The MareLife News | January 2013

NASF PRE-CONFERENCE • March 6 • 2012

TheMareLifeNews

Newsletter from Marel i fe • February • 2013

SHAPE THE FUTURE!'The NASF Marine Innovation Day successfully gathers the key players to advancethe biomarine sectors globally. In 2013 we focus on "Global Aquaculture Solu-tions": The solutions needed to sustainably expand global aquaculture manyfold.

You are invited to Bergen to listen to knowledgeable speakers setting the agenda, experi-ence new and smart solutions and to share your own skills and solutions to help us move inthe right direction in expanding Global Aquaculture! Learn about brill iant ideas and meet glob-al key players in this industry. You will have plenty of opportunity to do business, promoteyourself or just mingle!

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OUR NEWMARINEVISIONSThinkTanks&Vision

Paper, RadissonBluRoyal,Bergen, March5th

STUDENTSPECIAL!Co-organizer TanjaHoel (picture),Fiskeriforum Vest,invites students tothe Marine Innova-tion Day.

KarlA

lmås

Left: Hanne Benjaminsen,Innovation Award Winner 2012,

Photo: Gorm K. Gaare

NASF MARINE INNOVATION DAY •March 5 • 20132

SHAPE THEFUTURE

PreparingtheVisionPaperA Vision Paper for “Global Aquaculture Solutions” with workcommencing well ahead of the conference. This is a respons-ibility of an international work group appointed and lead byR&D Director Kjell Maroni of The Norwegian Seafood Re-search Fund.Based on a mandate formed in interaction with the InnovationDay Chair, Karl Almås, CEO SINTEF Fishery & Aquaculture, thegroup wil l develop a vision paper on which major solutions areneeded to expand global aquaculture substantial ly. Ahead of theconference, Dr. Maroni wi l l request a one-page memo from each ofthe chairs of the Think Tanks on how they see their main needs intheir individual fields. The vision paper group wil l present a briefsynthesis of major important recommended measures (shortl ist)during the Innovation Day, also including inputs from the ThinkTank workshop. The vision paper wil l be completed after the con-ference and made avai lable through targeted distribution to de-cision makers and for mass distribution

The “landscape” of challenges and opportunities. Highly regardedplayers in the sector share their visions and recommendations onhow and where to move to develop “blue food” for the world andthus set the agenda for the day.

SPECIAL PRICEMembersandstudentsdiscount!Members of MareLife and all their employees enjoy 25% feediscount on Marine Innovation Day. Students of MareLifemembers pay NOK 500,-, non-member students get accessfor NOK 1000,-(normal student fee 1000) which means 85% off from regular delegate fee.If you are not a member, you can register by contacting ErikLopez Fedde, MareLife, email:

[email protected]'s a great chance to increase the knowledge about the future of

one of Norway’s biggest industries, and broaden the view ofaquaculture and find out how the world’s biggest seafood companiesand the smartest and most innovative solution provider companies,startups and R&D organizations have found solutions to the chal-lenges the industry faces.

- Just don’t forget your semester card and student ID. Don’t missout on this opportunity!, says Tanja Hoel, Fiskeriforum Vest.

THINK TANKSInteractingwiththevisionpaperSEVEN categories of Think Tanks will be run parallel andchaired by appointed persons in accordance with the belowprogram schedule.The Think Tank Session wil l interact with the vision paper commit-tee as described above and the chairs of the Think Tanks wil l dothe plenary summing up reports, again with focus on short l istsolutions.

The general topics are carefully selected to cover in the best pos-sible way all tracks of solutions to be pursued to advance globalaquaculture in the most cost efficient and sustainable way. The fivecategories will be reflected all through the Marine Innovation Dayactivities: in Think Tanks, in The Vision Paper, in the delegate group-ing for one2one-meetings and also for grouping the innovative cases.

FIND YOUR MATCH!Match making or one2one-meetings. In advance of the confer-ence, the delegates wil l be grouped and matched with personsand players in accordance with their profi le and preferences. Theywil l be asked to select categories in accordance with the sevenThink Tanks. They wil l thus have the opportunity to select discus-sion partners prior to of conference and to have focused meetingsduring lunch, breaks and focused dialogue during the Think Tanksession.

CASES FORMULAThe Innovative Cases of Solutions. This is a wel l proven successformula. Cases are submitted onl ine wel l ahead of the conferencein accordance with a standard form. They wil l be made avai lable onthe website before and after the conference, and during the con-ference on rol l-ups, and to compete for being oral ly presented, orbeing selected for the innovation awards.

AWARDSubmission is open to anyone, regardless of registration to the

Marine Innovation Day. Cases will be published on the website in ad-vance of the conference, a selected group presented orally, and finallyawards will be presented during the conference dinner March 6.

SIGN UP!For further details,

signing up and innovativecase submission,follow this link:

http://marelife.org

Fol low on Twitter: @marel ifeTwitter tag: #marineinnovation

For more information, contactProf. Øystein Lie, Marel ife

E-mai l :[email protected]

Phone: +47 917 48 240

Photo: Gorm K. Gaare

Øystein Lie

NASF MARINE INNOVATION DAY •March 5 • 2013 3

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Programme: Tuesday, March5th. KARL ALMÅS, CEO SINTEF Fishery & Aquaculture: Conference Chair. JOSTEIN REFSNES, Chairman Nordlaks: Moderator. KJELL MARONI , R&D Director FHF: Chair, Vision Paper Group

Welcome&OpeningAddress0900-0905. ØYSTEIN LIE , MareLife Excecutive Manager and. TANJA HOEL, Executive Manager of Fiskeriforum Vest: Welcome toNASF Marine Innovation Day.0905-0920 . CHRISTINA ABILDGAARD , Director Bio Resources andEnvironments, The Research Counci l of Norway: Opening Address

KeynoteSpeeches0920-0950. GEORGE CHAMBERLAIN , President Global AquacultureAl l iance GAA: Major solutions needed to sustainably expand globalaquaculture with particular reference to tropical regions.0950-1015 . LARA BARAZI-YEROULANOS, CEO Kefalonia Fisheries:Temperate water aquaculture.1015-1040 . ODD MAGNE RØDSETH , CEO Aqua Gen: Cold wateraquaculture.1040-1100 Q&A and Think Tank Guidance1100-1130 Coffee break & mingl ing

ThinkTanks1130-1230 - A well prepared and managed workshop session aim-ing at landing on a solution short list of issues critical to sustain-able expansion of aquaculture.

• “Race for space to feed the world”: Space/land/water/carbon foot-print/best practice/standards: a robust knowledge and legislation basedapproach to decide where to farm and to address critical environmentalissues. (Chair:. OLAI EINEN , NOFIMA)

• Science and technology solutions throughout the value chain: nutri-tion and feeding, genomics, breeding, vaccines.(Chair:. KARL TORE MÆLAND , EWOS Group)

• Brains, money and dialogue: Recruitment, smart capital and clusterdevelopment to encrease marine innovation.(Chair: . MARIUS NORDKVELDE , (BI , Norwegian Business School)

• Engineering and gear solutions for new generations of aquacultureand processing. (Chair: . KARL ALMÅS, SINTEF Fishery & Aquaculture)

• Human health and seafood: Health effect from seafood consump-tion. (Chairs:. INGVILD EIDE GRAFF and . ØYVIND LIE , NIFES)

• Sustainable exploitation of existing resources and pursuing newones for feed raw material and ingredients: Eco fishery, byproducts, kri l l ,calanus, micro and macro algae. (Chair: . GEIR HUSE , IMR)

• Market innovation: Novel branding and business strategies.(Chair: . HANNE BENJAMINSEN, Cape Fish)

1230-1400 LUNCH &MINGLING

InnovativeCases&Summingup1415-1545 Reports and talks from Think Tank leaders, Vision Papegroup leader, general discussion and summing up.1545-1645 Innovative cases in al l fields and al l parts of the value chain(8 cases x 7,5 min pitches)

1400-1415 . .DORIS DESOTO, FAO Fisheries & Agriculture Department.Advancing the aquaculture agenda - zoning and site selection with anecosystem approach.

NASF MARINE INNOVATION DAY •March 5 • 20134

A GLOBALCHALLENGE

Howexpandglobalaquaculturemanyfold, sustainably?

The marine nation Norway is challenging the world with thequestion on how to expand global aquaculture manyfold,sustainably. According to MareLife CEO Øystein Lie andSenior Advisor Jon Aulie this will be the main question wheninternatinoal leaders in marine innovation meet at NASFMarine Innovation Day in Bergen, March 5th, as part of thethree day seafood congress North Atlantic Seafood Forum(NASF

- This is one of mankind's main themes: How to supply enoughfood in l ine with population growth and how to expand globalaquaculture in a sustainable manner as an important response tothis chal lenge, says professor Øystein Lie.

- We do not only pose the big questions, we also proposessustainable solutions to grow food in the marine sector.

Aulie and Lie forms together with MareLife chairman Carl SeipHanevold and Project Manager Erik Fedde Lopez, the managmentteam of the growing network of innovative marine companies andinstitutions, MareLife, headquartered at Oslo Science Park.

- We don't neccessary need more public reports to conclude thatthe marine sectors is the main industry of the future, and that theworld needs new solutions to build the “blue” food production in asize and format that can contribute significantly to the total foodsupply, says professor Lie.

He and Mr. Aulie state that the sector is only at the starting linewith marine sector's food contribution to a mere 2 percent of thetotal, global food production.

- Now we need solutions so the aquatic and marine foodproduction can relieve som of the pressure which rests on theaqricultural food supply, says Jon Aulie.

The Norwegian Seafood Research Fund

Lie and Aulie say the NASF Marine Innovation Day points to suchssolutions. Through a variety of activites the delegates are challengedacross sectors and disciplines, mobilizing a set of qualified inputtogether with exposure to a variety of innovative cases.

The Marine Innovation Day includes lectures where the bestplayers in global aquaculture will set the agenda, followed byworkshops ("Think Tanks") in specialized fields such as requierementsfor farming space, science and technology (genetics / breeding,vaccinations / disease control, nutrition / feed), engineering andequipment solutions for next generation aquaculture and processing,human health, market innovation and not least how to utilize existingmaterials (traditional fishing) and new materials (eco fisheries,growing algae, new agricultural commodities etc). The innovationday will produce a vision paper, Global Aquaculture Solutions,prepared partly in advance of the conference and partly based oninput during the conference.

Innovative cases will be presented, as well as an InnovationAward ceremony.

NASF Marine Innovation Day is organized by Mare Life inpartnership with FHF, Fisheries Forum Vest, Storby Marin, NASF,EATIP, Global Aquaculture Alliance (GAA) and Biomarine BusinessConvention.

Do not miss the world's leading forum for marine innovation inBergen 5th March 2013 in Bergen.

Link to NASF Marine Innovation Day:http: www.marelife.org

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The MareLife Team, from left: Erik Lopez Fedde, Carl Seip Hanevold, Jon Aulie, Øystein Lie. Photo: Gorm K. Gaare