Expo 2020: tracking the growth of Dubai as a design and property capital Pioneers and visionaries: in conversation with the design giants of our times Destination space: dynamic inspiration, expression, innovation & evolution Sustainable living: groundbreaking eco-ideas for smart future-proof solutions The Middle East’s architecture, design, interiors + property magazine ® identity MEDIA KIT YEAR TWELVE 2015 A MOTIVATE PUBLICATION
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Expo 2020: tracking the growth of Dubai as a design and property capitalPioneers and visionaries: in conversation with the design giants of our timesDestination space: dynamic inspiration, expression, innovation & evolutionSustainable living: groundbreaking eco-ideas for smart future-proof solutions
The Middle East’s architecture, design, interiors + property magazine
®identity MEdia kiT
YEar TwElvE 2015
a MOTivaTE PUBliCaTiON
Now in its 13th year, identity is the region’s leading monthly magazine dedicated to architecture, contemporary design, interiors and property in the Middle East. Professional, pioneering, world-class and sophisticated, identity features unbiased and independent editorial content providing inspirational ideas and cutting-edge concepts from the design capitals of the world. Launched in 2002, it influences the region’s growth as innovative and global design destination being an essential publication for architecture, interiors, design and property professionals, as well as design-conscious consumers and students. NEW FOR 2015 - Extra editorial features + Increased social media presence + More media partnerships + The road to Dubai 2020 + More hotels and hospitality + Extra local and global discoveries + Clock-in to creative workspaces + Zooming into design for motion + More on reducing our carbon footprint + Future-proof smart technologies.
CONTENT
• The newest, bold + niche in architecture, contemporary design, interiors and property market, locally, regionally and globally.
• World-class publication providing inspirational ideas and cutting-edge concepts from the design capitals of the world.
• Conversations with top local and international designers and architects + unique insight into their vision and philosophy.
• Must-read for architecture, design, interiors, and property professionals, design-conscious consumers and students.
®
identity
EDITORIAL
• Exclusive conversation with: Philippe Starck + Daniel Libeskind + Paola Lenti + Ora-ïto + Zaha Hadid + Jasper Morrison + Jean Nouvel + Patricia Urquiola + Antonio Citterio + Ross Lovegrove + Marco Piva and many more...
• Written by specialist global writers and photographers.
• Exploring hot + new + emerging trends and talents on the global design radar.
• Concise, contemporary, straight talking, written and designed to the highest standards.
• Respected in the region for its unbiased and pioneering approach.
• Over 100 pages of outstanding original features and interviews.
• Efficient functional living through the lens of contemporary and intelligent design.
• Hotels, restaurants, workspaces, from gastro-tecture to sustainable hospitality.
• Design Formula: 16-page trends dossier from bureaux to bathrooms.*
• id property: highlights exciting developments and projects + savvy property trends.*
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DESIGN EXHIBITIONS AND EVENTS: MEDIA PARTNERS
• Design Days + Downtown Design + Italian Luxury Interiors + Alessi + Baccarat + Rubelli + Technogym...
• Quality-conscious with a passion for contemporary design.
• University-educated, 30+ years old.
CIRCULATION
• Published monthly.
• 12,000+ copies nationally and internationally.
• Retail and controlled distribution.
• Individual and bulk subscriptions.
• Digital subscriptions available on App store + Magzter.com.
• Leading bookstores + supermarkets + furniture boutiques.
ADVERTISING BENEFITS
Through identity you will reach a target audience with proven interest in the latest trends in architecture, design and property. Your image will be enhanced by advertising in the regional leader publication with an unbiased and global design perspective. You will access a loyal, constant and knowledgeable readership, and your messages will enjoy long-standing visibility as 75% of identity readers keep their copies in their design archives. You will benefit from identity promotion of the magazine at leading design exhibitions and niche design events, including Downtown Design, Design Days and the Italian Luxury Interiors exhibitions, as well as international industry events organised by APID and IFID.
n The artwork should be a press ready PDF file (version 1.3) generated through Illustrator/Quark XPress or InDesign, saved on maximum resolution (300 dpi) in actual size with bleed and crop marksn All files must be CMYK format and all black text as over printn For bleed size add 3mm extra on all four sides after crop marks n Image loss in the gutter 3mm either siden All text to be within type area or at least 10mm away from the crop marksn If text runs across a DPS please ensure that the text is 10mm away from the gutter on either siden A colour printout of the saved artwork should be sent for reference along with the CD. Colour prints/ digital proofs supplied will be used only as a guideline and the advertisements will be reproduced as per the data/specifics supplied on the CD
technical Data(mm) H x W
Double Page Spread
Trim: 320 x 480
Type: 280 x 440
Full Page
Trim: 320 x 240
Type: 280 x 200
Half Page Horizontal
Type: 140 x 200
Half Page Vertical
Type: 280 x 98
DEADLINESn Booking: 12th of month prior to publicationn Material: 15th of month prior to publicationn Cancellation: 4 weeks prior to publication
GENERAL INFORMATIONn 12 issues per yearn Standard agency commission rates applyn Additional creative solutions available on request
SERIES DISCOUNT
n 3-5 insertions 5% n 6-9 insertions 10% n 10+ insertions 15%
INSPIRATIONS ONLy
Head OfficeMedia One TowerPO Box 2331, Dubai, UAETel: +971 4 427 3000; Fax: +971 4 428 [email protected]