
seems to expect her toweringcontributions to remainunnoticed. When comment-ing on her 100th birthdayparty, Mrs. Lamb said, “Iappreciate it all, and I’m notsure I deserved it.”
She seemed surprised tobe honored with the MaumeeRiver Award at the 2002Hometown Heroes banquet,despite her work in the com-munity.
Some of Mrs. Lamb’scontributions are containedin the little things, in herattention to detail in decorat-ing the Flanagan Farmhouse,in her social interactions andin her dedication.
Jacobs recalls her com-mitment to the historical gar-den named in her honor atthe Wolcott House.
“In the dead heat ofsummer – the thermometerwas pushing 100 – and Mrs.Lamb was out there weedingthe garden,” he said. “I could-n’t believe that she’d be outthere in that weather.
“Sometimes I find ithard to keep up.”
Mrs. Lamb carried thesame energy and commit-ment into her personal andsocial life.
Community Offers Praise For Pru Lamb(continued on page 3)
Prudence Lamb speaks of watching the Maumee ValleyHistorical Society grow over the years at the 1997 dedi-cation ceremony for the historic garden at the WolcottHouse named in her honor. MIRROR PHOTO BY JOY MULLHOLAND
(continued on page 3)
Q: What are The Mirror Newspapers? A: The Mirror Newspapers are an independ-ent, family-owned newspaper group that cir-culates three separate editions in a total of 10 different communities in southern Lucas County. The Mirror places strong emphasis on local and school news, regional sports, personality profiles, community commentary, small business profiles, local entertainment and an abundance of features.
Q: When is The Mirror published? A: Every Thursday of the year.
Q: How are the newspaper distributed? A: By U.S. Mail to paid subscribers, business-es and prospective subscribers. Several hun-dred are also available on local newsstands throughout 10 communities.
Q: When is the advertising deadline? A: Display advertising deadlines are Fridays at 5:00 p.m. for the following Thursday edi-tions. Classified deadlines are every Monday at 3:00 p.m. for the following Thursday edition. On Monday holidays the deadline is moved up to Friday at noon.
Q: What are the names of the editions and which communities do they serve? A: The two editions are as follows: MAUMEE – serving Maumee (43537), South Toledo (43614) and Perrysburg (43551), Holland (43528) and Springfield Township (43528 and 43537). ANTHONY WAYNE – serving Waterville (43566), Whitehouse (43571), Monclova Township (43542), Grand Rapids (43522) and Swanton (43558).
Q: What options does an advertiser have as far as purchasing space in these edi-tions? A: Advertisers may purchase space in one, or both.
Q: Is there a price break for buying more than one edition? A: Yes. The more editions bought, the less expensive the per edition column inch rate.
Q: Are there discounts available for a larg-er sized ad? A: Yes. The block rates have built-in discounts and come in four popular sizes – 1/8 Page, 1/4 Page, 1/2 Page and Full Page.
Q: Are there discounts available for ads that run more frequently? A: Yes. The ad rates decrease with a frequen-cy of 12 insertions per year. Other discounts kick in at the 24 week and 52 week levels.
Q: Is a contract available for these rates? A: Yes. A contract is mandatory to obtain these preferred rates.
Q: Are the ad rates commissionable? A: Yes, but only by a recognized ad agency and only at the commission rate level indicat-ed on the graph below.
Q: Is color available? A: Yes, full-color is available at 25% additional cost per ad. Quarter and half pages are $90.00 extra. Full page color is $180.00.
Q: Does The Mirror accept inserts? A: Yes. The Mirror will accept single sheet inserts up to 8.5 x 11 inches. The rate is $50.00 per thousand with a 1,000 minimum and a 4,000 maximum per week. All inserts must be scheduled three weeks in advance and must be paid in full by the time of delivery. Deadline for delivery of the inserts is the Friday before publication date.
Q: What is The Mirror's format? A: The Mirror is produced as a high quality tabloid-sized newspaper with a 6 column for-mat. The image size measures 10.25 inches wide and 16 inches tall.
Q: How do I send my ad to The Mirror once I have decided the dates and issues in which to run? A: You may send the ad in the following ways: IN PERSON: Bring the ad to our office at 113 W. Wayne St., Maumee OH 43537 BY FAX: The fax number is (419) 893-6397. BY E-MAIL: [email protected]
Q: What format does The Mirror prefer? A: Preferably .pdf and .eps files. (Fonts and graphics embedded, 300 dpi) We also accept .tiff and .jpg when necessary.
Q: What if I don’t have the means to send a complete PDF? Will The Mirror design my ad? A: Yes. The Mirror's art department will design ads at no additional charge.
Q: Can I receive a proof of my ad? A: Yes, as long as all deadlines have been met. Ads received later than Monday will not be available for a proof and The Mirror will not be responsible for any typographical errors at this point. Also, all proofs are due back in The Mirror office by 5:00 p.m. EST. Failure to return a proof negates any responsibility for error by The Mirror and its staff and will be considered an approval by the advertiser.
Q: Must all ads be accompanied by a pur-chase order? A: Yes. All ads must have a purchase order attached. The purchase order may be as sim-ple as a written statement by the advertiser declaring which issues and dates the ad is to appear in. Purchase orders may be sent in ahead of time and all must be signed by the responsible party involved prior to deadline.
Q: How can I see my ad after it has appeared in the paper? A: Subscriptions are available for $40.00 per year and can be billed along with advertising. Otherwise, tear sheets are available upon request.
Q: Can The Mirror bill me for my ad? A: Yes and no. The Mirror bills monthly after sufficient credit has been established. The first four ad insertions ordered by a new advertiser must be paid in advance.
Q: Does The Mirror accept credit cards for payments? A: Yes. The Mirror accepts Visa, MasterCard, Discover, and American Express.
Q: After credit has been established, what are the terms? A: Fifteen days from the date of the invoice.
Q: Who is my contact? A: There are two when it comes to display advertising: Michael J. McCarthy, publisher, at (419) 509-8456 or e-mail: [email protected] Dan Lawrence, art director, at (419) 893-8135 or e-mail: dan@themirrornewspaper.
For classifieds/service directory advertising: Denny McCarthy, classified manager at 419-893-8135 or email: [email protected]
What Is The Mirror Format? The Mirror is produced as a tabloid news pa -per with a 6-column by 16-inch image size. The paper can ac com mo date 85 to 110 line art work.
Village of Holland & Springfield Town ship (43528)
Circulation: 7,783 mailed and 350 newsstands.
Frequency: Published every Thursday.
Deadline: Friday prior to publication.
FULL PAGE
1/2 PAGE
1/4 PAGE
1/8 PAGE
MAUMEE ONLY w/Holland Subscribers
ANTHONY WAYNE ONLY
MAUMEE & ANTHONY WAYNE
$980.00
$680.00
$405.00
$228.00
COMMISSION
OPEN RATE
MONTHLY
BI-WEEKLY
WEEKLY
MAUMEE ONLY w/Holland Subscribers
ANTHONY WAYNE ONLY
MAUMEE & ANTHONY WAYNE
$21.00
$19.00
$18.00
$17.00
$16.00
$20.00
$19.00
$18.00
$17.00
$24.00
The monthly, bi-weekly and weekly rates require a one-year commitment and are non-commissionable.
$1,160.00
$760.00
$450.00
$240.00
Rates are per column inch
Block rates are per insertion
Block rate advertising is net amount and requires no contractual commitment and is non-commissionable.
Dear advertiser,
The Mirror has been serving the Maumee and Toledo met-ropolitan area since 1980 and in that time has become the largest paid circulation weekly in Lucas County. Two sepa-rate editions of The Mirror are published each Thursday and are delivered to several thousand subscribers via U.S. mail.
If I (or any number of my staff) may be of further assis-
tance, please call me at (419) 893-8135 or e-mail me at [email protected]. Our fax number is (419) 893-6397.
Thank you once again for your interest in The Mirror.
Sincerely, Michael J. McCarthy Publisher, The Mirror
THE MIRRORREFLECTING LIFE ALONG THE MAUMEE RIVER SINCE 1980
ANTHONY WAYNE EDITION
MAUMEE EDITION
$21.00
$19.00
$18.00
$17.00
$16.00
$980.00
$680.00
$405.00
$228.00
2019 NET DISPLAY AD RATES FOR MAUMEE & A.W. EDITIONS
2019 MIRROR COMBINATION BLOCK RATES (PER IN SER TION)
KEY : Maumee Edition Anthony Wayne EditionTo Place Classified Ad – Contact Denny McCarthy 419-893-8135 or [email protected]
CLAS SI FIED RATE
REAL ESTATE RATE
Rates are per column inch.
All three editions.
COMMISSION
OPEN RATE
MONTHLY
BI-WEEKLY
WEEKLY
$17.60
$15.00
$14.00
$13.00
$12.00
$17.60
$15.00
$14.00
$13.00
$12.00
Rates Require A One-Year Commitment and Are Non-Commissionable.
CLAS SI FIED RATE
REAL ESTATE /DIRECTORY
BLOCK RATE Per Insertion
FULL PAGE
1/2 PAGE
1/4 PAGE
1/8 PAGE
$800.00
$600.00
$360.00
$180.00
$800.00
$600.00
$360.00
$180.00
Block Rates Are Net And Require No Commitment.
CLASSIFIED DISPLAY RATES
Classifieds reach 19,840 area homes with one convenient, low rate.
$12.00 for 15 words Additional words at 50¢ each.
AD RATE INFORMATION
CIRCULATION INFORMATION
Maumee Edition: 7,783 mailed and 350 newsstands Anthony Wayne Edition: 3,525 mailed and 200 newsstands
Q: What are The Mirror Newspapers? A: The Mirror Newspapers are an independ-ent, family-owned newspaper group that cir-culates three separate editions in a total of 10 different communities in southern Lucas County. The Mirror places strong emphasis on local and school news, regional sports, personality profiles, community commentary, small business profiles, local entertainment and an abundance of features.
Q: When is The Mirror published? A: Every Thursday of the year.
Q: How are the newspaper distributed? A: By U.S. Mail to paid subscribers, business-es and prospective subscribers. Several hun-dred are also available on local newsstands throughout 10 communities.
Q: When is the advertising deadline? A: Display advertising deadlines are Fridays at 5:00 p.m. for the following Thursday edi-tions. Classified deadlines are every Monday at 3:00 p.m. for the following Thursday edition. On Monday holidays the deadline is moved up to Friday at noon.
Q: What are the names of the editions and which communities do they serve? A: The two editions are as follows: MAUMEE – serving Maumee (43537), South Toledo (43614) and Perrysburg (43551), Holland (43528) and Springfield Township (43528 and 43537). ANTHONY WAYNE – serving Waterville (43566), Whitehouse (43571), Monclova Township (43542), Grand Rapids (43522) and Swanton (43558).
Q: What options does an advertiser have as far as purchasing space in these edi-tions? A: Advertisers may purchase space in one, or both.
Q: Is there a price break for buying more than one edition? A: Yes. The more editions bought, the less expensive the per edition column inch rate.
Q: Are there discounts available for a larg-er sized ad? A: Yes. The block rates have built-in discounts and come in four popular sizes – 1/8 Page, 1/4 Page, 1/2 Page and Full Page.
Q: Are there discounts available for ads that run more frequently? A: Yes. The ad rates decrease with a frequen-cy of 12 insertions per year. Other discounts kick in at the 24 week and 52 week levels.
Q: Is a contract available for these rates? A: Yes. A contract is mandatory to obtain these preferred rates.
Q: Are the ad rates commissionable? A: Yes, but only by a recognized ad agency and only at the commission rate level indicat-ed on the graph below.
Q: Is color available? A: Yes, full-color is available at 25% additional cost per ad. Quarter and half pages are $90.00 extra. Full page color is $180.00.
Q: Does The Mirror accept inserts? A: Yes. The Mirror will accept single sheet inserts up to 8.5 x 11 inches. The rate is $50.00 per thousand with a 1,000 minimum and a 4,000 maximum per week. All inserts must be scheduled three weeks in advance and must be paid in full by the time of delivery. Deadline for delivery of the inserts is the Friday before publication date.
Q: What is The Mirror's format? A: The Mirror is produced as a high quality tabloid-sized newspaper with a 6 column for-mat. The image size measures 10.25 inches wide and 16 inches tall.
Q: How do I send my ad to The Mirror once I have decided the dates and issues in which to run? A: You may send the ad in the following ways: IN PERSON: Bring the ad to our office at 113 W. Wayne St., Maumee OH 43537 BY FAX: The fax number is (419) 893-6397. BY E-MAIL: [email protected]
Q: What format does The Mirror prefer? A: Preferably .pdf and .eps files. (Fonts and graphics embedded, 300 dpi) We also accept .tiff and .jpg when necessary.
Q: What if I don’t have the means to send a complete PDF? Will The Mirror design my ad? A: Yes. The Mirror's art department will design ads at no additional charge.
Q: Can I receive a proof of my ad? A: Yes, as long as all deadlines have been met. Ads received later than Monday will not be available for a proof and The Mirror will not be responsible for any typographical errors at this point. Also, all proofs are due back in The Mirror office by 5:00 p.m. EST. Failure to return a proof negates any responsibility for error by The Mirror and its staff and will be considered an approval by the advertiser.
Q: Must all ads be accompanied by a pur-chase order? A: Yes. All ads must have a purchase order attached. The purchase order may be as sim-ple as a written statement by the advertiser declaring which issues and dates the ad is to appear in. Purchase orders may be sent in ahead of time and all must be signed by the responsible party involved prior to deadline.
Q: How can I see my ad after it has appeared in the paper? A: Subscriptions are available for $40.00 per year and can be billed along with advertising. Otherwise, tear sheets are available upon request.
Q: Can The Mirror bill me for my ad? A: Yes and no. The Mirror bills monthly after sufficient credit has been established. The first four ad insertions ordered by a new advertiser must be paid in advance.
Q: Does The Mirror accept credit cards for payments? A: Yes. The Mirror accepts Visa, MasterCard, Discover, and American Express.
Q: After credit has been established, what are the terms? A: Fifteen days from the date of the invoice.
Q: Who is my contact? A: There are two when it comes to display advertising: Michael J. McCarthy, publisher, at (419) 509-8456 or e-mail: [email protected] Dan Lawrence, art director, at (419) 893-8135 or e-mail: dan@themirrornewspaper.
For classifieds/service directory advertising: Denny McCarthy, classified manager at 419-893-8135 or email: [email protected]
What Is The Mirror Format? The Mirror is produced as a tabloid news pa -per with a 6-column by 16-inch image size. The paper can ac com mo date 85 to 110 line art work.
Village of Holland & Springfield Town ship (43528)
Circulation: 7,783 mailed and 350 newsstands.
Frequency: Published every Thursday.
Deadline: Friday prior to publication.
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Dear advertiser,
The Mirror has been serving the Maumee and Toledo met-ropolitan area since 1980 and in that time has become the largest paid circulation weekly in Lucas County. Two sepa-rate editions of The Mirror are published each Thursday and are delivered to several thousand subscribers via U.S. mail.
If I (or any number of my staff) may be of further assis-
tance, please call me at (419) 893-8135 or e-mail me at [email protected]. Our fax number is (419) 893-6397.
Thank you once again for your interest in The Mirror.
Sincerely, Michael J. McCarthy Publisher, The Mirror
THE MIRRORREFLECTING LIFE ALONG THE MAUMEE RIVER SINCE 1980
ANTHONY WAYNE EDITION
MAUMEE EDITION
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2019 NET DISPLAY AD RATES FOR MAUMEE & A.W. EDITIONS
2019 MIRROR COMBINATION BLOCK RATES (PER IN SER TION)
MIRROR PUBLISHING CO., INC. - 113 W. Wayne St. • Maumee, Ohio 43537 • ph. 419-893-8135 • fax 419-893-6397 • www.themirrornewspaper.com
BY NANCY GAGNET MIRROR REPORTER
In a tense, two-hour coun-cil meeting on January 7, Maumee Mayor Richard Carr temporarily passed leadership to council president Tim Pauken, who announced that a vote on whether to fire city administrator John Jezak would be postponed.
Carr stepped aside in his duties as mayor relative to that particular issue because he is named in an ethics investigation complaint that began last summer and has resulted in a request from Pauken among others to remove Jezak from office.
Council was expected to vote on the call for Jezak’s termination. Instead, Pauken said that Jezak had been placed on paid administrative leave that afternoon, pending further investigation.
Pauken will ask Spengler Nathanson Law – the outside firm that provides insurance services to the city – to review the situation. According to Pauken, that action is needed because Maumee Law Director Beth Tischler has advised him that she does not have the scope of knowledge necessary to provide a full and complete legal opinion relative to
Jezak’s potential termination. Pauken, however, did not make a motion during the meeting to vote on the issue to hire the outside firm.
Jezak, who had remained
relatively silent on the matter, issued a 20-minute statement at the conclusion of the meet-ing, blasting some city offi-cials for “blatantly inappro-priate behavior.”
In the meantime, council will continue sorting out the fallout from an ethics com-plaint involving several items, including the promo-tion of Susan Noble to the position of human resources commissioner, the sale of public property to Mon-nette’s, the upkeep of the East Mews parking lot and a reduction of hours of two city employees. While Squire, Boggs and Patton – the out-side law firm tasked with con-ducting the investigation – had completed their work, council voted on Monday to continue looking into the complaint by sending it to the appropriate state agencies.
Council also approved paying the firm $90,267 in legal fees for completing the review. Council members Dave Kissinger, Tom Wag-ener, John Boellner and Brent Buehrer voted in favor of that action while council members Scott Noonan, Tim Pauken and Tracey Elmore voted against it.
Council members Boell-ner, Kissinger, Wagener and Noonan also voted in favor of sending the complaint to the state. All four approved sending to the Ohio Auditor’s Office matters involving the promotion and pay provided to the human resources commis-sioner and the continued maintenance of the East Mews parking lot. They also voted to send to the Ohio Ethics Commission the mat-ter involving possible con-flict of interest related to Mayor Carr and council member Buehrer’s involve-ment with the sale of the city-owned property in the 200 block of Conant Street.
Council members Elmore
and Pauken opposed that action and Buehrer abstained from voting on the issue.
Elmore believes the issues in question could have been reasonably addressed in-house with little or no cost to the city.
“The collateral damage to good people and their reputa-tion with the release of the complaint was apparently not enough,” she said. “No mat-ter what or who you believe, the innocent victim in this has been the trust of the peo-ple and it must be restored and sending this to the public ethics commission is not the way to do it.”
Mayor Carr agreed, and said that the only reason the complaint is being forwarded to the state is because those against him are looking for a different outcome.
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MemorandaMAUMEE
Maumee Offers
Parent Academy The community is
invited to attend Maumee City Schools’ Parent Academy 2019 program on Thursday, January 17 at Maumee High School from 6:00 to 8:00 p.m. Enter through the Performing Arts Center. The Maumee SAIL board is sponsoring a dinner at 5:30 p.m.
Everyone is invited, including students in grades 6-12. Child care will be available for Maumee students in grades K-5 with a reserva-tion. Participants self-select three of six sessions they wish to attend.
Session choices include: Benefits and Dangers of 24/7 Technology, Advice for Parents Raising Teens, Raising Socially and Emotionally Healthy Children, Understanding the Distracted Brain and Its Impact on Driving, Dangers of Vaping: How to Talk to Your Kids and Recognize Devices and Self-Defense.
Reservations are neces-sary for childcare, dinner and the self-defense course. A link to the reservation form is located on the front page of the Maumee City Schools website at www.maumee.k12.oh.us.
MVHS Plans
Antique Show The Maumee Valley
Historical Society will hold its annual antique show and sale on Saturday, January 19 from 10:00 a.m. to 5:00 p.m. and Sunday, January 20 from 11:00 a.m. to 4:00 p.m.
Featuring over 35,000 square feet of antiques and 90 dealers, the show will be held at the Lucas County Rec Center, 2901 Key St., Maumee.
• The deadline for the
January 17 issue is
Thursday, January 10. •
Readers interested in sub-mitting items to this column may do so by sending an e-mail to [email protected] or by sending a typed press release to The Mirror, 113 W. Wayne St., Maumee, Ohio 43537. Deadlines are at 5:00 p.m. on each Thursday prior to the following Thursday’s publication. All items will be used solely at the editor’s discretion.
New Maumee Ambulance Shows Its Panther Pride In December, the Maumee Fire Division took delivery of the “Medic 94,” a new ambulance designed to serve the Maumee EMTs and paramedics well into the future. Braun Manufacturing built the vehicle at a cost of approximately $212,800. It replaces a 2005 model. The new ambulance follows specifications set forth by an apparatus committee, which spent two years creating the design.
MIRROR PHOTOS BY NANCY GAGNET
To showcase Panther Pride, a Maumee City Schools panther logo has also been placed on the side of the new ambulance.
(continued on page 13)
John Jezak Tim Pauken Richard Carr
Weekly Publications
MIRROR EXTRAPlease Enjoy This Complimentatary Issue Of The Mirror Newspaper.
MIRROR PUBLISHING CO., INC. - 113 W. Wayne St. • Maumee, Ohio 43537 • ph. 419-893-8135 • fax 419-893-6397 • www.themirrornewspaper.com
Herron’s Amish Furniture, located just 30 minutes southwest of Maumee in Napoleon,
features an extensive selection of indoor and outdoor furnishings, playgrounds, gaze-
bos, sheds, barns and much more. PHOTO COURTESY OF CALEB FONT
Herron’s Indoor, Outdoor Furnishings Are Amish-Made In The USA
BY KAREN GERHARDINGER MIRROR REPORTER Rob Herron prides him-
self on putting his customers
to sleep. Opening the door to the
Dream Room at the back of
Herron’s Amish Furniture,
the owner of the Napoleon
family business revealed a
fully outfitted bedroom with
a TV, ambient light and
sound system. “We want our customers
to be confident that they’re
choosing the right mattress,
so in here they can try one in
privacy before buying. We’ll
bring in any mattress they
want,” Rob said. Like all of the indoor and
outdoor furnishings at
Herron’s, the 20 different
quality mattress sets are all
Amish-made. Yes, Rob conceded, peo-ple equate Amish work with
well-built furniture, but it’s
so much more. “The Amish share our
core values of excellence,
integrity, family and faith,”
he said. While the family business
was founded in 1986 as an
antique store, by the next
decade, a solid partnership
with the Amish was formed,
for several reasons. “It’s much better crafts-manship, and you can cus-
tomize everything,” Rob
said. “At a big box, you can’t
pick out the wood, color,
hardware or even size.
Customization is huge for
us, because not all homes are
the same size or style.” While Amish furniture
used to be known for its tra-ditional styles, today’s
designs feature clean lines in
both contemporary and tra-ditional looks, whether in the
kitchen, living room, dining
room, bedroom, home
office, nursery or patio. The custom-made kitchen
cabinets feature self-close
drawers and doors that are
flush-fit, with hundreds of
options for wood, style and
hardware, all in a 10- to 12-week turnaround, including
installation. Bring in dimen-sions and ideas from maga-
zines or Pinterest and the
designers will get to work. “We’ve done cabinets for
schools, colleges, city build-ings and businesses as well as
residential,” Rob said. Herron’s is a destination.
With dining table sets, bed-room collections, home
office furniture, entertain-ment stands and end tables,
Herron’s has an enormous
inventory of furnishings that
makes it worth the drive. All furniture is stain-resis-
tant to hazards such as water
glass rings, alcohol or finger-nail polish remover. “Amish craftsmanship is
high quality and value, not
particle board. It’s all made
in the USA,” Rob said. The Amish workmanship
that goes into wood furnish-ings applies to upholstery
and mattresses, where quality
materials and methods are
used to ensure a solid prod-uct that will last for decades.
Herron’s owners Rob and Lauralee Herron stand in a kitchen featuring quarter-sawn
kitchen cabinets and a Mission dining set. Custom cabinets, available in hundreds of
design variations, can be made and installed within 10-12 weeks. MIRROR PHOTO BY KAREN GERHARDINGER
This dining collection includes the Settler’s Trestle Table made of quarter-sawn white
oak and add-in leaves. MIRROR PHOTO BY KAREN GERHARDINGER
(continued on page 3)
Ken O’Neill clasps a friend’s hand during welcome-home festivities. His crew was thrilled to see him hon-ored, saying he is a tireless volunteer for Catholic War Veterans who spends countless hours helping others.
Army veteran Charles Rickard, assisted by son Chris Rickard, reaches out to one of the hundreds of people lining the path for veterans entering the Grand Aire hangar after arriving back in Toledo in the evening. During morning festivities, Rickard called his service “the best thing I ever did,” noting that it led him to his German wife of nearly 70 years.
Chuck Schwartz sees his family during the welcome-home festivities. Numerous members of the family trav-eled from near and far to surprise the 99-year-old veteran.
MIRROR PHOTOS BY AMY MANLEY
Flag City Honor Flight Flies 77 Veterans To Washington, D.C. BY AMY MANLEY
www.flagcityhonorflight .org
• For more photos, see page 14.
A N E W S P A P E R S E R V I N G M A T U R E R E A D E R S NOVEMBER 2018
Two fire trucks form a water arch for the plane to pass through as it leaves the runway for Washington, D.C.
Five Nighswander brothers – Army veterans Ed, Albert, Larry, Bob and Don – were on the October 2 flight. Nearly 50 family members gathered to surprise them at arrival.
BY NANCY GAGNET
MIRROR REPORTER
After an eight-month con-
struction project that began
in early April, St. Luke’s
Hospital celebrated the grand
opening of its new Heart and
Vascular Center.
On December 2, a ribbon-
cutting event took place to
commemorate the $12.5 mil-
lion state-of-the art facility,
which offers advanced care to
patients with vascular and
heart problems. The 8,500-
square-foot space includes a
hybrid operating room and
electrophysiology lab to pro-
vide the highest level of criti-
cal vascular and cardiac care.
“This has been a massive
project,” said Dan Wakeman,
hospital president and CEO.
For patients in this area,
the new center provides life-
changing services closer to
home, especially for those
with head or heart trauma, he
said. The services provided at
the center include cardiac
and vascular surgery, non-
invasive interventional med-
ical cardiology, integrated
cardiology and intervention-
al radiology.
It will be used to expand
current procedures in treat-
ing atrial fibrillation, which
is a leading indicator of
stroke risk. In addition, it
offers enhanced technology
for pacemaker implantation
and high-tech imaging from
advanced radiology equip-
ment, with minimal radia-
tion exposure. The new cen-
ter also allows minimally
invasive endovascular and
other specialized vascular
procedures.
According to Wakeman,
the number of patients with
heart blockage issues has
decreased due to healthier life
choices and decreased smok-
ing. However, with an aging
population, there is an
increased number of patients
with electrical or structural
heart issues, he said.
“You have to be able to
fix those two systems, and
the electrophysiology lab and
hybrid O.R. give us that tech-
nology, along with a well-sea-
soned, educated staff to treat
both of those areas at this
hospital. I couldn’t be any
more proud,” he said.
If the hospital would
chose to expand in the
future, it could, as the new
two-story center was con-
structed with the ability to
add up to 23,000 feet of new
space with the addition of a
third floor.The new $12.5 million facility offers state-of-the-art equipment that allows the most
advanced vascular and heart care available in the area. MIRROR PHOTOS BY NANCY GAGNET
On December 2, hospital staff, volunteers and board members took part in a ceremo-
nial ribbon cutting at the new St. Luke’s Hospital Heart and Vascular Center.
St. Luke’s Hospital Opens New $12.5 Million Advanced Heart Center
The Mirror’s VALUABLE TIPS TO HELP YOU ACHIEVE A HEALTHIER LIFESTYLE