The Mass media and communication

• Name:  Praful Ghareniya

Roll No: 20

Semester: 4

Paper: -15

Topic: Advertisement in a Television & News paper

Email Id:[email protected]

Submitted by: Maharaja Krishnakumarsinhji Bhavnagar University.Department of English.

Advertising is a way of expressing and tell something in little time with a huge impact. In 21st century advertise make several new developments and with that a global phenomena. It contents several types and ideas.

Keywords:Advertisement, Social, Idea, Observation, Technology, Audience, Management,Communication, Journalism, Media, Marketing.

five types of advertising

(2) Public service

(3) surrogate advertising

(4) Classified advertising

• When the advertiser makes the ads, they always think about the target audience and mostly target audience is children. I also concern with Advertising appeals, how advertise can affect on mindset.

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Television• “Television means an electric communication

medium that allows the transmission of real time visual images, and also sound.”

• Tele means “From far away” Vision means “To See”

• Television means a device to which a picture and sound can be broadcast by means of radio waves or a cable.

• “A television advertisement or television commercial, often just commercial, advert, ad, or ad film (India) is a span of television programming produced and paid by an organization, which conveys a message, typically to market a product or service.”

• Importance of television is to communicate and to spread information, ideas, skills and attitude has been affirmed by researchers.

• BBC’s director has said, “Next to home and school, I believe television to have a more profound influence on human race than any other human’s medium for education.”

History of Newspapers• The history of newspaper in India at

1780, with the publication of the Bengal Gazette from Kolkata.

• In 1789, the first newspaper from Bombay (now Mumbai), the 'Bombay Herald' appeared

four news agencies in India1) Press Trust of India (PTI)

2) United News of India

(UNI)

3) Samachar Bharti

4) Hindustan Samachar