WHAT WAS HAPPENING ON SOCIAL MEDIA DURING MARCH MADNESS? WHICH TEAMS, PLAYERS, AND COACHES HAD THE HIGHEST SOCIAL SCORES? USING GEOFEEDIA, WE MONITORED GAME LOCATIONS AND SOCIAL MEDIA CONTENT TO FIND OUT! WORD ON THE STREET DURING MARCH MADNESS TOPICS OF CONVERSATION THOUGHOUT THE MADNESS LOCATION IS CRITICAL WHEN KEYWORDS AND HASHTAGS ARE MISSING. 60% OF POSTS DID NOT CONTAIN THE WORDS WISCONSIN, DUKE, BADGERS, BLUE DEVILS, OR #FINALFOUR 3% OF POSTS CONTAINED NO WORDS (ONLY PHOTOS OR VIDEOS). SOCIAL PLAYER MVP FRANK KAMINSKY SOCIAL COACH MVP “COACH K” SOCIAL ACTIVITY IN STADIUM DURING CHAMPIONSHIP GAME DUKE UNIVERSITY VS. UNIVERSITY OF WISCONSIN SOCIAL ACTIVITY ON CAMPUS DURING FINAL FOUR SOCIAL ACTIVITY IN STADIUM DURING FINAL FOUR LEARN MORE ABOUT OUR LOCATION-BASED SOCIAL MEDIA PLATFORM AT GEOFEEDIA.COM BROUGHT TO YOU BY: SOCIAL ACTIVITY ON CAMPUS DURING CHAMPIONSHIP GAME NCAA, March Madness, Final Four, Elite Eight and NCAA Sweet 16 are trademarks of the National Collegiate Athletic Association. 65% 35% 32% 68% 50% 50% 52% 48% MICHIGAN STATE VS. LOUISVILLE EAST REGIONAL - CARRIER DOME DUKE VS. GONZAGA SOUTH REGIONAL - NRG STADIUM WISCONSIN VS. ARIZONA WEST REGIONAL - STAPLES CENTER KENTUCKY VS. NOTRE DAME MIDWEST REGIONAL - QUICKEN LOANS ARENA CARDINALS BADGERS SPARTANS WILDCATS BLUE DEVILS WILDCATS BULLDOGS IRISH NOTRE DAME VS. WICHITA STATE QUICKEN LOANS ARENA 71% KENTUCKY VS. WEST VIRGINIA QUICKEN LOANS ARENA 55% 45% NORTH CAROLINA VS. WISCONSIN STAPLES CENTER 56% 44% ARIZONA VS. XAVIER STAPLES CENTER 70% 30% MASCOT GONZAGA VS. UCLA NRG STADIUM 50% 50% BULLDOGS BRUINS DUKE VS. UTAH NRG STADIUM 67% 33% BLUE DEVILS UTES LOUISVILLE VS. NC STATE CARRIER DOME 44% 56% WOLFPACK CARDINALS MICHIGAN STATE VS. OKLAHOMA CARRIER DOME 61% 39% SPARTANS SOONERS IRISH SHOCKERS WILDCATS MOUNTAINEERS TARHEELS BADGERS WILDCATS MASCOT MUSKETEERS 29% SEE WHICH TEAM WON THE SHARE OF VOICE ON SOCIAL MEDIA AT THE GAME SEE WHICH TEAM WON THE SHARE OF VOICE ON SOCIAL MEDIA AT THE GAME 44% WILDCATS 56% BADGERS WISCONSIN VS. KENTUCKY 53% SPARTANS 47% BLUE DEVILS DUKE VS. MICHIGAN STATE FINAL FOUR DUKE GAME #FINALFOUR WISCONSIN INDIANAPOLIS CHAMPIONSHIP INDY NCAA BADGERS LUCAS SOCIAL MEDIA TRAFFIC IN DURING THE CHAMPIONSHIP GAME SOCIAL PLAYER MVP FRANK KAMINSKY SOCIAL COACH MVP “COACH K” SEE WHICH TEAM WON THE SHARE OF VOICE ON SOCIAL MEDIA AT THE GAME 58% WILDCATS 42% BADGERS WISCONSIN VS. KENTUCKY 55% SPARTANS 45% BLUE DEVILS DUKE VS. MICHIGAN STATE 47% BLUE DEVILS 56% BADGERS DUKE UNIVERSITY VS. UNIVERSITY OF WISCONSIN 79% BLUE DEVILS 21% BADGERS