The klood services and engine explained

The Klood Services –

Leaving Your Social Media Footprints

Contents Introduction to Klood Klood Business Model (Technology & Content combined) The Klood engine explained

The creators of Klood

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SEO Quadrant Video Case Studies of Klood

“The traditional rules of communication

are changing at a mind-boggling rate,”

as such at Klood we have set out to use

a combination of our own proprietary

technology and in-house content

services to manage the complete on-

line presence for businesses across

platforms such as Facebook, Twitter,

LinkedIn, Pinterest and Google.

Klood optimises a businesses digital

and social presence in order to

maximise reach to deliver increased

sales leads & revenues.

Klood’s service extends to incorporate

the following ...

- Facebook Page Management

- Twitter Page Management

- LinkedIn Page Management

- Blog Creation & Management

- YouTube Channel Management

- SEO development and coding

- Pinterest Page Management

- PPC Management

- Video Creation

- Website creation

The Klood engine is the sophisticated software we have developed to track the performance of

social media and digital activities. The engine schedules posts to the most effective times and

ensures all customer SLA’s are met whilst delivering effective ROI.

Brands that post one or two times per day see 20% higher interaction rates than those who post three or more times per day.

The Klood engine ensure’s optimum posting metrics are achieved to maximise engagement.

The engine uses evolving Ai (artificial intelligence) which is used

to identify what to post, when to post in order to deliver maximum reach via Social Media for the business. This in turn

leads to a greater propensity to deliver inbound sales leads to the business in question.

The Klood engine constantly monitors performance across all platforms to help determine the best social media channels

to develop new business for the account in question. The engine connects to Google Analytics to measure the impact of

the digital campaign.

Image above is of Klood engine version 2.0 - Beta release Dec 2012

The Klood Engine

“The Klood Engine helps our team to identify the most pertinent time to post and maximise reach.”

The Klood engine communicates

directly with

the worlds leading digital and social

platforms through a series of API’s -

This enables real time data feeds to

ensure the right tasks and activities

are tracked, monitored and actioned

upon.

To date the Klood engine is

integrated with:

- Facebook

- Twitter

- LinkedIn

- Google

- YouTube

- Pinterest

- WordPress

The Klood Engine has real time dashboard to monitor

and understand a organisations complete

online presence.

The Klood Engine has direct API’s into Facebook, LinkedIn, Google and Twitter

amongst other platforms to monitor real time performance and uses this data to assist

organisations in effective management of their digital & social presence.

The Klood Engine has a GEO Smart-Search* capability to identify relevant conversations to a

geographical location - This capability connects purchasers with suppliers and identifies brand sentiment.

Klood Smart Search connects to both LinkedIn and Twitter.

The Klood engine’s GEO Smart

Search logs and profiles the key

searches to determine the optimum

searches to yield brand ambassadors,

engaged customers and new sales .

The Klood Smart

Calendar uses Ai to

identify hotspots of

activity which

determines optimum

posting windows.

The calendar also

looks to identify

correlations

between Social

Media activity and

impact on website

traffic.

The next level of

development is to

close the

‘marketing loop’

and determine exact

impact on sales

revenues.

Vivion Cox

is a former Strategy and Technology

Consultant that has worked for some of

the worlds leading strategy

consultancies, financial institutions, and

technology companies.

Vivion has a track record in setting up

successful ventures including Oomri (a

technology and strategy consultancy

formerly known as iProCon Limited).

During his time at iProCon Vivion led the

extraction of Skype from eBay in

anticipation of its IPO listing. During this

time Vivion gained first hand experience

on the inner workings of successful

‘Silicon Valley’ businesses.

Vivion has an MBA from the Cranfield

School of Management, where he

received the award for Excellence as

the top ranked student on the 06/07

Executive MBA Programme.

Jon Lennox

is a co-founder of the FSG, a

company that spans across the

property services, energy and building

sectors.

Jon has a professional sales

background and as MD his sales

focus and attention to detail led to the

evolution of an SME with a consistent

annual T/O greater than £10,000,000

with consistent delivery of profit

margins above the industry norm.

Jon is truly entrepreneurial in his

approach and has a track record in

leading market initiatives in renewable

energy solutions for both commercial

and domestic markets.

Jon brings a commercial focus to

Klood ensuring the service and

solution is focused on delivering a

business return to its clients.

Kieren Beltrame

has more than twelve years in IT and

Technology management working at C-

level with some of the worlds leading

technology companies.

Kieren has demonstrated the ability to

work effectively across both the

technology and business worlds. With

a track record of delivering complex

product development and operations

programmes for leading tech industry

stars like Skype, eBay and Microsoft,

he is equally capable of working

through complex architectural design

challenges with engineers as he is

developing strategy and financial

analysis with executives.

With a Masters in Computer

Engineering and an MBA, coupled with

significant

M&A experience, Kieren brings

strategy, product development and and

scalable operations to the Klood

management team.

Klood is the invention of three businessmen with a track record of growing companies

from scratch into successful ventures ...

Note: Klood currently has 20+

members of staff

SEO – Quadrant of SEO

Due to Google’s algorithm changes in the past 18 months, SEO has become more about fresh vibrant content being

pushed to your site in

order to obtain high rankings. At Klood we classify this into quadrants of activity.

“Off Page Optimisation”

Optimisation strategies outside of your website's design such as link building with

authoritative sites with relevant content.

Off-Page SEO is very difficult to establish and

maintain, but is critical in order to achieve top rankings. Google’s recent ‘Penguin’ change has sought to eliminate ‘Link farmers’ and reward

those sites who deliver great content and has ethical

inbound links.

“Social Signals”

Google’s Algorithm changes, now see’s sites with great social interaction being rewarded with higher SEO rankings. At Klood we have seen a correlation between enhanced social

signals and improved SEO rankings.

Social signals include, Likes, tweet mentions, retweets,

shares, +1’s etc. All SEO strategies now need to consider the context of a sites Social Media

presence and the content produced to deliver a high level of engagement this creating a

referral traffic to the core site from the various social platforms.

“On Page Optimisation”

The production of search engine friendly content using the text, tags, links and other elements. It is not practical to think that the search engines will find, index and rank your site without there being any need to consider on page SEO. Good on page SEO is not about manipulating the search engines, it is simply about structuring content so that the search engines understand its relevancy. Keyword stuffing will downgrade your rankings.

“Rich Content”

Google's changes have been aimed at down-ranking websites that provide a

poor user experience. The strategic goal that Panda, Penguin, and page layout

update share is to display higher quality websites at the top of Google’s search

results.

This means developing rich content on a regular

basis through a variety of mediums e.g. blogs, video, photo’s etc.

Monthly review of SEO positioning

Effective keyword selection Applying Correct Source Data Meta names & descriptions

applied

Ethical links Key articles published to Digg, Readit,

Stumble upon etc. Ensure traffic from relevant sites is

redirected back to core site.

Bespoke blog articles p/m Targeting audiences at the right time to

ensure maximum engagement Compelling, thought provoking & relevant - Content, used to ignite

discussions, Shares, interaction and increase in

subscribers.

Video Case Studies

Find out how Klood increased sales for

Corley Cycles!

http://www.youtube.com/watch?v=-

86mbkS_Ps

Find out how Klood increased Ascendant

Recruitment Client base and increasing sales.

http://www.youtube.com/watch?v=haTI-uf7Cwo

Tour De Force - Corley Cycles Ascendant Recruitment