THE MEDIA’s Influence on Tobacco Use

THE MEDIA’S INFLUENCE ON TOBACCO USE

QUESTION:WHAT ARE 2 METHODS OF QUITTING

TOBACCO USE?

JOURNAL:WHY DO YOU THINK PEOPLE BEGIN

SMOKING IN THE FIRST PLACE?

Straw activity

• Take a huge breath in and out• Take a huge breath in and out using the

straw• Take a huge breath in and out using the

coffee stirer

Findings:

• What did you feel breathing on your own, versus the straw and coffee stirrer.

• How does this relate to smoking?• How could this affect your daily life?

• Tar will build up over a long period of time in someone’s lungs. This causes the smoker to longer inhale and exhale normally.

REVIEW:• What is ‘the media’?

Commercials on TV

Ads on the

radio Billboards

Magazine Ads

Newpapers

Marlboro Men

Marlboro Men

Marlboro Men• In US advertisements 1954-1999• Created to add masculinity to filtered cigarettes• 'Marlboro Men': • Wayne McLaren, David McLean, & Dick Hammer

Controversy• All 3 Marlboro Men died of Lung Cancer

• McLaren testified in FAVOR of anti-smoking legislation

• Marlboro decided he never appeared in their ads

• Later revoked statement, saying he was never an 'official Marlboro Man'

• He died at age 51

"Cowboy Killers"

Lucky Brand,For your health.

Lucky Brand, For your figure.

Lucky Strike Brand Slogans• "No throat irritation- No cough."• Toasting removes dangerous irritants that cause

throat irritation and coughing"• The finest flavor and protects the throat"• "I light up a Lucky to go light on the sweets"• No excess weight. My answer is- I just smoke a

Lucky."

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Camel Brand Slogans• "More doctors smoke Camels than any other cigarette."

• "Not one single case of throat irritation.'

• "See how your throat reacts to the delightfully cool mildness of Camels."

• "Your 'T-Zone' will tell you! T for taste. T for Throat."

• "For digestions sake, smoke Camels."

• Give your throat a vacation..."

• "They're smooth and easy on my throat."

• "It takes healthy nerves.."

• "Camels never get on your nerves."

• "They don't get your wind."

• "Fatigued? Get a lift with Camel."

• "Camels agree with your throat."

• "Its a psychological fact:Pleasure helps your disposition."• Stanford University Research into the Impact of Tobacco Advertising

Meet 'Joe Camel'

The many sides of Joe...

Joe Camel• In US advertisements 1987-1997

• In 1991, the U.S. Journal of Medicine published a report showing that by age six, nearly as many children could recognize 'Joe Camel' as 'Mickey Mouse'

• At this time, about 30% of cigarettes sold to underaged buyer were Camel Brand

Joe "Chemo"

Gas Station Appeal

Tobacco in Film

what message does this send?

Tobacco Executives

"We don't smoke that s***, we just sell it. We reserve that right for the poor, the young...and the stupid."

-R.J. Reynolds 1992

"It is important to know as much as possible about teenage smoking patterns and attitudes. Today's teenager is tomorrow's potential regular customer..."

-Philip Morris 1981

"Younger adult smokers are the only source of replacement smokers... If younger adults turn away from smoking, the industry must decline."

-R.J. Reynolds 1984

Yaba Daba Dooooooo

Master Settlement Agreement

• 46 states vs Big Tobacco• Banned advertising to teens• Big Tobacco money must partially fund

anti-Tobacco advertisements o such as 'The Truth'

THE CATCH: they are not allowed to 'vilify' tobacco companies; lost funding

Think. Don't Smoke.

ACTIVITY TIME• You will receive two tobacco advertisements in your

group.• Take out a sheet of paper and answer the following

questions about each ad.• Name of Product• What advertising strategy was used? (explain)• What group of people do you think this ad is trying to

appeal to? Why?• Does the ad give a “real picture” of what this product

can do for you? Explain your answer.• FULL SENTENCES, NEAT, AND PUT YOUR NAMES

ON YOUR PAPER!

Cigarettes

'Chew'

'Snuff'

Snus

Cigars

What if....

Create a Pack!• Create a cigarette pack that lists the real

effects of smoking and tobacco use.• Include at least 3 chemicals found in the

pack.• Include one short term and one long term

risk factor associated with smoking.• List an alternative the person could do

instead of smoking.

Exit Ticket• Question: What are 2 ways that the

media markets these products to the younger population?

• Journal: What are your personal feelings about the messages the

media sends regarding alcohol and tobacco use?