THE MEDIA AND THE LITERACIES: MEDIA LITERACY, INFORMATION LITERACY, DIGITAL LITERACY Prepared by: Doaa Mohamed Fathallah Article author : Tibor Koltay.

THE MEDIA AND THE LITERACIES: MEDIA LITERACY, INFORMATION LITERACY,

DIGITAL LITERACY

Prepared by:

Doaa Mohamed Fathallah

Article author : Tibor KoltaySzent István University, Jászberény, Hungary

Outline• Introduction• What is LITERACY ?• Media literacy• Information literacy• Digital literacy • Comparison bet. Media & Information literacy• Multicultural literacy• Emerging technology literacy• Reproduction literacy• Multimodal literacy• Consumers and producers• conclusion• Video• Questions

Introduction• In Digital era : we are using digital media• Information : is available in large amounts through many tools especially digital ones.

• Marshall McLuhan is a famous scientist in the field of media who said that : “the world has become a global villageglobal village“.

• Media influences: perceptions, beliefs and attitudes.

• Media consumption: depends on user communication and the availability of digital products.

What is LITERACY ?

Literacy is the state of being able to read and write read and write ( Longman dictionary )( Longman dictionary )

Literacy includes visual , electronic and digital forms of communication.

Media literacy

Media literacy Media literacy is the ability to:•accessaccess the media •understandunderstand •critically evaluatecritically evaluate media content •create create communications / produceproduce messages

•Media literacy cares about how people comprehend, interpret , analyze and compose media messages.

Example Example : : Facebook , website or blog ……passive or active audience Egyptian Army (sms) in the revolution Q

Media literacy • Children and youth especially adolescents exposed to a large amount of media messages for entertainment entertainment through television, internet, music, movies and videogames.• Therefore Media literacy plays a role in the

socializationsocialization when children and youth exposed to these messages.

Entertainment Entertainment leads to leads to socializationsocialization

• There is a need to understand the media work and citizens should know the political, ideological, economic and cultural dimensions of media.

Video

Assignment Media Literacy (elementary school intro) .mp4

OR

http://www.youtube.com/watch?v=IysHjKE2D-Y

Information literacy

Means To :RecognizeRecognize when information is needed

IdentifyIdentify

Locate Locate

Think critically Think critically

EvaluateEvaluate

UseUse information to solve a problem

Note: Ward argument (2006) states that

info. Lit. includes media lit.

Information literacy

Digital literacy

Includes :

The presentationpresentation of information

The evaluationevaluation of information

The organizationorganization of information

Through : The usage of digital tools &

digital resources.

Digital literacy

ComparisonSimil. &

diffe.Media literacy Information literacy

SRequires analytic skillsRequires analytic skills

SCritical evaluation to the media messages

Critical evaluation

DNew media doesn’t but media lit. can improve

traditional print lit. skills

Sometimes based on traditional conceptions

DDisputable valid(not sure)

Interpret complex communicative situations

DNo attemptSoft applied discipline

DCommercial communication (advertising)

Not found

D unclear in media lit.Requires technology mediated

Multicultural literacy

• Is the ability to

AcknowledgeAcknowledge

comparecompare

contrastcontrast

appreciate appreciate commonalities and differences in

cultural behaviors beliefs and

values, within and between

cultures.

Q

Emerging technology literacy• Is the ability to:

adaptadapt

understandunderstand

evaluateevaluate

make use of make use of the continually emerging innovations in

information technology

make intelligent decisions make intelligent decisions about the adoption of new tools

& resources.

Reproduction literacy

Means the creative re-use creative re-use of existing materials (is embedded into digital literacy) .

Multimodal literacy

promises a synthesis of multiple modes synthesis of multiple modes of communication

Results :

Singular modesSingular modes New or New or Multiple Multiple

meaningsmeanings.

Transformed into

Consumers and producers• People are regarded as receiversreceivers but not senders not senders of

messages. • NOW, content creation is easier than evercontent creation is easier than ever, because the

same technology can easily be used to send and receive, thus many are already content producersmany are already content producers.

• The webweb began to develop as a global forum for conversations and there is explosive growth in online growth in online publishingpublishing, with an increasing number of writers an increasing number of writers who are specialists and non-specialists.

Conclusion

Finally, The article gave us :

• An overview about 3 main literacies and other new literacies definitions.

•Similarities and differences between Media & Information literacies.

•The attention to the blurring line between media consumers and producers.

Specific QuestionsSpecific Questions• What is media literacy?• What are the other two important literacies?

Information literacy & Digital literacy• What is the definition of multicultural literacy?• What are the other literacies mentioned in the article?

Visual literacy, Emerging technology literacy, reproduction literacy & Multimodal literacy.

• What the web develops in online publishing?

It is recognized that the web began to develop as a global forum for conversations and we witness an explosive growth in online publishing, with an increasing number of writers (Beeson, 2005).

Discussion QuestionsDiscussion Questions• Do we need media literacy? Why?• To what extent we have the awareness of using digital tools & resources?

• Are you a media literate person? & what skills do you have?

• How can we apply media literacy in our society? In other words, through what channels can we aware people of media literacy?

Useful LinksUseful Links

• Resources on Media and Media Literacy- University of Michigan, http://www.med.umich.edu/yourchild/topics/media.htm

• The George Lucas Educational Foundation - For improving the K-12 learning process ,

http://www.edutopia.org/http://www.edutopia.org/media-literacy

• Media Awareness Network, www.media-awareness.ca

• Association for Media Literacy, www.aml.ca

• Concerned Children's Advertisers, www.cca-kids.ca

Any Questions..…