The Marketing Code Disconnect

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The Marketing Code DisconnectSummer, 2013

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By 2017 CMOs Spend More on IT than CIOs

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Marketers Are Not Prepared

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Digitization Creates Media Convergence

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Big Data Forces Relevancy

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Multiple Devices Force Experience

Based Design

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Facing Tech & Convergence Challenges

Marketing Organizations

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Change and Evolution

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Marketers Must Embrace Tech, and

Automation Software Must Evolve

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Understand & Work w/ All Disciplines

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Example: Starbucks

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Example: Tough Mudder

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Additional Issues: Content Overload

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The Ever Continuing ROI Question

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Still Lagging with Social Integration

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How People Are Using Devices

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The Contextual Rudder Remains… 

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Customers

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The Customer Experience

as Marketing

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What’s Coming Next 

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Completely Wireless

Untethered Customers

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Digital Ubiquity Creates Anytime Anywhere Expectations@geoffliving - geofflivingston.com 22

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The New Role of Location

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Voice Input Will Replace Typing on

Mobile Devices

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Google Glass Project Leading Augmented Reality@geoffliving - geofflivingston.com 25

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The Public Nature of Information

Will Be Even Faster

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On Demand Customer Service?

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How Algorithms and Big Data Apply

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R B d P l i

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Response Based on Popularity

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Scenario Building

• Big Data andautomation can allowcustom content andmessaging can be

delivered.

• Custom and liveinteraction withattendees, customers

(think # economy)

• Unprecedented level of detail can be presented

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How Tools HelpEducation

Softwre

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Questions?

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