The Marketing Intermediaries

The Marketing Intermediaries

• Retailers• Wholesalers• Logistical Organizations

Major types of marketing intermediaries

• Sell goods or services directly to final consumers for personal, nonbusiness use.

Retailers

• Store retailers

Department store Specialty store

Discount store

Types of Retailers

• Non-store retailersAutomatic vending

Direct Marketing

Types of Retailers

Types of Retailers

• Corporate retailers and franchisers

Corporate chain Franchise organization

• Sell goods or services to those who buy for resale or business use.

Wholesalers

• Plan the infrastructure to meet demand, implement and control the physical flows of materials and final goods to meet customer requirements at a profit.

Logistical Organizations

Examples

Slide No. Reference

1 www.retailtimes.co.uk

2 www.springboardrecruit.co.uk, www.foodproductiondaily.com, driverlayer.com

3 www2.fiu.edu

4 www.imgarcade.com , www.10best.com , en.wikipedia.org

5 www.todayonline.com , www.bbc.co.uk

6 www.signtekimaging.com.au, munfitnessblog.com

7 www.piainc.com

8 www.slideshare.net

9 w3.siemens.co.uk

10 en.wikipedia.org, www.triplepundit.com

References