Yuliya Tikhokhod Project Manager, Yandex, Russia The Main Trends in the Use and Development of Semantic Markup
Jan 15, 2015
Yuliya TikhokhodProject Manager, Yandex, Russia
The Main Trends in the Use and Development of Semantic Markup
• Why does Yandex need semantic markup?
• Basic facts about semantic markup
• Markup development (schema.org example)
Agenda
If you're so smart, why do you need someone to help?
Why does Yandex need semantic markup?
4
5
Yandex
6
Data Mining
7
Data from webmasters
Since late 2009, we have been using structured data from webmasters
9
Collecting data
Affiliate program
Forms
XML
Other file
Semantic markup
• Why does Yandex need semantic markup?
• Basic facts about semantic markup
• Markup development (schema.org example)
Agenda
• Syntax and Vocabulary
• Usage
• Statistics
Semantic Markup
12
13
14
Yand
ex b
egan
usin
g se
man
tic
mar
kup
Enha
nced
Sni
ppet
sSe
rvice
s
Open
Gra
ph
Impr
oved
sear
ch a
lgor
ithm
s
Firs
t com
mit
to sc
hem
a.or
g
Actio
ns, J
SON-
LD
Yand
ex Is
land
s
Micr
odat
a
2009 2010
Sche
ma.
org
2011 2013
RDFa
2008
Micr
ofor
mat
s
2005
15
24% of documents in the internet contain some semantic markup
16
Statistics for September 2013
17
Usage
• Why does Yandex need semantic markup?
• Basic facts about semantic markup
• Markup development (schema.org example)
Agenda
19
Latest updates
22
Actions
23
GoodRelations
24
LRMI
25
Health and Medical vocabulary
26
New syntax for schema.org – JSON-LD
Future work
28
Potential actions
29
Civic services
30
Reservations
31
Event schema update
32
Accessibility
33
Other schemas
34
• http://schema.org/
• http://blog.schema.org/
• http://www.w3.org/wiki/WebSchemas
• [email protected] • http://help.yandex.com/webmaster/?id=1127824
• http://webmaster.yandex.ru/microtest.xml
Useful links