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THE MEDIUM WITHOUT THE MESSAGE UNDERSTANDING BLOGGING: TOOLS FOR THOUGHT Kiran Jonnalagadda, April 19, 2008, Manipal
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The medium without the message (April 2008)

Jul 08, 2015

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Slides from a talk on understanding online media, presented to journalism students of Manipal University, April 2008. These slides will likely make no sense without the accompanying talk, of which I have no record.
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Page 1: The medium without the message (April 2008)

THE MEDIUMWITHOUT THE MESSAGE

UNDERSTANDING BLOGGING: TOOLS FOR THOUGHTKiran Jonnalagadda, April 19, 2008, Manipal

Page 2: The medium without the message (April 2008)

Consider Instant Messaging

Page 3: The medium without the message (April 2008)

One-on-One

Consider Instant Messaging

Page 4: The medium without the message (April 2008)

One-on-One

Invite third person

Consider Instant Messaging

Page 5: The medium without the message (April 2008)

One-on-One

Invite third person

Group chat

Consider Instant Messaging

Page 6: The medium without the message (April 2008)

One-on-One

Invite third person

Group chat

Hundreds of talkers (Internet Relay Chat)

Consider Instant Messaging

Page 7: The medium without the message (April 2008)

One-on-One

Invite third person

Group chat

Hundreds of talkers (Internet Relay Chat)

Close window: gone; ephemeral

Consider Instant Messaging

Page 8: The medium without the message (April 2008)
Page 9: The medium without the message (April 2008)

VOICE / TEXT

Page 10: The medium without the message (April 2008)

VOICE / TEXTLinearAccess

Page 11: The medium without the message (April 2008)

VOICE / TEXTLinearAccess

Page 12: The medium without the message (April 2008)

VOICE / TEXTLinearAccess

Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random Random

Random Random Random Random Random Random Random Random

Page 13: The medium without the message (April 2008)

E P H E M E R A L

Page 14: The medium without the message (April 2008)

E P H E M E R A L

ephemeraladjectivelast year’s ephemeral fashions TRANSITORY, transient, fleeting, passing, short-lived, momentary, brief, short; temporary, impermanent, short-term. ANTONYM permanent.

Page 15: The medium without the message (April 2008)

ephemeraladjectivelast year’s ephemeral fashions TRANSITORY, transient, fleeting, passing, short-lived, momentary, brief, short; temporary, impermanent, short-term. ANTONYM permanent.

EPHEMERAL / PERMANENT

Page 16: The medium without the message (April 2008)

ephemeraladjectivelast year’s ephemeral fashions TRANSITORY, transient, fleeting, passing, short-lived, momentary, brief, short; temporary, impermanent, short-term. ANTONYM permanent.

Voice

EPHEMERAL / PERMANENT

Page 17: The medium without the message (April 2008)

ephemeraladjectivelast year’s ephemeral fashions TRANSITORY, transient, fleeting, passing, short-lived, momentary, brief, short; temporary, impermanent, short-term. ANTONYM permanent.

Voice

EPHEMERAL / PERMANENT

Page 18: The medium without the message (April 2008)

ephemeraladjectivelast year’s ephemeral fashions TRANSITORY, transient, fleeting, passing, short-lived, momentary, brief, short; temporary, impermanent, short-term. ANTONYM permanent.

Voice

Mailing List

EPHEMERAL / PERMANENT

Page 19: The medium without the message (April 2008)

ephemeraladjectivelast year’s ephemeral fashions TRANSITORY, transient, fleeting, passing, short-lived, momentary, brief, short; temporary, impermanent, short-term. ANTONYM permanent.

Voice

webMailing List

EPHEMERAL / PERMANENT

Page 20: The medium without the message (April 2008)

URL = ACCESS

Page 21: The medium without the message (April 2008)

URL = ACCESSHuge

Page 22: The medium without the message (April 2008)

URL = ACCESSHuge

PROCESS OF DISCOVERY

Page 23: The medium without the message (April 2008)

What is a Blog? Technically:

Page of posts

Reverse chronology

Archives:

By Date and by Categorisation

Permalinks

Comments — Feedback loop

Page 24: The medium without the message (April 2008)

FEEDBACK LOOP

Page 25: The medium without the message (April 2008)

FEEDBACK LOOP

CONVENIENCE

Page 26: The medium without the message (April 2008)

FEEDBACK LOOP

CONVENIENCE

CALIBRATION

Page 27: The medium without the message (April 2008)

MASS CULTURE

Page 28: The medium without the message (April 2008)

MASS PRODUCTIONAnd Mass Consumption

Page 29: The medium without the message (April 2008)

CALIBRATION& VALIDATION

Page 30: The medium without the message (April 2008)

SPEECH:PRIVATE, PUBLIC, SECRET

Page 31: The medium without the message (April 2008)

SPEECH:PRIVATE, PUBLIC, SECRET

Page 32: The medium without the message (April 2008)

DISTRIBUTION

Page 33: The medium without the message (April 2008)

DISTRIBUTION:TECH, CULTURE, BUSINESS