The Living, Speaking Hand: Typography in Language Arts

The Living,

Speaking Hand:Typography,Design,And Visual PoetryIn the Language ArtsClassroom

IVLA2009.chicagoscott schwister

Guiding Questions

How does typography modify meaning in texts?

How are texts---and typography---evolving in response to changing technology?

What does it mean for teaching and learning?

PROLOGUE

A Brief History of Typography

Typography

is to literature as musical performance is to composition:

an endless act of interpretation,

full of endless opportunity for

insight or

obtuseness.

Typography in Motion

Chapter One: fonts

Are you my type?

Letters are microscopic works of art as well as useful symbols.

They mean what they are as well as what they say.

--Bringhurst

Do fonts have

Flavors?

personalities?

feelings?

iQ font by toyota

driving = writing

design your own

font.

FontCapture

A brief interlude to

talk about teaching and

learning.

Chapter two: principles

Honoring

The Content

Invite the readers into the text.

Reveal tenor and meaning.

Clarify structure and order.

Link text with other elements.

Induce a state of energetic repose.

contrast

size

hierarchy

space

A tale of three sites

Google

The New York Times Online

Boing Boing

We’re

only

skimming

the

surface.

There’s much, much more.

CONCEPTS

about

PRINT

Marie Clay

concepts about digital texts

A new media checklist:

KINETIC TYPOGRAPHY!

Who’s On First?

Ocean’s Eleven

Another brief interlude to

talk about teaching and

learning.

Visual Poetry

& Selected

OdditiesChapter three: play

CONCRETE POETRY

…the typographical arrangement of words is as important in conveying the intended effect as the conventional elements of the poem…

A final brief interlude to

talk about teaching and

learning.

THANK YOU.

font images

tungsten: http://www.typography.com/fonts/font_overview.php?productLineID=100035megalopolis-extra: http://www.smeltery.net/fonts/megalopolis-extrafacebuster: http://www.typetrust.com/fonts/font.php?id=NzQ3tomate: http://new.myfonts.com/fonts/jazzfonts/tomate/

flickr image credits

FELICIANO TYPE FOUNDRY »Morgans Sans Poster« verso & recto (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3517197745/FDI »Iwan Reschniew« Bauhaus (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3624911181/HUBERT JOCHAM »Narziss« - Ö - (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3639362346/Roman Lowercase Letters (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/364208399/FELICIANO TYPE FOUNDRY »Morgans Sans Poster« Impact (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3686304927/4th february »Boldesqo Serif 4F« Clown (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3712177973/OTTO MAURER »Mrs. Sabo« Fried Brain (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3981477480/JUKEBOX »Eloquent« Ampersand (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3958771952/JUKEBOX »Pistilli Roman« type&color I (for 24″ widescreen displays): http://www.flickr.com/photos/typoatelier/3462622333/#2582: http://www.flickr.com/photos/mr_gonzales/2455059060/Marat: http://www.flickr.com/photos/redsil/2935406702/victor, tailor: http://www.flickr.com/photos/bright/59773262/"Home" Typography One, Milwaukee Institute of Art & Design: http://www.flickr.com/photos/miadcommunicationdesign/3081768484/"Cup" Typography One, Milwaukee Institute of Art & Design: http://www.flickr.com/photos/miadcommunicationdesign/3080929433FUSE 18: Matthew Carter: http://www.flickr.com/photos/stewf/1479856780/wood type alphabet: http://www.flickr.com/photos/lwr/2865554788/Gadgets: http://flickr.com/photos/slipstreamjc/748716731/RODRIGO FUENZALIDA »Gerd« (lowercase) Experimental Type II (for 24″ widescreen displays)http://www.flickr.com/photos/typoatelier/3550154617/

[email protected]/sschwister

IVLA2009.chicagoscott schwister

MORE INFOsschwister.wikispaces.com/typography