The Leader in Sales Enablement - B2B Marketing …...2 Leader in Sales Enablement 500+ Customers 600+ Employees 20 of the Fortune 100 10 of the Top 30 Global Software Companies 15

The Leader in Sales Enablement

Doug Winter

Founder, CEO

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Leader in Sales Enablement

500+ Customers600+ Employees

20 of the Fortune 100

10 of the Top 30 Global Software Companies

15 of Top 25 Asset Managers

9 of 15 Largest US Banks

Founded 2010$175m in VC backing

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Sales Enablement?

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25 YEARS AGO

The Brand Era

AWARENESS

ImpressionsKPI:

10 YEARS AGO

The Lead Gen Era

AWARENESS

CONSIDERATION

Leads

TODAY

The Enablement Era

CONSIDERATION

CONVERSION

AWARENESS

Revenue

Evolving Relationship

MARKETING & SALES

Sales & Marketing Transformation

TRANSFORMATIONAL CMOs

“We don’t want to be messaging experts, we want to drive outcomes for the business”

-Michelle Peluso, CMO of IBM

“The way you differentiate is by creating an experience and a relationship with the buyer”

-Diego Scotti, CMO of Verizon

“Marketing is no longer a cost center but a revenue generator at Mastercard”

-Raja Rajamannar, CMO of Mastercard

Marketing

opp

Target

Engage

Analyze

94% Can’t Prove

?

Create $

x?

What?

When?

Who?

Enterprise Intelligence

Recommend

78% not Relevant

$Revenue

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Today’s Buyers Require Targeted Interactions

12 Industries

16 Buyer Roles

22 Languages

53 Products

3 Business Types

x x x x

671,616=Sales interactions that need to be prepared

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The time is now

SALES ENABLEMENT

90,000

252,000

2014 Today

LinkedIn Search Results – “Sales Enablement”

3,200

7,000

2016 Today

LinkedIn Job Titles – “Sales Enablement”

LinkedIn Open Job Recs: “Sales Enablement” Titles

6,179(as many open recs today as total filled positions)

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The opportunity is significant…. $250B

SALES ENABLEMENT

If you’re not working on sales asset management,

you’re stealing selling time from your reps.

Reps in high-performing organizations spend 11% less time

searching for and managing sales content.

11% of 15m sales reps @ 150k / year = $250B / year potential savings

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www.realproblemrealword.com

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seismic.com