The largest beauty event in Eastern and Central Europe Time measuring system The largest venue - CROCUS EXPO The time is reduced to 4 days, but the efficiency.

• The largest beauty event in Eastern and Central Europe

• Time measuring system • The largest venue - CROCUS EXPO• The time is reduced to 4 days, but the

efficiency increases 4 times • Clear exhibition segmentation

depending on the beauty industry sectors

• Some 20 000 sqm dedicated to inspiring innovations

• 50% growth in number of exhibitors• Quantitative and qualitative

development of visiting audience• New zones to facilitate the work• New formats of information delivery

ExpoMediaGroup Staraya Krepost, 2007

InterCHARM 2007

ExpoMediaGroup Staraya Krepost, 2007

NEW VENUE: exhibition center CROCUS EXPO

•One of the largest and most perspective ones in Europe

•The biggest in Russia – 95 000 sqm of exhibition space

•12 exhibition halls

•Well-developed infrastructure: comfortable access, parking / a bank-office, exchange service, info bureau, medicine point / customs office / 14 conference halls, press-center,

Wi-Fi Internet / cafes and restaurants / free-of-charge parking and transport for visitors, and other facilities to suit business at the best

ExpoMediaGroup Staraya Krepost, 2007

InterCHARM 2007 for inspiring innovations and business opportunities

Perfumery & cosmetics 

Beauty salon & Institute

Spa

Nail service

Hairdressing

InterCHARMpack

Novelties Gallery Find the answer on “What’s new in the market?” in

Novelty Gallery, where you dive into the world of the latest products and lines together with brands of tomorrow from the first step, which leads you to the new era to begin soon.

 ZOOM The latest results in innovative activity in

technology, concept, packaging, form, ingredients or promotion, existing in the market not more than 2 years. Niche beauty products.

International pavilion Some 4500 sqm will shelter cosmetics

manufacturers from the globe, country and national pavilions.

ExpoMediaGroup Staraya Krepost, 2007

InterCHARM 2007: NEW CONTACTS

500 thousand people from Russia, CIS and Baltic states, Eastern and Central Europe invited as target audience;

500 thousand specialists of beauty industry (hairdressers, cosmetologists, beauty salons owners, retail players, distributors, packaging and product developers, suppliers);

500 thousand professionals database, who will receive InterCHARM Preview magazine;

ExpoMediaGroup Staraya Krepost, 2007

InterCHARM 2007: NEW POSSIBILITIES

XXI century, the age of innovations… What has changed in the way we find contacts

and build business? Everything!

• monitor the exhibition attendance on-line• present your products in Internet virtual pavilion• make appointments with your customers on-line• conduct focus groups• organize seminars, receptions, etc.• announce your program to the audience in

advance in InterCHARM Preview magazine• present new products in Novelties Gallery• use press-center services• participate in concurrent business program:

seminars and workshops, b2b meetings

ExpoMediaGroup Staraya Krepost, 2007

InterCHARM 2007: WHY EXHIBIT

• Save your time and get all you need to stay in touch with global professional beauty developments, offers, trends, and services at InterCHARM

• Increase your products exposure during the show, make the most of the marketing opportunities offered by the event

• Explore the Russian perfumery & cosmetics market with its vast array of services, trends and product innovations

• Sharpen your market intelligence • Meet relevant clients and your target

audience, find out their needs • Come to Moscow to expand your

global presence, build brand awareness

• Steal a march on the competition• Fulfill your annual business-driving

objectives in just four days!• Let your products be seen and

ordered by the best national and international trading names

>> to be continued >>

ExpoMediaGroup Staraya Krepost, 2007

InterCHARM 2007: WHY EXHIBIT

All exhibitors benefit from our special offers:

• Bilingual hostess to facilitate negotiations with national market players 

• Publication in Marketing Request Book 

• Business meetings during the event • Doing business in Russia seminar • Cosmetics In Russia magazine• Visa support, travel and

accommodation • Best communication package,

covering all the medias of the event

ExpoMediaGroup Staraya Krepost, 2007

InterCHARM 2007: WHY VISIT

• Identify new trends and emerging concepts

• Access the potential for industry novelties and tomorrow captivating product lines

• Recharge your innovation potential

• Cultivate existing contacts, gain new customers, and find out their needs

• Learn about tried and tested beauty products and latest treatment trends

• Attend informative seminars, onsite demos, shows, and more

• Explore Eastern European perfumery & cosmetics market with its vast array of services, trends and product innovations

• Make fruitful contacts and dream up the new

conceptions for tomorrow’s product lines

ExpoMediaGroup Staraya Krepost, 2007

Our mission is your success!

Innovation not for the sake of innovation

but everything new in fair organizing and

business practice at service of exhibitor and

professional visitor

Perfect

NAVIGATION SYSTEM including

the press, Internet, direct mailing,

“address hunting”.

new projects and tools to create

unbeatable event

ExpoMediaGroup Staraya Krepost, 2007

InterCHARM 2007: October 25-28, Moscow, Crocus Expo

ExpoMediaGroup Staraya Krepost

Anna Dycheva-Smirnova, Vice-President

[email protected]  

www.intercharm.net/eng

Contact us or the international team of InterCHARM in

12 countries to learn more about the event and its opportunities!