The kids kindle

Why?

The importance of pre-school

Went To pre-school

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The importance of pre-school

Did not go to pre-school

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The importance of pre-school

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Went To pre-school

Did not go to pre-school

% earning

minimum wage

by late-20s

27% vs 7%

How big is the challenge?

The availability of pre-school

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Go to pre-school

The importance of pre-school

Do not go to pre-school

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The availability of pre-school

Do not go to pre-school

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Go to pre-school

Spellingout the

consequences

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Find

Culture Shift SA

On Twitter

SCHOOL-IN-A-BOX

Screen clipping taken: 25/03/2012, 06:38

Screen clipping taken: 25/03/2012, 06:38

How big is the challenge?

How big is the market?

A B C

• Aspirational & Affordable

• Brought to you

• Content

The Kids Kindle abc

The Sesame Street for the New Millenium

Why it is not SCHOOL-IN-A-BOX

• Supply driven, not demand driven

• Not appropriate

• A dumb box, no ecosystem, no way to react to demand

– And demand is not just from parents, caregivers and kids, but from NGOs, governments and CSI budgets ....

Linking supply and demand

Millions of pages of content

1000s of NGOs

Billions of rand in Corporate Social

Responsibility(+ advertising)

65% of kids aged 3-5 in South Africa are not in pre-school

Even more have no access in neighbouring countries

Linking supply and demand

Millions of pages of content

1000s of NGOs

Billions of rand in Corporate Social

Responsibility(+ advertising)

65% of kids aged 3-5 in South Africa are not in pre-school

Still more have no access in neighbouring countries

The Kids

Kindle

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Now ...

play

share

learnplay

play

play

learn

play

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playlearngive play

link

The Kids Kindle ...

a b C

a b C

ecosystem