Brief History : launched in October 2011 as a platform for young professionals and business owners to meet new people through playing games. Initial editions of the event grew popular with mature persons of average age 30 years. By the 6th edition the event became popular with a younger crowd aged 18 - 27 years. The 12th edition saw the implementation of a strict +21 door policy that attracted some of the initial mature crowd. After the 14th edition held in December 2013, a rebrand of the concept was decided upon to attract more of the +28 crowd. THE MINGLE REBRAND Rebranding The Mingle : the name is retained but the communication will all change to emphasize the networking and overall experience of the event. To make the activities more interactive a kind of competitive element will be added and teams from various corporates and group of people can win prizes. New elements like VIP lounges/VIP parking, exclusive booths will ensure thosewho want extra comfort are catered for. The new slogan that embodies the concept in 2014 will be “making it easier for young professionals and enterpreneurs to make new contacts and meet new people through playing games”. The Setup : The Mingle in 2014 will be all about the customer journey or experience and will have these elements as the basic requirement; a music stage with sound and lights the title sponsor lounge drinks bars first aid, fire, emergency unit inside and outside the venue security adequate WC dome or stretch tent for the rain plan lighting towers childhood and arcade games that are easy to play as individuals or as teams New elements to the setup are; four (4) sponsor experience villages to include Coca Cola and Whisky sponsor four (4) industry areas for financial services, tech, tourism, enterprenuers a food court that offers variety & BBQ VIP area and VIP a parking lot corporates and individuals can now form teams to compete in some of the activities to win great prizes two bands (sound afrique + mwai) and two mature djs a loungy atmosphere and a +21 door instead of an overall MC, team building experts Activities : There are usually many games at The Mingle but this year the number of games will remain constant but a competitive element added to ensure more interaction and an unforgettable experience created. The games are; 1. Competitive games ; katii challenge, bladaa, shake, police and robbers, karaoke 2. Arcade games ; basketball, Playstation and Wii, car rides 3. Rodeo bull, table tennis, football, volleyball, pool table, Velcro wall, quad bikes, mountain climb, merry-go-round, boxing 4. Networking games proper ; human bingo, business card raffle, lock and key Attractiveness of This Year’s Event : the difference from last year is that the games will be the center of attraction and the event will be more engaging and entertaining. From a party and drinking event, it will be all about the interactions, networking and the customer experience. Food is a major part of any event and it will get prominence by providing quality and variety with popular foods like Pizza, Shawarma, Meat Grills, Ice Cream, Indian