Generation X Traits: referred to as the “lost” generation, consumer mentality, good task managers, highly educated Millenniums, Gen Y Generation Jones Traits: anxious to please, challenges the status quo The Baby Boomers Traits: mission oriented, service oriented, will go the extra mile Traits: less brand loyal, style conscious, racially and ethnically diverse, highly educated, tech savvy Generation Z Traits: more internet savvy and expert than their gen y forerunners, tech savvy, mobile reliant consumers /logodesignguru +logodesigngurucorp @logodesignguru /company/logodesignguru References: https://www.census.gov/ http://www.pewresearch.org NOTE: THESE ARE U.S. STATS ONLY