The Long and the Short of It

Hemlines. Javascript. Haircuts. Search queries. Attention spans: It seems they’re all trending toward short. At a time where every character is one more toward 140, and every pixel counts, are we just designing and writing for what can be digested at a glance? Do longer or more in-depth experiences still have the ability to connect with audiences, or is short more meaningful? Panelists who artfully practice both sides of the form will briefly examine methods, design strategies, and contentions around practicing the long and the short of it.