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Surprising Sentiments on Issues and Candidates A survey of 1,300 Latino registered voters nationwide, conducted in collaboration with with Burson Latino, the U.S. Hispanic practice of Burson-Marsteller, Research Now, New American Dimensions and the Center for Multicultural Science. REPUBLICAN CANDIDATES LATINO REGISTERED VOTERS INTEND TO SUPPORT MARCO TED DONALD DEMOCRATIC CANDIDATES LATINO REGISTERED VOTERS INTEND TO SUPPORT HILLARY 61% BUT, LET’S NOT FORGET INDEPENDENT VOTERS. Registered Latino independent voters lean heavily toward Democratic candidates , while 21 percent of this segment is still undecided. The top issues among latino voters? And what’s at the bottom? EDUCATION ABORTION GAY MARRIAGE LEGALIZATION OF MARIJUANA Latinos consistently rank economic issues as HIGHER in importance than immigration issues. About Burson-Marsteller Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations rm. It provides clients with strategic thinking and program execution across a full range of public relations, public aairs, reputation and crisis management, advertising and digital strategies. The rm’s seamless worldwide network consists of 73 oces and 85 aliate oces, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com. 21% ECONOMY 30% undecided the latino vote in 2016: 19% 19% TRUMP RUBIO CRUZ CLINTON BERNIE SANDERS 26% HILLARY CLINTON 23% UNDECIDED 21% MARCO RUBIO 8% BERNIE SANDERS 25% TED CRUZ 5% DONALD TRUMP 7% AND WHAT DO LATINOS THINK ABOUT BORDER CONTROL AND IMMIGRATION? IMMIGRATION POLICY U.S.-MEXICO BORDER WALL CONSTRUCTION JOB CREATION JOB SECURITY THE ABILITY TO RECEIVE A RAISE Democrats Independents Republicans Democrats Democrats Republicans Independents Republicans Independents 86% 73% 52% Democrats Independents 83% 68% Republicans 54% terrorism 81% 91% 77% Climate change / global warming 87% 85% 78% 79% 41% 62% Democrats Republicans Independents to Hispanic voters importance Other issues of 50% 28% 23% 50% 42% 33% SOCIAL ISSUES, SUCH AS DEMOCRAT REPUBLICAN 86% 89% Health Insurance Coverage for All The Environment social security system
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The Latino Vote In 2016

Apr 14, 2017

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Page 1: The Latino Vote In 2016

Surprising Sentiments on Issues and CandidatesA survey of 1,300 Latino registered voters nationwide, conducted in collaboration with

with Burson Latino, the U.S. Hispanic practice of Burson-Marsteller,Research Now, New American Dimensions and the Center for Multicultural Science.

REPUBLICAN CANDIDATES LATINO REGISTERED VOTERS INTEND TO SUPPORT

MARCO

TED DONALD

DEMOCRATIC CANDIDATES LATINO REGISTERED VOTERS INTEND TO SUPPORT

HILLARY

61%

BUT, LET’S NOT FORGET INDEPENDENT VOTERS.Registered Latino independent voters lean heavily toward Democratic candidates ,

while 21 percent of this segment is stil l undecided.

The top issues among latino voters?

And what’s at the bottom?

EDUCATION

ABORTION

GAY MARRIAGE

LEGALIZATION OFMARIJUANA

Latinos consistently rank economic issues as HIGHER in importance than immigration issues.

About Burson-Marsteller Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic

thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services.

For more information, please visit www.burson-marsteller.com.

21%

ECONOMY

30%

undecided

the latino vote in 2016:

19% 19%

TRUMP

RUBIO

CRUZ CLINTONBERNIE

SANDERS

26%

HILLARY CLINTON 23%

UNDECIDED 21%

MARCO RUBIO 8%

BERNIE SANDERS 25%

TED CRUZ 5%

DONALD TRUMP 7%

AND WHAT DO LATINOS THINK ABOUT BORDER CONTROL AND IMMIGRATION?

IMMIGRATION POLICY U.S.-MEXICO BORDER WALL CONSTRUCTION

JOB CREATION

JOB SECURITY

THE ABILITY TO RECEIVE A RAISE

Democrats Independents Republicans

Democrats

Democrats Republicans Independents

Republicans Independents

86% 73% 52%

Democrats

Independents

83%

68%

Republicans

54%

terrorism

81% 91% 77%

Climate change / global warming

87% 85% 78%79%

41%62%Democrats

RepublicansIndependents

to Hispanic votersimportanceOther issues of

50%

28%

23%

50%

42%

33%

SOCIAL ISSUES, SUCH AS

DEMOCRAT REPUBLICAN

86%89%

Health Insurance Coverage for All

The Environment

social security system