The magic of apps: 5 ways going mobile will move your business

THE MAGIC OF APPS: 5 WAYS GOING MOBILE WILL MOVE YOUR BUSINESS

80% OF INTERNET USERS OWN A SMARTPHONE AND THE USE OF SMART TV, WATCHES, WRISTBANDS & OTHER THINGS “SMART” HAS BEEN STEADILY INCREASING.

ARE YOU SURE YOU ARE READY FOR THIS?

CUSTOMERS EXPECT MOBILE AND AGILE SERVICES - ANSWER THEIR NEEDS01

THE MAGIC OF APPS01

Evolution (and Google) force businesses to have mobile-responsive websites.

Research shows that time spent on media through mobile apps is 89% vs. 11% spent through the mobile web.

So what do you need to do to be a step ahead of the competition and even more customer-friendly? You clearly need an app. Faster access, more options and only a click away!

COMPETITION IS HARSH - USE MOBILE TECHNOLOGY AS A SALES / MARKETING TOOL

02

THE MAGIC OF APPS02

Many modern brands are already using push notifications as a sales and marketing tool (MAcy’s, CVS, Groupon, to name just a few).

If used wisely, push messages retain users, increase app launches

(3 times more on average) and remind clients of your existence.

Offer personalized, relevant content and your customer engagement both online and in-store will grow!

GIVE MORE, BE MORE - PRESENT EXTRA CONTENT AND IDEAS03

THE MAGIC OF APPS03

Why not follow in the footsteps

of many physical retailers who

have allowed their customers

to access the benefits of

shopping online - like product

reviews, coupons or extra

information - while shopping in

a physical store?

Or be like Skyscanner, the

global search engine for

flights that first launched

an app with over 35 million

downloads before creating

Skyscanner Cars to find car

hire deals around the world?

GET PAID FASTER AND EARN MORE - USE M-COMMERCE 04

THE MAGIC OF APPS04

According to Goldman Sachs, in

2018, mobile commerce will take

over half of all e-commerce sales.

And it allows for the use of

contactless payments, credit or

debit cards, transfers, value cards,

micropayments and more.

GIVE FUN - INVEST IN GAMES, ENTERTAINMENT AND SOCIAL05

THE MAGIC OF APPS05

Colgate, KFC, Universal Studios - all of these use branded mobile games to draw traffic, increase user engagement, provide more conversions and better ROI, analytics and reporting, as well as for simple, sheer fun.

If that isn’t enough, Digi-Capital, a global research firm, has found that games drove three quarters of of all mobile app business last year.

Enter the game!

CHECK IT OUT, AND BE INSPIRED! 06

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