The Miller Lite Supply Chain

The Dream Team presents:The Miller Lite Supply Chain

Natasha | Zach |Andres | Nadia Ana | Peter

Glossary

The Drinking Vessel• History• Brewery• The Beer• Bottle• Cap• Supply Chain• Distribution

• Warehouses/Venues

“There is only one lite beer - Miller Lite”

The Miller Lite History

• 1855- Miller Brewing Company is founded by Frederick Miller in Milwaukee, WI

• 1888- Frederick’s sons and sons in law take over• 1904- Bottled beer makes its debut at the brewery• 1936- Miller starts producing beer in cans• 1952- The first six packs are sold• 1975- Miller light is born

• The low-calorie beer segment is born• 1986- ML trademark slogan is introduced• 2007- Miller and Coors fusion together as

a join venture to create MillerCoors• 2010- The vortex bottle makes everybody’s

life easier

The Brewery

• Introduced in 1975• 3.2 carbs and 96 calories

• Billions in sales.• 35% of all domestic beer

sold in the U.S.

The Beer

The Bottle

• The Brown Bottle (355 ml)

• Long Neck Structure

• Ingredients of the glass:

• Silica, soda ash, limestone, and

cullet.

• The Bottle making process

The Cap

• Also called Crown Corks

• Made of tinplate steel

sheets( 30% steel, 70%

iron)• Caps are equipped with a

PVC lining called Plastisol

• Caps are punched out of

these tin coated steel

sheets• Crimped to have 21 grooved teeth• Cap is 26 mm in diameter

Farm Hops & Barely

Bottle

Bottle Crown Cap

Miller Brewery

Distributors/Warehouses

Retailers

• Tin Plate Steel• Tin• PVC

• Silica• Soda ash• Limestone,• Cullet

Level 2 Level 1

Level 0

A HallA hall is a building where rooms can

be rented for events

A CatererBrings food(more importantly beer) to a

different location.

Local Stores:Privately owned and

serve local area.

The Caterers

Manufacturer/ Brewery

Warehouse Distributor

Bar/ Restaurants

• Warehouse Distributors• The Efficiencies

• Warehouse Distributor/ Bar Relationships

The Bar Scene

Fin