THE MEDINA – URBAN ISLAMIC DEVELOPMENT A BUSINESS PROPOSAL BY CALIPH HOLDINGS BERHAD CALIPH HOLDINGS BERHAD 1 TABLE OF CONTENT TABLE OF CONTENT ................................................................................................................................................... 1 LIST OF TABLES........................................................................................................................................................... 3 LIST OF FIGURES......................................................................................................................................................... 3 1.0 EXECUTIVE SUMMARY ........................................................................................................................................ 4 2.0 PROJECT BRIEF ..................................................................................................................................................... 8 2.1 INTRODUCTION ............................................................................................................................................... 8 2.2 SUMMARY ....................................................................................................................................................... 8 3.0 COMPANY PROFILE.............................................................................................................................................. 9 3.1 BACKGROUND ................................................................................................................................................. 9 3.1.1 OUR VISION ............................................................................................................................................... 9 3.1.2 OUR MISSION ............................................................................................................................................ 9 3.1.3 OUR VALUES .............................................................................................................................................. 9 3.2 MILESTONES .................................................................................................................................................... 9 3.3 AWARDS & ACHIVEMENTS............................................................................................................................ 10 3.4 BRANDS & LIST OF PROJECTS ........................................................................................................................ 10 4.0 ECONOMIC ANALYSIS ............................................................................................ Error! Bookmark not defined. 4.1 GENERAL ECONOMIC OVERVIEW OF KUALA LUMPUR .................................... Error! Bookmark not defined. 4.1.1 DEMOGRAPHIC OF KUALA LUMPUR ........................................................... Error! Bookmark not defined. 4.2 ECONOMIC OVERVIEW OF SETAPAK ................................................................ Error! Bookmark not defined. 4.3 REVIEW OF KUALA LUMPUR STRUCTURE PLAN 2020 ...................................... Error! Bookmark not defined. 4.4 EDUCATION IN MALAYSIA............................................................................................................................. 14 4.5 ISLAMIC EDUCATION IN MALAYSIA .............................................................................................................. 15 4.6 ISLAMIC BUSINESS & SERVICES ..................................................................................................................... 16 4.7 EXPATRIATES IN MALAYSIA........................................................................................................................... 16 4.7.1 STATISTICS OF EXPATRIATES IN MALAYSIA ............................................................................................. 17 4.8 ECONOMIC JUSTIFICATION ........................................................................................................................... 17 4.8.1 DEMAND OF MODERN TAHFIZ SCHOOL ................................................................................................. 17 4.8.2 DEMAND FOR BUSINESS CENTRE ............................................................................................................ 17 4.8.3 DEMAND FOR A MOSQUE ....................................................................................................................... 18 5.0 MARKET ANALYSIS ............................................................................................................................................ 19 5.0 MARKET ANALYSIS ........................................................................................................................................ 19 5.1 MARKET PRICE ANALYSIS .............................................................................................................................. 19 5.1.1 Modern High End Education Centre ....................................................................................................... 20 5.1.2 Business Centre ....................................................................................................................................... 20 5.1.3 Convention Hall ....................................................................................................................................... 21 6.0 SITE ANALYSIS.................................................................................................................................................... 26 6.1 THE SETAPAK AREA ................................................................................................................................. 26 6.2 THE SUBJECT SITE’S ANALYSIS................................................................................................................. 26 6.3 GEOGRAPHICAL AND DEMOGRAPHICAL ASPECT ................................................................................... 27 6.3.1 Wind Direction and Sun Orientation................................................................................................ 27 6.3.2 Climate Aspect (Based on Kuala Lumpur case study) ...................................................................... 27 6.3.3 Topographical Aspect....................................................................................................................... 27 6.4 SWOT ANALYSIS ...................................................................................................................................... 28 6.5 SUMMARY ............................................................................................................................................... 28 7.0 DESIGN CONSIDERATIONS AND DEVELOPMENT.............................................................................................. 30 7.1 INTRODUCTION ............................................................................................................................................. 30 7.2 PROPOSED PROJECT SITE .............................................................................................................................. 30 7.3 DESIGN CONSIDERATIONS ............................................................................................................................ 30 7.3.1 LANDSCAPING ......................................................................................................................................... 30 7.3.2 Flexible Spaces ........................................................................................................................................ 30 7.3.3 Protective ................................................................................................................................................ 30 7.3.4 Open Spaces ............................................................................................................................................ 31 7.3.5 Administrative Office .............................................................................................................................. 31 7.4 DESIGN DEVELOPMENT ........................................................................................................................... 31 7.4.1 The Concept ..................................................................................................................................... 31 7.4.2 Precedent Study ............................................................................................................................... 31 7.4.3 The Master Plan ............................................................................................................................... 32 7.5 DESIGN GUIDELINES AND STANDARD .......................................................................................................... 34 7.6 SUMMARY ..................................................................................................................................................... 34 8.0 CONSTRUCTION & PROJECT PLANNING ........................................................................................................... 35 8.1 CONSTRUCTION (SPECIAL FEATURES)..................................................................................................... 35 8.1.1 Industrialized Building System (IBS) ................................................................................................. 35 8.1.1.1 Column ............................................................................................................................................. 35 8.1.1.2 Beam ................................................................................................................................................ 36
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THE MEDINA – URBAN ISLAMIC DEVELOPMENT
A BUSINESS PROPOSAL BY
CALIPH HOLDINGS BERHAD
CALIPH HOLDINGS BERHAD 1
TABLE OF CONTENT TABLE OF CONTENT ................................................................................................................................................... 1
LIST OF TABLES........................................................................................................................................................... 3
LIST OF FIGURES ......................................................................................................................................................... 3
3.0 COMPANY PROFILE .............................................................................................................................................. 9
3.4 BRANDS & LIST OF PROJECTS ........................................................................................................................ 10
4.0 ECONOMIC ANALYSIS ............................................................................................ Error! Bookmark not defined.
4.1 GENERAL ECONOMIC OVERVIEW OF KUALA LUMPUR .................................... Error! Bookmark not defined.
4.1.1 DEMOGRAPHIC OF KUALA LUMPUR ........................................................... Error! Bookmark not defined.
4.2 ECONOMIC OVERVIEW OF SETAPAK ................................................................ Error! Bookmark not defined.
4.3 REVIEW OF KUALA LUMPUR STRUCTURE PLAN 2020 ...................................... Error! Bookmark not defined.
4.4 EDUCATION IN MALAYSIA ............................................................................................................................. 14
4.5 ISLAMIC EDUCATION IN MALAYSIA .............................................................................................................. 15
4.6 ISLAMIC BUSINESS & SERVICES ..................................................................................................................... 16
4.7 EXPATRIATES IN MALAYSIA........................................................................................................................... 16
4.7.1 STATISTICS OF EXPATRIATES IN MALAYSIA ............................................................................................. 17
5.1.1 Modern High End Education Centre ....................................................................................................... 20
5.1.2 Business Centre ....................................................................................................................................... 20
5.1.3 Convention Hall ....................................................................................................................................... 21
6.0 SITE ANALYSIS .................................................................................................................................................... 26
6.1 THE SETAPAK AREA ................................................................................................................................. 26
6.2 THE SUBJECT SITE’S ANALYSIS................................................................................................................. 26
6.3 GEOGRAPHICAL AND DEMOGRAPHICAL ASPECT ................................................................................... 27
6.3.1 Wind Direction and Sun Orientation ................................................................................................ 27
6.3.2 Climate Aspect (Based on Kuala Lumpur case study) ...................................................................... 27
7.3.4 Open Spaces ............................................................................................................................................ 31
7.4 DESIGN DEVELOPMENT ........................................................................................................................... 31
7.4.1 The Concept ..................................................................................................................................... 31
7.4.2 Precedent Study ............................................................................................................................... 31
7.4.3 The Master Plan ............................................................................................................................... 32
7.5 DESIGN GUIDELINES AND STANDARD .......................................................................................................... 34
10.1 KEY ASSUMPTIONS OF THE PROPOSED DEVELOPMENT ............................................................................ 47
10.2 THE DEVELOPMENT ................................................................................................................................. 47
10.3 ESTIMATED COST OF DEVELOPMENT ......................................................................................................... 48
10.3.1 Gross Development Cost ....................................................................................................................... 48
11.1 TIME ............................................................................................................................................................. 51
11.4 LABOUR ........................................................................................................................................................ 52
post-secondary school and tertiary education. Although education is the responsibility of the federal
government, each state has an Education Department to coordinate educational matters in its
territory. The main legislation governing education is the Education Act of 1996.
Education may be obtained from the multilingual public school system, which provide free education
for all Malaysians, or private schools, or through homeschooling. By law, primary education is
compulsory. As in many Asia-Pacific countries such as the Republic of Korea, Singapore and Japan,
standardised tests are a common feature. Currently, there are 37 private universities, 20 private
university colleges, seven foreign university branch campuses and 414 private colleges in Malaysia.
Education in Malaysia
Ministry of Education
Minister of
Education
Tan SriMuhyiddin Yassin
National education budget (2014)
Budget RM54.6 billion (USD17 billion)
General details
THE MEDINA – URBAN ISLAMIC DEVELOPMENT
A BUSINESS PROPOSAL BY
CALIPH HOLDINGS BERHAD
CALIPH HOLDINGS BERHAD 15
Primary
languages
Malay, English, Mandarin, Tamil
System type National
Established 1956
Literacy (2009)
Total 95% (all 15 years and above)
Male 95% total, 98% 15-24 years
Female 95% total, 98% 15-24 years
Enrollment
Total 5,407,865 with 405,716 teachers (ratio 13:1), incl.
163,746 pre-school
Primary 2,899,228 (survival rate to last primary grade, Grade
6 is 99%)
Secondary 2,344,891 (66% male & 72% female students move
up to Secondary 1 from Primary 6)
Table 4.4 Education in Malaysia
4.5 ISLAMIC EDUCATION IN MALAYSIA
A system of Islamic religious schools exists in Malaysia. Primary schools are called Sekolah Rendah
Agama (SRA), while secondary schools are called Sekolah Menengah Agama (SMA).
Another type of schools available in Malaysia is the Islamic religious schools or sekolah agama rakyat
(SAR). The schools teach Muslim students subjects related to Islam such as early Islamic history, Arabic
language and Fiqh. It is not compulsory though some states such as Johor make it mandatory for all
Muslim children aged six to twelve to attend the schools as a complement to the mandatory primary
education. In the final year, students will sit an examination for graduation. Most SAR are funded by
respective states and managed by states' religious authority.
Previously, former Prime Minister Tun Dr. Mahathir Mohammad suggested to the government that the
SARs should be closed down and integrated into the national schools. However, his proposal was met
with resistance and later, the matter was left to die quietly.
Such schools still exist in Malaysia, but are generally no longer the only part of a child's education in
urban areas. Students in rural parts of the country do still attend these schools. Some of the academic
results published by these schools are accepted by mainline universities by taking Malaysia High
Certificate of Religious Study(Sijil Tinggi Agama Malaysia)abbreviated as(STAM), and many of these
students continue their education in locations such as Pakistan or Egypt.
Some parents also opt to send their children for religious classes after secular classes. Sunday schools
and after school classes at the mosque are various options available.
4.5 1 TAHFIZ SCHOOL IN MALAYSIA
Besides the ordinary Islamic religious school, there is also Tahfiz base school that focuses on Quranic
base education.
No. State Number of
school under
ministry of
education
Number of
private tahfiz
school
Total
1. Selangor 2 120 122
2. Kelantan 1 60 61
THE MEDINA – URBAN ISLAMIC DEVELOPMENT
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CALIPH HOLDINGS BERHAD 16
3. Perak 1 20 21
4. Kedah 1 15 16
5. Pulau Pinang 1 8 9
6. Johor 1 7 8
7. Pahang 1 7 8
8. Melaka 1 5 6
9. Negeri Sembilan 1 3 4
10. Terengganu 1 3 4
11. Sabah 1 3 4
12. Kuala Lumpur 1 2 3
13. Perlis 1 1 2
14. Sarawak 0 0 0
Total 14 254 278
Table 4.5 List of available Tahfiz school in Malaysia
Data takenfromJabatan Pembangunan Al-Quran JPAQFebruary 2011
4.6 ISLAMIC BUSINESS & SERVICES
Demand for Islamic financial services is growing both regionally and globally, and Malaysia has been
well placed to take advantage of this. It is Islamic finance that provides Malaysia with its advantage
over neighboring financial centers, and those mapping out the country’s future business model would
be wise to play to their strengths.
According to its central bank, Malaysia’s Islamic banking assets total US$168.4 billion, a quarter of its
banking system. This in turn accounts for over 10% of the world’s total Islamic banking assets.
The country’s Islamic financial sector is characterized by a robust and sharia-compliant regulatory
system. It has a strong sukuk (Islamic bond) market - over 60% of the global total - making Malaysia one
of the world’s leading Islamic capital marketplaces. This attracts institutions from across the globe and
an associated pool of liquid cash.
4.7 EXPATRIATES IN MALAYSIA
Malaysia is a top destination for both career advancement and great qualityof life, but expats move on
quickly and struggle to integrate with locals.Malaysia ranks highly in the Expat Experience tables at 5th
place, underlined by 72% of expats reporting a better quality of life. Three quarters (72%) also said they
have a more interesting life since moving, and 39% of expats stated that they have a better social life.
Other aspects that make Malaysia a top expat destination include the standard of accommodation.
More than two thirds (69%) claimed they have better housing and 31% owned a private swimming pool
when they didn’t before.
Life in Malaysia is easier in a number of ways – expats particularly report the ease of organising schools
(39%), finance (78%), accommodation (75%) and healthcare (69%), with almost all interviewed (92%)
complimenting Malaysia for the ease of local travel. Moreover, 42% enjoy more domestic help than
previously, 44% have more luxurious holidays, and over two thirds (67%) of expats associate Malaysia
with pleasant climate and scenery, and as a culturally interesting place to live (69%) with all the sights
and sounds that make the country unique.
Malaysia is a top destination for career-driven expats. 61% move there for job opportunities and are
most likely to be working in banking, insurance or financial services (79%). The majority of expats in
Malaysia (83%) found that the financial status of their household improved. However, the country is
seen as a temporary base with three quarters (75%) considering another expat posting after Malaysia.
Despite these positives, Malaysia is still a difficult place in which to integrate ranking 11th out of 30 in
for ‘Integration’. Just over half (56%) of expats reported integrating into the local community, which
consequently makes the expat community much stronger – with two thirds (67%) choosing to make
friends with other expats instead. Part of the difficulty with integration seems to be the language, with
half (50%) describing it as difficult and only a third (39%) attempting to learn it in the first place.
(60%) of expats socialise principally with other expats, while fewer than one in ten (7%) seek out the
company of locals over other expats.
THE MEDINA – URBAN ISLAMIC DEVELOPMENT
A BUSINESS PROPOSAL BY
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CALIPH HOLDINGS BERHAD 17
The Expat Explorer Survey 2012
4.7.1 STATISTICS OF EXPATRIATES IN MALAYSIA
Country
Expatriates
Percentage Number
India 28.2 9,196
Japan 14.8 4,826
China 15.1 4,924
UK 8.6 2,804
Singapore 6.7 2,185
Iran 6 1,957
Yemen 4.2 1,370
Iraq 3 978
Indonesia 2.7 880
Saudi Arabia 2.5 815
Korea 2.1 685
Bangladesh 1.9 620
Sudan 1.7 554
Pakistan 1 326
Libya 1 326
Others 0.5 163
Sum 100 32,609
Source: Asian & Pacific Malaysian Journal, Vol 17, Nos 3-4, 2008
Table 4.6 Statistic of expatriates in Malaysia
4.8 ECONOMIC JUSTIFICATION
4.8.1 DEMAND OF MODERN TAHFIZ SCHOOL
• Few at the moment
• Due to the arising awareness among parents on the significance of Islamic/tahfiz knowledge
• Most schools that offer tahfiz education are of traditional and small scale.
• To cater the need of elite Muslim community in Malaysia
• To serve as academic institution for Muslim expatriate’s children
From the study, we conclude that the main target market for the urban Islamic development – The
Medina is justified. The income share also satisfies the requirement for high end education offered by
the modern Tahfiz scool.
Apart from that, the second main target market for the Tahfiz scool is the Muslim expatriates’ children.
The data shown also proves that the target market is justified.
4.8.2 DEMAND FOR BUSINESS CENTRE
As for the business centre, the retails can be rented by many sorts of party ranging from individual to an
organization with Islamic oriented service/ business. Among them are:
• Religion (Islam) & society defender community / NGO
• Muslim restaurants
• Producer & supplier of Halal food
• Seller of worshipping equipment
• Seller of books/Islamic books
• Garments
• Services that are syari’ah compliance – Islamic banking, takaful etc.
THE MEDINA – URBAN ISLAMIC DEVELOPMENT
A BUSINESS PROPOSAL BY
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CALIPH HOLDINGS BERHAD 18
Foundation:
1) Al-Bukhary Foundation Malaysia.
2) Al-Quds Faoudation Malaysia.
3) Yayasan Dakwah Islamiah Malaysia.
4) Yayasan Pembangunan Ekonomi Islam Malaysia.
There is actually a demand for developing an economic and social centre for the Muslim where unity
among the community is easily formed thus facilitating the economic development of Islam indirectly.
4.8.3 DEMAND FOR A MOSQUE
There is currently only 1 masjid for performing Friday prayer at Mukim Setapak which is Masjid Jameul
Ehsan, Jalan Setapak. The mosque with the capacity of 2500 people is located 3.3km away from the
proposed new mosque
At the same time, there are 2 surau that are organizing Friday prayer located within the vicinity of
Setapak area:
� Surau Muhajirin, Taman Setapak Jaya
� Surau An-Nur, Pejabat Agama Markas 12, Briged Kem Wardieburn, Setapak
The 130,000 population of Muslim in Setapak and the use of the 2 surau as place for performing Friday
prayer shows that there is demand for another mosque in Mukim Setapak.
THE MEDINA – URBAN ISLAMIC DEVELOPMENT
A BUSINESS PROPOSAL BY
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CALIPH HOLDINGS BERHAD 19
5.0 MARKET ANALYSIS
5.0 MARKET ANALYSIS
Market Feasibility Analysis is crucial for any new development to kick off. This is the medium where
thorough analysis is conducted particularly on the supply analysis, demand analysis and price analysis.
5.1 MARKET PRICE ANALYSIS
It is essential to look on how the location around Setapak influences the price for development of the
Medina. This will give more accurate picture for to design and complete the financial feasibility study of
this development.
The market anaysis encompass surrounding the development up to 20km radius cover up to Setapak
Jaya, Wangsa Maju, Danau Kota, Titiwangsa, Setiawangsa and Jalan Ampang.
The analysis covered for the academic and business area.
Figure 5.1: Mapping of modern high end education centre surrounding the Medina
Legend
A : The Medina
B : International Islamic School
C : Sri Utama School
D : Adni Islamic School
E : Baseerah International School
F : Garden International School
G : Sayfol International School
H : The International School of Kuala Lumpur
I : The International School of Park City
J : Mont' Kiara International School
K : Help International School
L : Mutiara Private School
M : Fairview International School
THE MEDINA – URBAN ISLAMIC DEVELOPMENT
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CALIPH HOLDINGS BERHAD 20
5.1.1 Modern High End Education Centre
Table 5.1: Current supply & competitor analysis – Modern High End Education Centre
5.1.2 Business Centre
THE MEDINA – URBAN ISLAMIC DEVELOPMENT
A BUSINESS PROPOSAL BY
CALIPH HOLDINGS BERHAD
CALIPH HOLDINGS BERHAD 21
Table 5.2: Current supply & competitor analysis – Business centre
5.1.3 Convention Hall
Table 5.3: Current supply & competitor analysis – Convention hall
5.1.4 Hostel
Table 5.4: Current supply & competitor analysis – Hostel
THE MEDINA – URBAN ISLAMIC DEVELOPMENT
A BUSINESS PROPOSAL BY
CALIPH HOLDINGS BERHAD
CALIPH HOLDINGS BERHAD 22
Overall, the rate for academic fee and rental price rate for various development components to the Medina surrounding area are acceptable and according to the market price. Even though the Medina is competing
with other competitor. The price is moderately affordable compared to other places around Klang Valley such as Bangsar, Petaling Jaya and Damansara. Nonetheless, the situation will completely change when the
development of the Medina take place beyond than proposal.
Table 5.5: The proposal of
income for the Medina
5.2 Target Market
The target market for Tahfiz school is mainly open to children that their parent is the expatriate,
ambassador, Muslim foreigners, local corporate/private or any affordable Muslim parents that want
advance their children to modern Islamic Tahfiz school environment.
The target market for business centre is mainly for Muslim corporate/private, retailers, foundations etc
that want to open, expand or venture their business operation close to the school compound and
vicinity of Setapak.
5.4 SWOT Analysis
Strength
• The first Tahfiz school incorporated with business centre.
• Combination of National/British/Tahfiz syllabus.
• Affordable school fee.
• Provide hostel for accommodation.
• Easy access.
• Develop with water island that may enhance in learning process and environment.
• The first Tahfiz school with IBS components and GBI certification.
Weakness
• New school which then no proven academic track record.
• It may take longer duration to get the retailer as it option and limit to Muslim businessman or
businesswomen or corporate or organization.
Opportunities
• To create new Islamic education icon for the surrounding area.
• Attract the urban and elite Islamic students.
THE MEDINA – URBAN ISLAMIC DEVELOPMENT
A BUSINESS PROPOSAL BY
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CALIPH HOLDINGS BERHAD 23
• Open for academic vacancies.
• The students potentially been promoted to advance education level.
• Attract the business activities.
• Enhance the infrastructure.
Threat
• Local parents may option for national Islamic school like “Islamic public school” which are lower fee
and academic entrance requirements.
• Compete with other business or commercial centre surrounding the Setapak.
5.5 Marketing Action Plan
5.5.1 Collaboration
Caliph Holding is looking for any NGOs’, foundations or individuals to work together to a common
purpose to achieve business benefit especially for the business centre. Collaboration relies on openness
and knowledge sharing but also some level of focus and accountability on the part of the business
organization.
Caliph Holdings is recommended selected students from the Foundation (the Pricipal) to be the student
in the Medina tahfiz school as recognize the Foundation name and their cooperation in providing the
land for development.
5.5.3 Web-portal or media social
The Medina also been advertised in official website;
www.themedina.com.my that divided in two categories;
academic and business information. This website is a main
medium to keep in touch with our customers. For this
development, the potential parent or business body will
obtain all information regarding the school and business
information.
THE MEDINA – URBAN ISLAMIC DEVELOPMENT
A BUSINESS PROPOSAL BY
CALIPH HOLDINGS BERHAD
CALIPH HOLDINGS BERHAD 24
Marketing and advertising via internet, potentially broad the target market not only in local Malaysian
but may also attract worldwide. The advertisement in the website will be throughout the development
period until all retail units are fully sold. Then the school programme, calendar, event, etc will be
review, update and continued by appointed school operator.
5.5.2 Billboard, Hoarding and Education or Property Exhibition
Other alternative in the advertisement of the Medina, is promoted by using billboard. The billboard is
built in the Medina compound area. This billboard is facing main entrance and DUKE highway. Billboard
is one of the effective and efficient ways to advertise and promote the Medina. This billboard, may
open to public for their advertisement purposes which then may generate income to the Medina.
However the Islamic concept is remain in the advertisement. During the development and construction
stage, the advertisement of Medina is published surrounding the site hoarding as preliminary
promotion to the Medina.
At the same time, Caliph Holdings may join the education or property exhibition in promoting the
Medina.
5.5.4 Newspaper and Magazine
The Medina also to be advertised in the main medium published newspaper or magazine at a high
quality of photos and full coloured printed.
5.5.5 Brochure
Caliph Holdings is promoting the medium brochure theme with a quality of colours and photos since
the target market group is affordable parents or business body. The distribution this brochure also
selected and limited.
5.6 Conclusion
Overall, the market feasibility study that comprises of market supply analysis, price analysis and market
demand analysis illustrates the real situation with regards to the similar sector in Kuala Lumpur as well
as in Setapak surrounding area.
Hoarding, billboard, exhibition
THE MEDINA – URBAN ISLAMIC DEVELOPMENT
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CALIPH HOLDINGS BERHAD 25
Market supply analysis demonstrates that a small nos of private tahfiz school in Kuala Lumpur where it
seems that the supply is still entering the market despite economic uncertainty globally.
From the perspective of market demand analysis, a higher income of parent make them affordable to
go for private education centre such as the Medina where the expartriate may pottentially the main
target market for the Medina.
In terms of price analysis, it is clear that competitor to the Medina surrounding is relatively
competitive. This provides huge opportunities to the Medina to compete and affordable to welcome
the students and business body to join the Medina.
THE MEDINA – URBAN ISLAMIC DEVELOPMENT
A BUSINESS PROPOSAL BY
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CALIPH HOLDINGS BERHAD 26
6.0 SITE ANALYSIS
6.1 THE SETAPAK AREA
Setapak is considered to be suburb of Kuala Lumpur, and is in close proximity to the KLCC area
of the city (the proposed subject site is approximately 7 km from the Petronas Twin Towers)
formerly a tin-mining and rubber growing area. In Malay ‘tapak’ means ‘step’ so ‘Setapak’
means ‘one step’ probably referring to the close proximity to city centre, Kuala Lumpur.
The earliest inhabitants of Setapak were the aborigines, and the Minangkabaus. On 12 April
1884 Frank Swettenham, the Resident of Selangor pleaded for the re-appointment of Batu
Tapak as the headman of the aborigines living in that area, and hence the name Setapak, in
honour of the headman.
The mukim of Setapak is situated in the north-eastern part of Kuala Lumpur and has an area of
62 square miles (160 km2). The northern limit of Setapak is Gunung Bunga Buah; its north-
eastern limit is Gunung Bidai; to the east is Bukit Dinding and to the south-east is the Rifle
range. The Gombak River with its source in Gunung Bunga Buah, is the main river flowing
through the mukim. Setapak consists of Gombak, Hot spring New Village and a number of other
villages.
Lately, Setapak has an approximate population of 293,280 consisting Malay as the biggest races
represent 159,610 or 54% from the total population, followed by Chinese by 28%, Indian 10%
and others represent by 8% of the total population in mukim Setapak.
The Setapak area has generally been a “tiring” but bustling commercial and residential area
which had not seen any major development for decades until the last few years when a number
of modern condominiums, shop offices and retail centres have been developed.
Setapak is growing into a thriving modern community and becoming more popular with
developers, homebuyers and business owners. The area is gaining a more upmarket feel
following the completion of new developments, but has further opportunity to become more
upmarket due to its close proximity to the DUKE Highway and the city centre.
Setapak's location within the KL urban landscape suggests it will register greater urbanisation
and property prices will inevitably appreciate and due to the location of the subject site on the
border of Setapak and the city centre, a mixed use “lifestyle”, destination development with the
right concept, pricing and demand is expected to be a catalyst for the area.
Due to the rapid development and high marketability in Setapak, combining with the attraction
of the surrounding area, we believe that it will exaggerate the needed for modern Islamic
school, business centre for Muslim entrepreneurs and a mosque as community centre for all
Muslim or Malay community sited around Setapak area.
6.2 THE SUBJECT SITE’S ANALYSIS
Figure 6.1 Subject site
Propose to develop 7.25 acres of Lot 27153 land at Mukim Setapak for purposes of mix
development consisting of a business centre, a mosque and a tahfiz school.
The subject site is located at Lot 27153, Jalan Semarak, Mukim Setapak, Wilayah Persekutuan
Kuala Lumpur (3’11’00.31’’N, 101’43’22.08”E)
THE MEDINA – URBAN ISLAMIC DEVELOPMENT
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CALIPH HOLDINGS BERHAD 27
Elevation from sea level is 52m.
Proposed site is approximately 7 km from Petronas Twin Tower
6.3 GEOGRAPHICAL AND DEMOGRAPHICAL ASPECT
6.3.1 Wind Direction and Sun Orientation
Winds are generally light and variable
2 monsoon winds in Malaysia:
i. Southwest Monsoon (May to September)
ii. Northeast Monsoon (November to March)
Sun orientation consideration is to ensure the buildings work with the passage of sun across the
sky
The function of wind direction and sun orientation is to optimise the proposed building design
6.3.2 Climate Aspect (Based on Kuala Lumpur case study)
Malaysia or more specific Kuala Lumpur has tropical wet climate based on (Koppen-Geiger)
which is consider as no dry or cold season
Constantly moist
No Elements Descriptions
1 Average temperature
(degree celsius
27 degree celsius
2 Average precipitation (mm)
2366 mm
3 Average sunlight (hours/day 06:06 hours/day
4 Average daylight
(hours/day)
12:00 hours/day
Table 6.1 Climate Aspect
6.3.3 Topographical Aspect
Site consists of flat terrace area
Type of soil is sand with laterite due to surrounding area is hilly and ex-mining area
The subject area is fully occupied by tertiary vegetation which less than 6 meter height
Figure 6.2 Topographical Aspect
The above topographic map of Kuala Lumpur and the
surrounding area has beenderived from satellite
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6.4 SWOT ANALYSIS
Figure 6.3 SWOT Analysis
6.5 SUMMARY
From the SWOT analysis, we proposed to highlight 3 major advantage of the proposed subject location
which is:
1. Strategic Location
Figure 6.4 Subject Location
2. Potential neighbourhood
i. Situated within a predominantly residential area
ii. Surrounded with existing facilities
Figure 6.5 Potential Neighbourhood
i. Located within close proximity to KL city centre
Relevant for an urban concept of Private Tahfiz School
ii. The development can be planned to capitalise on KL city skyline views
Panoramic background for the proposed development
iii. There are numerous ‘undeveloped’ land plots in the surrounding area
Good for future extension/development
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3. Good accessibility
i. Good accessibility, visibility and prominent from the Duke Highway
ii. Generally good accessibility to surrounding neighbouring residential areas
iii. Located away from major commercial development which is less distractions to the
development of student’s learning
Figure 6.6 Accessibility
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7.0 DESIGN CONSIDERATIONS AND DEVELOPMENT
7.1 INTRODUCTION
In general, a school is just a school and many people may have in their mind that a Tahfiz School is also
as same as other schools. Hence, in order to make the development of The Medina is not like an
ordinary school we proposed to used a concept called ‘Child-friendly School’ for this development.
Child-friendly schools are not architectural phantoms from a strange place. They are schools with
attributes typically associated with good schools in many countries. However, they have additional
elements that complement and reinforce the principles and practices of the child-friendly approach to
education.
In this regards, the objectives of developing a child-friendly school are as follow:
• Attarct students
• Improve learning achievement
• Provide safe, inclusive and welcoming environment for students
• Provide enabling learning environment including accomodating students with physical
and mental learning
• Cultivate harmony between the school and the community
• Harmonize buildings, school ground and environment as students interact with them
The basic planning and design requirements that make a good school are the foundation on which
further elemnets can be added to turn them into child-friendly school. Therefore, the development of
The Medina which is focused on the Tahfiz School is going to integrate the nature of the child-friendly
school with the nature of Tahfiz School in Malaysia.
7.2 PROPOSED PROJECT SITE
The Medina is proposed to be constructed in an area of approximately 7.25 acre of land, located at
Mukim Setapak, Kuala Lumpur. The site is a flat land, having sparse vegetation and existing lake on the
west boundary. The Site is touched by accessible motorable road on the south side. The development is
planned to accommodate components as below:
i. The Tahfiz school
ii. The Business Centre
iii. Mosque
7.3 DESIGN CONSIDERATIONS
As the Tahfiz School is the main focus in the development of The Medina, the design considerations for
this proposal are more about the considering in developing a school. However, some of them might
also suitable for the development of other component in The Medina project.
7.3.1 LANDSCAPING
School grounds form an integrated, holistic unity with school buildings and their users, but in
conventional school planning they are often neglected. Trees are vital for filtering sun, dust and noise
and for beautifying the school. Indigenous trees, shrubs and flowers should be planted in the school
compound along with edible plants meant to teach children food production and conservation. Trees
also have a softening and calming effect on the learning environment and its users. Planning the school
landscaping is a good way to involve children in the realization of a child-friendly school.
7.3.2 Flexible Spaces
Flexible spaces increase child participation in class and allow teachers to provide a more dynamic
environment for learning and teaching. Such spaces provide opportunities for group activities, areas for
manual projects and easy access to open spaces. Individual classrooms or other facilities that create
outdoor space between structures give students a chance to be in open areas when in transit between
classes. Classrooms should be accessible for all children; ramps and wide doorways should be provided
for less mobile children.
7.3.3 Protective
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Depending on location and context, the enclosure and boundaries of schools can vary in form and
function. The goal is to find a balance where a fence can provide protection to the child from outside
elements such as traffic, animals can define boundaries to keep children within the school and can also
serve to section off an area for gardening and orchards.
7.3.4 Open Spaces
Easy access to open spaces from classrooms allows children to be in close contact with their
environment and to engage in physical activities. Open spaces can be designed as play yards for sports,
school gardens and orchards, decks or verandas for outdoor learning activities, open performance
spaces, wide corridors and courtyards, trellises, canopies, shaded pavilions, niches, alcoves, play lofts
and enclosed backyards. In typical child-friendly schools, the community would be allowed to use some
of these spaces after school hours for town meetings, local gatherings and other events.
7.3.5 Administrative Office
Separate space for faculty/administrative personnel gives privacy to students and teachers and
maximizes the use of classroom space, enabling staff to work separately from students. Proximity
between classrooms and administrative offices is recommended to monitor students’ activities and
create ‘safety through transparency’.
7.4 DESIGN DEVELOPMENT
7.4.1 The Concept
In the development of The Medina, Caliph Holdings Berhad proposed to use fusion of modern & Islamic
architecture for the whole development. This concept emphasis the modernization of traditional Islamic
architecture such as the pattern screen for the building envelope or also known as the mushrabiya screen.
Furthermore, this concept also emphasizes the usage of the courtyard or also known as Sehan. In Islamic
architecture, Sehan is an enclosed area, often a space open to the sky. It may be filled with garden or water
features such as pond. The function of Sehan in Islamic architecture is to provide a private open area especially
for the females as they cannot expose their aurah to the public. In modern era, the function of Sehan or
courtyard might be expand to be more useful because nowadays people treat courtyard as a recreation area, for
example as a swimming pool area.
7.4.2
Precedent Study
Figure 7.1: Mushrabiya screen as the building envelope
Figure 3: Courtyard in Islamic
architecture Figure 7.2: Courtyard in modern architetcure
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Table 7.1 Precedent Study
7.4.3 The Master Plan
i. The Tahfiz School
The school is planned around a central water body and courtyards offer a cool reprieve from
indoor spaces.Closed-knit community interwoven with crossing bridges to allow interaction
between buildings especially in the school compound. Water body located at the central area of the
master plan to soften the landscape zones with as much as natural features.
Administration Building is located adjacent to the Business Complex to act as a arch in the
middle of the site. These two related buildings are proposed to be build with attractive architecture
elements to make it dominant and stand out from other buildings.
Meanwhile, Hostel is located a slightly far from the entrance as to give privacy to the building.
Hostel consists of two towers to accomodated male and female students seperately. It is also
completed with other
facilities for the student’s
purposes such as
Dining Hall, Recreation
Room, Convenience
Shop and others.
Name of Building Bank Muscat Headquarters Building
Location Oman
Architect Atkins
Concept Fusion of modern & Islamic architecture
• the building is low rise and arranged in L and U • shapes to create shaded courtyards, one of which is home to
a Moroccan-style garden, and another forms the main entrance
• the exterior is modern with traditional Omani and Arabic themes
• While glass is used widely, some windows are part-obscured by patterned screens and some of the facade features terracotta tiles
• also reflecting Arabic style, water features and greenery are prevalent
Purpose • this project is designed to serve as a central hub for Bank Muscat
• the headquarters will eventually be home to 2,000 employees
• was designed to provide a functional and attractive building firmly
• rooted in the Omani context
• security measures were also paramount, given that the building is a fully operational bank as well as a workplace