The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt.

The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt

www.IgniteWorldwide.com

It’s about people and not technology!

Plan and Strategize…

What does success look like at the end of the month, year… Do you have a clear statement of what you want to

accomplish? Identify your end before you start? Ex.

• I will sell 25% more – three new contracts

• I will reduce process time by 40% Define how you will make this happen?

Is your message, necessary and concise?

Building your brand! Audience…

1.8 Million People on the official US ARMY FACEBOOK PAGE!

Are You Cool Enough to Drive a Ford Fiesta?

Who are your customers? Be consistent personality is the

same online and off Share extended information –

add value Include a blogger at your

events Handed 100 Fiestas to 100

people selected from 4,000 applicants. These "agents" — share their experiences through YouTube, Flickr, Facebook and Twitter accounts Ford created for the campaign.

LISTENING….What do your customers like to hear? Makes them laugh….

TheBIGPlayers

Getting Started:

Create a Word Press site!

It’s easy, it’s inexpensive

Start your blog

Add an opt-in

Add Social Media Share

Use Photo’s / Use Video (YouTube.com)

Write 3X’s a week

Set up a business Facebook page!

Set up a professional Facebook page. It’s free.

Invite your friends, your customers, your target audience.

Post information that is RELEVANT to them! Helpful, funny, useful

Post often Share your blog on facebook

Set up a Twitter Page

- Your audience is unique so should your strategy

- Your look is consistent!- Know your audience- Use HOOTSUITE -

manages social networks by allowing you to efficiently track conversations.

DID YOU KNOW…Search and Social is key!

•Facebook surpassed the previous most popular site, Google, in terms of overall traffic for the week in the U.S. Source: Business Week

•A typical website gets most of its traffic from Google, Facebook and Twitter .•The two most important pieces of metadata are the title tag (usually looks something like this: <meta property=”title”>) and the meta description tag (usually looks something like this <meta property=”description’>.

Do… & Be consistent

1. Search your name and company’s name on Google

2. Create a WordPress site with a blog and opt-in

3. Create a professional facebook page

4. Set up a Twitter account. Then search and listen to what people are saying about your product / service

5. Feed all of this into your company website

4 things you need to do…

Source: Entrepreneur.com

Engage with followers and provide customer service. Don't miss this opportunity to listen to what they're saying to and about you, and to provide the best customer service.

Responding to customer questions and resolving issues over social media shows everyone who's following you -- and potentially anyone who is online -- that your company cares about its customers

Crowd source ideas. Asking Customer for their opinionsUse social media as a marketing research tool.

Say, for instance, you're getting ready to launch a new product. You can ask your fans and followers what they think about specific details like what types of features they want. When they see their ideas become a reality, ideally you create brand and product champions.

Keep an eye on the competition.Remember the old saying: Keep your friends close, keep your enemies closer. 

Establish yourself as an industry expert. Then let your customers know..Nobody can know what you know unless you share your knowledge. By sharing information like tips, advice and answering questions about your industry, you can position yourself as a valuable resource.

Develop a content-sharing strategy where you respond to questions daily, provide unsolicited tips and share your perspective on industry news

Thank You

Recommended Reading

Search and Social by Rob Garner

Platform – Get noticed in a noisy world – by Michael Hyatt

Visit

Facebook: Courage To Donate!Blog: www.CoffeewithWendy.comDownload our presentation www.IgniteWorldwide.comEmail:[email protected]