The language of fashion magazines

Language and Features of Fashion Tips in Women’s Magazines

Nerea

Heredero

Hernández

Universidad de Alcalá de Henares

14/05/2013

Magazines

Cosmopolitan

Teen Vogue

Glamour

Elle

FashionMagazines

Types of Features by Hennessy (1989):

As seen in Delin (2000):Types of Features by Hennessy (1989):

How to Fashion tips

According to Hennessy (1989) & Davis (1995) :

Main Features:o Evidentiality:

• Catwalk• Designers & Fashion

Stylists• Famous People

o Discursivity:• Rethorical Questions• Short Segments

o Point of view:• Evaluative / Appraisal

language• Selective use

Vocabulary• Experiential Values

As seen in Delin (2000):

“Inspired by the catwalk”

“Thought lace was just for sexy LBDs? ”

Field Tenor Mode Fashion Tips. Clothing. Use of

Imperatives. o Instructionso “How To’s”

Fashion Stylist & Fashion Amateur.

Towards reader:o Informal.o Intimate.o Familiar.o Personal.o Power

Towards text:o Writer interested.

Sentences Vocabulary Direct Imperatives ALT Active/Passive

voice 2nd person pronoun

Register

Written Permanent No direct

feedback. Speech

Featureso Background

Knowledgeo Dependant of

physical context (released)

o Seems to be Unplanned (ellipsis, low/high lexical density)

Create, maintain and

“enhance social bonds”

Purpose and Formulae Persuade, give advice and inform about trends. Enhance closeness with reader Is there any structure that all magazines

analysed follow?o Title.o Standfirst.o Picture.o Objecto Tip/How to combine it.o Price.o Brando Webpage

Genre

Final Comments & Observations.Difficulties and other aspects.

Conclusion

BibliographyHalliday, M. (1985). Text and Context: Registers and Genres. Personal Collection of (Mercedes Bengoechea), University of Alcalá de Henares, Madrid.

Halliday, M. (1985). Spoken and Written Language. Personal Collection of (Mercedes Bengoechea), University of Alcalá de Henares, Madrid.

Delin, J. (2000). The Language of Magazine Features. The Language of Everyday Life: An introduction. (pp. 9-122). London: SAGE Publications Ltd.

Osinovskaya, L .(2011). Discourse Analysis [PowerPoint slides]. Retrieved from http://www.slideshare.net/SmilyandSerious/discourse-analysis-6547102

Last but not least…

& Recommendations