The Justdial WAY

THE JUSTDIAL WAY

Justdial: History

Justdial: Company Profile

The Jusdial Mission One of the leading local search engines Caters to more than 25 million unique

customers from over 240 cities Employs more than 4000 strong work

force Received more than 180.7 million search

requests in 2011.

Justdial: Services

Marketing

Their TV ad campaign featuring Mr Amitabh Bachan as the brand endorser of Justdial.com is actually a strategy to penetrate more deep in the market.

They have come up with their 8 digit national number.

6999 9999 same number through out the nation.

“Number” a lesson learnt during 1992-96 phase.

Justdial: the Ad

Justdial: Advertising highlights Position as one stop destination for all

contacts Roped in Amitabh Bachchan as Brand

Ambassador Introduced 4 TV ads on television till

date Ad spends are pegged at Rs15-20 crore Tag line of ‘kuch Bhi, kabhi bhi, kahin

bhi….and its for free!!’

Business Model

Does not charge any fees to consumers It answers to queries and offers some

discount on services and products. Justdial earns comission from the

services of company that it promotes . Also it has contract with local and

national vendors and service providers ranging from Rs.3000 to few lakhs of rupees.

It Does Earn

Accumulated net profits of more than Rs. 50crores in last 5 years.

Profits of Rs.28.6 crores March 2011 With a CAGR of net profits is impressive

76% Filed for an ipo to raise Rs.360 crores.

SWOT Analysis

Strengths

Bridges the gap between the buyers and sellers as has a large database of not only local but nationwide database.

Authenticity of database. Good quality data. Customer friendly approach. Specialised Research Team.

Weaknesses

No integration of maps with listings. Need to involve and engage users and

consequently reward them. Less awareness about extent of services

among customers.

Opportunities

IE/ Mozilla search plug-in. Pin code search. Distance from the local destination. Localisation of Indian languages. Rising penetration and literacy of internet in

India. Increase in disposable income of the great

Indian Middle Class. The advent of mobile technology gives a

whole new way to get to potential customers.

Threats

Not yet reached to rural India. Competition from Local Informeditories. Low visibility in areas with limited

internet penetration and literacy. Threat from foreign entrants like

yellowpages.com which would bring with them a large investment base.

Conculsion

Nothing is powerful than idea whose time has come.

Justdial is an emerging service with lots of potential to grow and develop into a recognized brand.

THANK YOU.