The Kids Engaging Inspiring Explaining Attracting.

The Kids

Engaging

Inspiring

Explaining

Attracting

People don’t care How much you know,

Until they know how much you care.

The real decision makers..

Parents

New friends,

Away from home

Social structure

School

Become a movement

A group of people with a

common ideology who try

together to achieve certain general goals

How to start

a movement

How to start a movement

Movement Video

MovementBecome more

than a Shabbaton

organization.

Movement means “it’s a part of my life… I eat, sleep and breath NCSY.

Its what all my friends do….”

NCSYer is defined as on a “spiritual journey, making sacrifices on the

way”

Step 1:Make a Deposit…

You Can only take out what

you put into a relationship

Find The balance between overly

pushy and too nice

Baseball games are mostly won by

singles and not grand slams..

Step 2: Meaningful ConversationsDon’t be afraid to suggest yeshiva or seminary or summer or Shabbos to your students..

If you don’t, who will?10 minutes every week..face to face is best.

Step 3: Be Yourself, Be Real..Kids need Real people to talk toThey need role models and healthy

relationships.And they need to hear that you struggle as

much as they do..You don’t need to know all the answers..but

you do need to follow up if you don't.Ask a lot of questions, best way to control a

phone conversation.

Step 4: Always Deliver what you promise.

Using technologyNever as good as a personal

touch

Facebook- good for emails..

Email.

Text

Viral emails

Website

twitter

Social networkingNext generation

of communication

Most read and most viewed

Viral emails and videos

Designate people to do

this.

Most print media and phone calls are “passé”

with kids

Kids spend over 40 hrs., a week

online.

Making the Phone Call to the ParentSpeak to the parent who answers the

phone.

Introduce yourself,

promote a relationship.

Compliment their child.

Making the Phone Call to the kid.

Try to figure out why they say no or maybe, and lift the “purchase

barrier”

Find something that they can say yes to…

Don’t always call to make a “sale”

Techniques in Marketing and Advertising in print

Magical Formula = price and date

Send Mailings every 5-6 weeks

Professional layout and design Benefits vs. Features

Incentives:Credits Electronics

Pizza/coffee or free food

GiveawaysCashLeadership Certificate

s

Discounts on trips ???

How far should you pursue …

Discuss with Rav

Engage with the parents

in a dialogue

Never over step what the parent wants

“No more Mr. NICE GUY"

Other topics…

The value of summer programs

Strategies on how to get a kid to yeshiva or seminary

Helpful Hints…

Start early on in the year

and early on in the

relationship..

Identify all purchase barriers.

Work with parents and

friends simultaneousl

y

Advocate for kids- don’t be passive about

a NCSYers chinuch needs.

Take responsibility for finances for “your “ NCSYer.

Get finances to be your greatest

challenge.

Q

Retention:Removing the

barriers: parents and extended family

Identify successful models for

Following up i.e. Follow up 50-

playing man to man

Your home: Shabbos

experiences

Getting kids connected to

college and JLI

Post HS Judaic program

Hebrew language and understanding

skills

What do we want from kids when they graduate

from NCSY. What will carry them

into their adulthood.

How to keep a kid motivated beyond…