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the marketer who went off consumption (gaurav mishra) at interesting new york
9

The Marketer Who Went Off Consumption At Interesting New York

Oct 20, 2014

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I talked about my off consumption experiment (www.offconsumption.com) at interesting New York (www.interestingnewyork.com).
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Page 1: The Marketer Who Went Off Consumption At Interesting New York

the marketer who went off consumption

(gaurav mishra)

atinteresting new york

Page 2: The Marketer Who Went Off Consumption At Interesting New York

let’s start with a story about dolls

http://www.flickr.com/photos/wererabbit/2277063568/

Page 3: The Marketer Who Went Off Consumption At Interesting New York

i was split into two halves

http://www.flickr.com/photos/grimages/2816577131/

Page 4: The Marketer Who Went Off Consumption At Interesting New York

first, i stopped buying new dolls

http://www.flickr.com/photos/christiansvaneskolding/205854954/

Page 5: The Marketer Who Went Off Consumption At Interesting New York

then, i gave away my old dolls

http://www.flickr.com/photos/pliabletrade/421407033/

Page 6: The Marketer Who Went Off Consumption At Interesting New York

why go off consumption?

hat tip to ronald inglehart and abraham maslow

things/ experiences/ relationships

survival meaning

pre-materialistic post-materialistic

Page 7: The Marketer Who Went Off Consumption At Interesting New York

why go off consumption in india?

hat tip to ronald inglehart and abraham maslow

things/ experiences/ relationships

survival meaning

pre-materialistic post-materialistic

Page 8: The Marketer Who Went Off Consumption At Interesting New York

1. multi-tasking2. fitting in/standing out3. owning4. buying5. hoarding6. conspicuous7. individuals

seven consumption trends

1. down-shifting2. being3. experiencing4. sharing/exchanging5. giving6. conscious7. groups

Page 9: The Marketer Who Went Off Consumption At Interesting New York

i'm looking for stories

if you know someone who gave up their dolls, do let me know

[email protected]

+1-202-279-1925