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Legal Issues of Social Media
Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved. Actiance and the Actiance logo are trademarks of Actiance, Inc.
The Legal Issues of Social Media
Victor GaxiolaSubject Matter Expert: Social Mediahttp://www.linkedin.com/in/victorgaxiola@victorgaxiolahttps://about.me/victorgaxiola
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Agenda
About Actiance Convergence Risks of Using Social Media Key Legal Issues & Statutes Regulation and eDiscovery Cautionary Tales Socialite Features
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Enable the New Internet– 5,000+ Web 2.0 apps, Unified
Communications, Social Networks
Global operations – USA, EMEA, India, Asia/Pacific
Market Leader– 9 of the top 10 US banks
– Top 5 Canadian banks
• 3 of the top 5 energy companies
Broadest Partner Ecosystem– Technology alliances
About Actiance
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Social media is exploding
Source: “The Growth of Social Media: An Infographic,” Search Engine Journal, August 30, 2011
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Trending…
GARTNER PRESS RELEASE, FEBRUARY 2, 2010
“By 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.”
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So who’s using Social Media? And Why?
Sales & Marketing• Promotions
• Advertising
• Branding
HR• Background Checks
• Recruiting
Scientists & Researches• Information exchange
• Collaboration
IT• Investigation of
security breaches
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Risks of Using Social Media and Web 2.0
INCOMING THREATSDATA LEAKAGECOMPLIANCE AND
eDISCOVERY USER BEHAVIOR
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Key Legal Issues of Social Media
Privacy
Content OwnershipIntellectual Property Infringement
Unauthorized Activities• Harassment
• Discrimination
• Unfair competition
• Defamation
• Confidential info
Regulatory Compliance
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Key Statutes for Operators and Users of Social Media Sites
Stored Communications ActSection 512(c) of the DMCA
Section 230 of the Communications Decency Act
No statutory immunities for users
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Industry-Specific Legislation and Regulatory Bodies
GOVERNMENTFINANCIAL
FINRA
SEC
GLBA
PCI DSS
ENERGY
FERC
NERC
CFTC
NFA
HEALTHCARE
HIPAA
FDA
State of Oregon
Florida GRS
State of North Carolina
State of Massachusetts
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Cautionary Tales
Anthony Fields
Jenny Ta
Lester v Allied Concrete(Nos. CL.08-150, CL09-223 (Va. Cir. Ct. Sept. 1, 2011)
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Enable Social Media
Introducing Socialite
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Available Controls
Feature Benefit
Activity controls Assign different access rights depending on roles and responsibilities
Application controls Ensure employee productivity and adherence to corporate policies
Moderation Prevent leakage of confidential information or inappropriate content
Logging and archiving Remain compliant with regulatory, eDiscovery, & corporate governance guidelines
Export of data Facilitates record retention requirements
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Look familiar?
Issue SolutionIdentification Decide what you need to archive
Collection Log and archive per regulatory, eDiscovery, or corporate governance guidelines
Preservation Export stored data to any email archive or WORM storage
Review Enable search by keywords, custodian, context, or network/feature
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Social Networking Application Control
Control access to individual social media sitesAllow/block applications on popular sites
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Social Networking Feature Control
Control features or areas of content posting by user or group
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Content Monitoring
Several monitoring options– Lexicons– Alerts– Outright blocking– Pre-review
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Capture of Social Networking Posts
Social networking activity and posts are capturedAll the captured events are searchable and exportable to eDiscoveryand archiving platforms
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Request a demo or [email protected] (888) 349-3223@Actiance
Further reading“Legal Issues of Social Media” whitepaper
“Social Media and Litigation: Outlining eDiscovery Issues” whitepaper
Actiance Collateral Library http://actiance.com/resources
Other Actiance webinarsSocial Media eDiscovery Issues
Interpreting FINRA 10-06 and 11-39
Next Steps