The Limassol Branding Project

one of a kind project

Establish Limassol as one of the top destination cities in the Mediterranean

internal and external tourismconventions

businessfinancial

investment

good for Limassolgood for Cyprus

Branding is difficult.Destination branding is even more difficult.

Branding creates alignment.

IMAGINE IF EACH WHEEL HAD A DIFFERENT DRIVER ...

Everything you say.Everything you don’t say.

Everything you do.Everything you don’t do.

Everything communicates.

Brand strategy starts by discovering “what is ...”It ends by converting “what is” into “what can be ...”

Brand strategy is a journey from the past,through the present, and into the future.

Brand strategy turns dreams into reality.

5 star destination3 star service and facilities

s e y c h e l l e sa s p u r e a s i t g e t s

High rise buildings 0.0007%American fast food chains 0.00001%

Yuppies on rented Harley-Davidsons 0.002%Men in leopard skin g-strings 0.005%

5 star destination5 star service and facilities

The “Seychellesness of Seychelles”

What is the “Limassolness of Limassol?”

DNA

CONSUMER INSIGHT

VISION

DNA CONSUMERINSIGHT

VISION

This is where the brand is discovered.

Where DNA, Consumer Insight and Vision meet.

This is where the brand is discovered.

Where DNA, Consumer Insight and Vision meet.

IN DEPTH INTERVIEWS

What is the first word that comes to mind when you think about Limassol?

SEA

RELATIONSHIP BETWEENTHE PEOPLE AND

THE CITY AND THE SEA

24 kilometres

1 ki

lom

etre

A CITY OF MIXED NEIGHBOURHOODS

TouristResidentialCommercialBusinessEducational

“Limassol is like a string of pearls”

“I swim everyday, summer and winter”“I get off the highway early - just to see the sea.”

“I cycle along the beachfront to work.”“I bought this property because of the view it has of the sea.”

“The day that Limassol turned to face the sea the city smiled.And the sea smiled back.”

“The day that Limassol turned to face the sea the city smiled.And the sea smiled back.”

eureka!

OPENHORIZON

IMAGINATIONACCEPTANCEEXTROVERTENERGETICMOVEMENTDYNAMIC

OUTWARD LOOKINGMAKES YOU SMILE

IMPACTOF 1974

FRIENDLYWELCOMINGEXOKARDIAS

NO GHETTO

DIVERSE AND COSMOPOLITAN

IMPACTOF 1974

SURVIVALENTREPENEURIAL

COMMERCIAL CULTUREPRIDE AND SELF-RESPECT

YES I CAN!

WINE FESTIVALCARNIVALNIGHT LIFE

°§∂¡∆π

EXTROVERT

WORKHARD

PLAYHARD

AMBITIOUS

OPTIMISTIC

APPROVING

PROUD OF THE CITY LACK OF CIVIC PRIDE

GARBAGEILLEGAL PARKING

DRAG RACING

SEARELATIONSHIP WITH THE SEAWELCOMING / EXOKARDIAS

NO GHETTOSDIVERSE AND COSMOPOLITAN

COMMERCIALGLENTI

WORK HARD PLAY HARDAMBITIOUSOPTIMISTIC

PROUD OF THE CITYNO CIVIC PRIDE

THE LANDMARK ISSUE

THE ROLE OF SHIPPING

THE PERFECT TESTIMONIAL

THE PROJECT LOGO

sea

beach

city

the world’s first interactive branding project

SOCIAL MEDIA

JOIN THE CONVERSATIONShare todayShape tomorrow

t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of

IntroductionThe ProjectWho is involvedSponsorsPartnersAbout UsContact

JOIN THE CONVERSATIONShare todayShape tomorrow

t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of

IntroductionThe ProjectWho is involvedSponsorsPartnersAbout UsContact

http://www.limassolbranding.co.cy

See youon twitter!

Like thison facebook!

Share todayShape tomorrow

JOIN THECONVERSATION

“... and the sea smiled back”

one of a kind

Establish Limassol as one of the top destination cities in the Mediterranean

internal and external tourismconventions

businessfinancial

investment

Establish Limassol as one of the top destination cities in the Mediterranean

good for Limassolgood for Cyprus

thank you