the local hospitality and retail sectors. BUILDInginfo.hktdc.com/annualreport2006/englishpdf/buildingcritical.pdf · Environmentally friendly products were among the attractions at

16 1716 17

BUILDIngcritical mass on Hong Kong’s

TDC makes it easier for Hong Kong

companies to find global business orders

without leaving home. Through physical

and online marketplaces, we deliver

overseas and mainland buyers in ever

greater numbers to local SMEs. Our

trade fairs also generate huge demand

for Hong Kong’s business services, plus

the local hospitality and retail sectors.

sourcing platform

18 1918 19

With external competition intensifying, Hong Kong must work

hard to increase its lead as Asia’s sourcing hub and trade fair

capital. Three more TDC fairs – for gifts, fashion and jewellery

– moved up in world rankings. Seven are now in the world’s top

three for their industries. We also continued to build critical

mass on our online sourcing platform, which handled more

than eight million trade enquiries.

Trade fairsTDC’s 19 trade fairs set new records in 2005/06. They are

exceptionally international. More than half the buyers and

nearly half the exhibitors are from outside Hong Kong. Despite

space constraints at the CEC, we continued to raise the bar

for service at our fairs, setting new standards for the industry

as a whole. We enhanced value-adding features, such as

product and market trend surveys, in addition to offering buyers

downtown convenience and much-appreciated hospitality.

Focus on creative industries The first Innovation & Design Expo, held concurrently with

World SME Expo, instantly became a global marketplace

for ideas, technology, branding and design. Hong Kong

Entertainment Expo was an even bigger success in its second

year, with outstanding results at TDC’s 10th FILMART, the

business platform for Hong Kong’s entertainment industry.

Both versions of Hong Kong Fashion Week, in January and July,

continued to showcase local designer talent to international

buyers and fashion media.

New fairs for new industries It was a pivotal year for developing the six new trade fairs

TDC will launch next year, in partnership with the private

sector, to serve a wider range of Hong Kong industries with

export potential. They include auto parts, printing/packaging,

furniture, building materials and environmental equipment.

TDC’s public fairs – the Hong Kong Book Fair and the Hong

Kong Food Fair – meant serious business for exhibitors and

family fun for visitors. Together, they pulled in more than

940,000 people from across Hong Kong plus a significant

number of visitors from Guangdong, where we stepped up

marketing. These events are becoming increasingly important

as brand-building platforms for Hong Kong companies

targeting mainland consumers.

Online sourcingTDC’s efforts to bring buyers and suppliers together online

were stepped up with our enhanced Sourcing Guide. Hosted

on tdctrade.com, this customer-focused platform features

express enquiry services and online exhibitions for buyers

unable to visit our trade fairs physically. It draws on a database

of more than 100,000 suppliers in Hong Kong and the Greater

China region, and over 600,000 registered buyers around the

world.

Product magazines TDC’s 14 product-specific magazines continued to fulfil

a need of thousands of overseas buyers to access quality

product sourcing information in print. Special effort was

made to expand circulation to buyers in emerging markets.

We also produced foreign-language supplements (see pages

43 and 51).

Design showcaseThe TDC Design Gallery, strategically located in the CEC

concourse close to hotels and major trade fairs, received a

facelift. It is brighter, busier and trendier than ever, reinforcing

Hong Kong’s position as a source of innovative, branded

products with original design.

• 22,663exhibitors(up9%)and483,123buyers(up4%)atTDC’smerchandisetradefairs• 45%ofexhibitorsand51%ofbuyersfromoutsideHongKong• 6newtradefairsreadyforlaunchin2006/07,allwithprivate-sectorpartners• 2millioncopiesofTDC’s14HongKongproductmagazinescirculatedtooverseasbuyers• 17,500productsdisplayedintheTDCDesignGallery,whichattractedatotalof240,000visitorsand

2,700sourcingenquiriesfromtradebuyers

Fastfactsandhighlights

The Hong Kong Toys & Games Fair is the world’s second largest. Pictured at the opening are Secretary for Economic Development and Labour Stephen Ip (centre) and Council Member Jeffrey Lam (right), accompanied by Executive Director Fred Lam.

Environmentally friendly products were among the attractions at this year’s Hong Kong Houseware Fair.

The autumn version of the Hong Kong Electronics Fair is the largest of its kind in Asia. Held concurrently is electronicAsia.

TDC’s trade fairs are exceptionally international. Pictured are overseas participants at the Hong Kong Gifts & Premium Fair.

20 2120 21

No. of trade buyers

No. of exhibitors

TDC trade fair rankings(By no. of exhibitors)

HongKongWatch&ClockFair 1st 1st

HongKongElectronicsFair,AutumnEdition 1st 2nd

HongKongToys&GamesFair 1st 2nd

HongKongInt’lLightingFair 1st 2nd

HongKongGifts&PremiumFair 1st 2nd

HongKongFashionWeekforFall/Winter 1st 2nd

HongKongHousewareFair 1st 5th

HongKongInt’lJewelleryShow 2nd 3rd

HongKongOpticalFair 3rd 6th

Asia World

500,000

450,000

400,000

350,000

300,000

250,000

200,000

150,000

100,000

50,000

0 00/01 01/02 02/03 03/04 04/05 05/06

+21.1%

+11.1%

+3.9%

+44.6%

+ 110%over 5 years

Trade buyers(TDC merchandise trade fairs)

25,000

20,000

15,000

10,000

5,000

0 00/01 01/02 02/03 03/04 04/05 05/06

+14.3%

+6.4%

+2.4%

+39.5%

Exhibitors(TDC merchandise trade fairs)

+ 89%over 5 years

+4.3%

+9.3%

World-ranking fairsThe number of buyers and exhibitors

at TDC trade fairs has roughly

doubled over a five-year period.

Despite space constraints at the

venue, TDC’s mega fairs continue to

grow and move up the world league

table (see charts opposite).

1. Helping to unwrap Asia’s largest gifts fair on its 20th anniversary is Secretary for the Environment, Transport and Works Sarah Liao (far right). Accompanying her are (left to right) Chairman of the Hong Kong Exporters’ Association Cliff Sun, Chairman of the Fair Organising Committee Jeffrey Lam and Executive Director Fred Lam.

2. Picking up tips on power dressing is Chief Secretary Rafael Hui, with former Garment Advisory Committee Chairman S. K. Chan. Mr. Hui was guest of honour at Hong Kong Fashion Week Fall/Winter. Also pictured are Council Member Andrew Leung (second from right) and Executive Director Fred Lam.

3. Models parade the best of the best at the Hong Kong International Jewellery Show during a gala night for buyers and exhibitors.

4. Three of our mega fairs – for gifts, fashion and jewellery – moved up in the global rankings of their kind, while overall numbers of both buyers and exhibitors continued to post steady increases. Seven TDC fairs are the largest of their kind in Asia.

2

3

1

4

22 2322 23

2

3

1

5

4

A comprehensive portfolio TDC organises trade fairs for a wide

range of Hong Kong industries and

sectors. These events set standards

for on-site service and value-adding

features such as market trend surveys.

1. The Hong Kong Licensing Show ran concurrently with the Summer Sourcing Show. Enjoying the life-size exhibits are Legislative Council President and guest of honour Rita Fan, Chairman of the Fair Organising Committee Jeffrey Lam (right) and Executive Director Fred Lam.

2. Traditional Chinese Medicine is among the niche industries TDC promotes and encourages. TDC’s International Conference & Exhibition of the Modernisation of Chinese Medicine & Health Products (ICMCM) was held for a third year. Pictured are Permanent Secretary for Health, Welfare and Food Carrie Yau (second from right) and Deputy Executive Director Alan Wong (right) with exhibitors at the fair.

3. The Hong Kong Optical Fair is Asia’s third largest and growing. Pictured is Deputy Executive Director Alan Wong, with General Manager Magrabi Optical Co Ltd. Magdy Mady (right), visiting from Saudi Arabia.

4. Time never runs out for glamorous models displaying beautiful timepieces at the Hong Kong Watch & Clock Fair, now the largest of its kind in the world.

5. The Hong Kong International Lighting Fair was held concurrently with the Hong Kong International Hardware and Home Improvement Fair. Admiring a crystal chandelier are (from left to right) Executive Councillor Bernard C. Chan, Executive Director Fred Lam and Assistant Executive Director Benjamin Chau.

24 2524 25

2

3

1

5

6

4

Serving creative industriesTDC provides marketing platforms

for Hong Kong’s creative industries.

These events help to raise Hong

Kong’s international profile as a

cosmopolitan city that sets trends in

film, fashion and design.

1. Outdoor advertising helped to generate excitement around the second Hong Kong Entertainment Expo. The month-long event brought together eight leading fixtures in Hong Kong’s entertainment calendar, jointly presented by TDC and other organisers.

2. Chief Executive Donald Tsang (second left), Chairman Peter Woo (second right), Entertainment Ambassador Tony Leung (left) and celebrated film director Wong Kar Wai (right) launch Entertainment Expo 2006.

3. TDC’s FILMART, the anchor business event of Entertainment Expo, celebrated its 10th anniversary.

4. Hong Kong stars came out in force for Entertainment Expo’s gala night. In addition to Entertainment Ambassador Tony Leung, special support was given by Jackie Chan, Maggie Cheung, Tony Leung Kar Fai and Jacky Cheung.

5. Fresh creative energy continues to make the Hong Kong Young Fashion Designers’ Contest one of the most exciting features of Hong Kong Fashion Week Fall/Winter.

6. The inaugural Innovation & Design Expo quickly established itself as the international platform where ideas and designs come to market in Asia. Pictured are Princess Birgitta of Sweden and Chairman of the Hong Kong Design Centre Victor Lo officiating at the Scandinavian Design Day opening.

26 2726 27

Advertisers

Onlineenquiries

Registered

buyers

+5%

+8%

Extension of customer reach via sourcing.tdctrade.com (Compared to 2004/05)

+28%

10% 20% 30%2

3

1

5

4

Multiple platformsWe expanded Hong Kong’s online

sourcing platform with an enhanced

version of our e-sourcing guide.

TDC’s public fairs also continued to

grow, raising community awareness

of the importance of trade and

industry to Hong Kong. Another

effective showcase for innovative

Hong Kong products is TDC’s Design

Gallery in the CEC’s main concourse.

1. The Hong Kong Book Fair has become a community event and cultural festival during the summer holidays.

2. Successful efforts were made to attract even more visitors from Guangdong to this year’s Hong Kong Food Expo.

3. The Design Gallery underwent a renovation, lending it a clean new look that brought in even greater numbers of visitors, especially during trade fairs.

4. Introducing TDC’s enhanced online sourcing guide is Head of Publications & E-commerce Clare Wong.

5. Our improved sourcing platform has greatly extended Hong Kong’s reach to international buyers.

6. TDC’s online sourcing platform leverages interest generated by our 14 printed product magazines, which are distributed to targeted buyers around the world.

6