The Life Fitness Guide to Small Group Training

Challenge your small group training programsTO EXCEED EXPECTATIONS

WE’RE FACING AN INDUSTRY SHIFTBoutique gyms are changing the fitness industry. They—along with bodyweight and functional training—are shifting their way into market majority. Traditional health clubs need to learn from boutiques and how they appeal to exercisers.

So what are boutique facilities doing differently? What can you do to replicate boutique success and create a new business within your business?

42%OF U.S. HEALTH CLUB MEMBERS HAVE ALSO ATTENDED A BOUTIQUE GYM.”IHRSA HEALTH CLUB CONSUMER REPORT

THE FITNESS PIE IS ONLY SO BIG AND ANYONE WHO TAKES A BITE OUT OF IT AFFECTS OUR PROFITABILITY.”IHRSA INDUSTRY LEADER RESEARCH. MARCH 2015

DIANE BETZ

NOVELTY Boutiques offer something new and different—attractive and upscale settings, motivating music, amazing instructors and challenging workouts. These are all elements boutiques use to differentiate their experiences from traditional health clubs.

COMPETITION & CHALLENGE Competition can bring out the best in people. Boutique workouts make exercisers perform at their peak, which creates a euphoria that exercisers carry the rest of their day.

COMMUNITY People want a social function to look forward to. Boutiques are great at eliciting camaraderie–a social dynamic that transforms workouts and keeps exercisers coming back for more—increasing revenue for you.

LEARNING Empowering exercisers with proper training and motivation builds confidence and provides positive results.

4 KEY ELEMENTS TO CREATING A BOUTIQUE EXPERIENCETo replicate the success of boutiques, you have to understand how they engage with their members and motivate them to keep coming back. Here are four key elements that need to be part of your offering.

SMALL GROUP TRAINING SYSTEMSWHAT KIND OF EXERCISER ARE YOU TRYING TO TARGET? WHAT TYPE OF ENVIRONMENT DO YOU WANT TO CREATE?

Life Fitness, Hammer Strength and Cybex combine to offer a wide range of products that allow you to build the perfect small group training solution for your exercisers.

Pair functional strength training with HIIT cardio products and accessories, to create small group training programs that truly differentiate your facility.

CORE PRODUCTS

The Life Fitness SYNRGY360 System offers enough variety in its training modalities to create nearly limitless configuration and programming possibilities. SYNRGY360 small group training gives you access to inclusive intensity without being intimidating.

HIIT PRODUCTS

Hammer Strength HD Athletic Racks and Rigs and are a versatile training tool for athletes of all levels, and offer the Olympic training exercises that are growing in popularity. These products create a more exclusive and elite training environment.

LIFE FITNESS ROW GX TRAINER

LIFE FITNESS POWERMILL CLIMBER

CYBEX SPARC TRAINER HAMMER STRENGTH GROUND BASE

CORE PRODUCTS

LIFE FITNESS ROW GX TRAINER is a total-body exercise that allows you to generate a high metabolic rate. It is easily portable and can be moved in and out of training areas.

HIIT PRODUCTS

CYBEX SPARC TRAINER is biomechanically engineered to be gentle on joints, using short workout bursts to offer maximal results in minimal time.

LIFE FITNESS POWERMILL CLIMBER complements a small group training environment. Zero exerciser adjustments and a wide range of intensity options appeals to a broad user base.

HAMMER STRENGTH GROUND BASE offers total-body muscular activation through natural movements performed from a standing position.

LIFE FITNESSSYNRGY360 T

LIFE FITNESSSYNRGY360 XM

LIFE FITNESSSYNRGY360 XS

HAMMER STRENGTH HD ATHLETIC RIG

HAMMER STRENGTH HD ATHLETIC POWER RACK

CREATE A UNIQUE ENVIRONMENTFor the experience to come alive in your facility, it all comes down to environment. The environment you create needs to be immersive, distinctive, inspiring and truly different from the rest of your space.

S T. A N D R E W ’ S F A M I LY F I T N E S S P L U S

We can go above and beyond just free weights and we can do so much more with our workouts. It has really brought out potential for all of my clients. I like the one-on-one, but this way I can get them all together. They motivate themselves and work as a team. I think that brought them to new levels.”

Diane Betz ST. ANDREWS FAMILY FITNESS PLUS

A NEW BUSINESS WITHIN YOUR BUSINESSThe philosophy of how boutiques run their business is drastically different from how traditional clubs run their business. It’s not about the numbers. It’s a personal business, a connection business. See how Burn Fitness and St. Andrews Family Fitness empowered their best trainers to create a memorable and inviting community.

B U R N F I T N E S S

© 2016 Life Fitness, a division of Brunswick Corporation. All rights reserved. Brunswick, Life Fitness and Hammer Strength are registered trademarks of Brunswick Corporation. Cybex is a registered trademark of Cybex International, Inc., a subsidiary of Brunswick Corporation. HD Athletic Racks and Rigs, PowerMill, Row GX, SPARC, SYNRGY360 are trademarks of Brunswick Corporation. USC-013-16 (07.16)