The Middle East’s Leading English Newspaper
The Middle East’s Leading English Newspaper
Feb 23, 2016
The Middle East’s Leading English Newspaper. Outline. Readership. Profile. Penetration. Weekly Sections. Daily Sections. Editorial Content. Conclusion . Daily Sections. Kingdom & GCC Middle East Americas South Asia Philippine International Opinion Sports Economy - PowerPoint PPT Presentation
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The MiddleEast’s Leading
English Newspaper
OutlineEditorial Content
Readership
ProfilePenetration
Conclusion
Weekly SectionsDaily Sections
Kingdom & GCC
Middle East
Americas
South Asia
Philippine
International
Opinion
Sports
Economy
Leisure
Daily Sections
Every Saturday – Travel
Every Saturday – Entertainment
Every Sunday - Piony Extra (Tabloid size in Tugaloo language)
Every Sunday – The Wall Street Journal
Every Tuesday - IT
Every Thursday – Arab News Review
Every Friday – Sports
Every Monday & Friday – Religion
Weekly Sections
Penetration
Read Newspapers Yesterday – Penetration (KSA IPSOS 2013)
Arab news Saudi Gazette
Gulf Mad-
hamam
Gulf News Hindi News
USA Today
ME Chan-drika
Inqilab Herald Tribune
Eslam Abad
0%
5%
10%
15%
20%
21.5%
10.5%
4.9% 4.2% 4.0% 4.0% 3.2% 2.5% 2.4% 1.9%
Non Arabs
Arab News is the Leading Non Arabs publication
Penetration
Read Weekly Magazines Last Week– Penetration (KSA IPSOS 2013)
Arab News review
Others Time Newsweek Fortune Hello Abante Meed The Gurdian0%
1%
2%
3%
4%
5%
6%
7%
6.5%6.0%
3.9% 3.6%
2.4% 2.3% 2.1%
0.9% 0.6%
Non Arabs
Arab News Review is the Leading Non Arabs Weekly
Profile Arab News
Region
35.8%
51.6%
12.6%
Riyadh Jeddah Dammam/Khobar
Read Newspapers Yesterday – Profile (KSA IPSOS 2013)
75.4%
24.6%
Male Female
Profile Arab News
Gender
Read Newspapers Yesterday – Profile (KSA IPSOS 2013)
8.4%
40.9%
34.4%
16.3%
15-24 25-34 35-44 45+
Profile Arab News
Age
Read Newspapers Yesterday – Profile (KSA IPSOS 2013)
33.0%
18.6%11.7%
6.9%
29.7%
Less than 4,000 SR 4,001-8,000 SR 8,001-12,000 SR Over 12,000 Unspecified
Profile Arab News
Family Income
Read Newspapers Yesterday – Profile (KSA IPSOS 2013)
29.9%
28.4%
41.9%
Upto Intermodiate Below University University & Above
Profile Arab News
Education
Read Newspapers Yesterday – Profile (KSA IPSOS 2013)
Conclusion
Arab news offers the ultimate communication
solutions through delivering:
High ReadershipCustomized content to suit
English readers needs
Specialized target
Rich environment / context
Thank you
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