The NEW Killer Content Mix Prepared by: David Waterman October, 2012
The NEW Killer Content MixPrepared by: David WatermanOctober, 2012
QUESTION
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Have You Done Any of This in the Past?
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Stuffing
Keyword Counting. Density. Kitchen Sink.
Have You Done Any of This in the Past?
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Spinning
Variations. GEO. Colors.
Have You Done Any of This in the Past?
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Redundant Content Creation
One Page per Ridiculous # of Combinations.
Content Development BP (Before Panda)
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Keyword Stuffing +Spinning +Redundant Content Creation
=
Content Development BP (After Panda)
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Keyword Stuffing +Spinning +Redundant Content Creation
=
Content Development BP (After Panda)
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Keyword Stuffing +Spinning +Redundant Content Creation
=
So… how do we evolve?
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Put the Creativity Back in Content!
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Put Back On Our Marketing and Journalist Hats
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The New Killer Content Mix
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The NEW Killer Content Mix
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Evergreen +
Brand +
Industry
Evergreen Content
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• Goal: Establish topic relevance (traditional SEO / user foundation)
• Definition: The necessary content your website needs to communicate the basic information about the products/services/topics that define your business.
Brand Content
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• Goal: Establish expertise in the space.
• Definition: Content that communicates your company’s accolades & acumen. Such pieces of content include press releases, white papers & case studies.
Industry Content
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• Goal: Establish authority on the larger industry / topics.
• Definition: Content that provides insight on the larger industry your company is in. Typically this content includes POVs, Infographics & other fun, yet insightful content.
Don’t Force It!
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Don’t Force It!
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Write from the heart• Be passionate about
what you write and have an opinion
Don’t Force It!
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Write your own content• Don’t repurpose other
people’s content• Quote with purpose• Attribute• BE the author!
Don’t Force It!
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Be Creative• Educate. Entertain.
Enlighten. Inspire!• Stick your neck out!
☺☺☺☺
Embrace The Panda!
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The NEW Killer Content MixPrepared by: David WatermanOctober, 2012