!"# %&'&(#)# *+(# ,#-./&0123 !"# %&'&(#)# *+(# ,#-./&0123 43)0#5 43)0#5 National Research Institute of Brewing, Japan Nami Goto-Yamamoto 6
Aug 14, 2015
Seminar on Key Issues in Wine Regulation San Francisco, United States18–19 September 2011 1
!"#$%&'&(#)#$*+(#$,#-./&0123$!"#$%&'&(#)#$*+(#$,#-./&0123$43)0#543)0#5
National Research Institute of Brewing, JapanNami Goto-Yamamoto
6
7218.90+1($&(8$:1().5'0+1($1;$*+(#$+($7218.90+1($&(8$:1().5'0+1($1;$*+(#$+($0"#$*12/8$&(8$%&'&(0"#$*12/8$&(8$%&'&(
0
5
10
15
20
25
30
35
40
45
50 47,745,6
35,2
20,6
12,1 12,0 11,69,9 9,8 9,2
7,0 6,7
Forecast 2009 by OIV
1 00
0 00
0 H
l
0.8
Production of wine
Prov. 2009 / 2006
decreasing
stable
increasing
0
14,1
11,9
9,2
5,94,5
3,33,3
3,11,9 1,9 1,9 1,8
0
2
4
6
8
10
12
14
16
GERMANY UKUSA
FRANCE
RUSSIAN FE
D
NETHERLANDS
CANADA
BELGIU
M
SWEDEN
DENMARK
SWITZ
ERLAND
JAPAN
Imports of wine
1 00
0 00
0 H
l
0
5
10
15
20
25
30 29,927,3
24,5
20,3
14,012,7
11,3 10,3 10,0
5,14,5 4,0 2.51
000
000
Hl
Consumption of wine
<
=#;+(+0+1($1;$*+(#$>[email protected]$!&A$B90=#;+(+0+1($1;$*+(#$>[email protected]$!&A$B90
!"#$9&0#-123$1;$C*+(#D+(9/.8#)$-2&'#$E+(#$&(8$10"#2$;2.+0$E+(#)F
&FG#25#(0#8$;215$;2.+0)$12$;2.+0)$&(8$E&0#2H$B/9FI<JKLMNMO$> $ "$ 88 $ ;$ L $ / $ $; $>F&F$E+0"$&88+0+1($1;$).-&2)L).921)#H$-/.91)#$12$;2.901)#H.'$01$0"#$).-&2$91(0#(0$+($;2.+0OH$B/9FI6PK9FG#25#(0#8$&;0#2$&88+0+1($1;$).-&2)$01$&F12$>F$$L)'&2Q/+(-$E+(#O8FB88#8$E+0"$>2&(83$12$)'+2+0)$L.'$01$6JK$1;$010&/$&/9FOH).-&2)H$12$;/&M12+(-$LR.+9#O
S
=#;+(+0+1($1;$4E##0NG120+;+#8$*+(#$=#;+(+0+1($1;$4E##0NG120+;+#8$*+(#$
*+(#$'218.9#8$E+0"$).-&2)$&(8N12$&/91"1/$1M#2$0"#$M1/.5#$&.0"12+T#8$+($C*+(#DH$12$E+0"$91/12&(0F
*+(#$E+0" #A02&90+1( 1;$'/&(0$5&0#2+&/)H$12$&88+0+1($1;$5#8+9+(&/$).>)0&(9#)F
U&Q$9"+'$+)$(10$&.0"12+T#8$;12$E+(# 5&Q+(-$+($%&'&(F
V
W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$8.2+(-$X+(+;+9&0+1(8.2+(-$X+(+;+9&0+1(
B9+8)Y$5&/+9$&9+8H$0&20&2+9$&9+8
B(0+1A+8&(0)Y$4U<H$'10&))+.5$5#0&>+)./;+0#
=#&9+8+;+9&0+1($&-#(0Y$:&:US
G#25#(0&0+1($&+8)Y$+(&90+M&0#8$3#&)0H$3#&)0$#A0FH$3#&)0$9#//$E&//)H$LZ[VO<[7UVH$\-4UVH$0"+&5+(#][:/H$;1/&0#H$:&]'&(010"#(&0#H$(+&9+(H$>+10+(
U<H$:U<
^(T35#Y$'#90+(&)#
P(main substances only)
W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$&;0#2$X+(+;+9&0+1($L6O&;0#2$X+(+;+9&0+1($L6O
B9+8Y$0&20&2+9$&9+8
B(0+1A+8&(0)Y$4U<H$'10&))+.5$5#0&>+)./;+0#H
?]&)912>&0#H$Z&]?]&)912>&0#H$#230"12>+9$&9+8H
Z&]#230"1>&0#
72#)#2M&0+M#)Y$)12>+9$&9+8H$_])12>&0#
^(T35#)$L01$9/&/+;3OY$'#90+(&)#H$"#5+9#//./&)#H ]-/.9&(&)#
=#&9+8+;+9&0+1(Y$:&:USH$_<:USH$Z&[:USH$Z&<:US
`
Seminar on Key Issues in Wine Regulation San Francisco, United States18–19 September 2011 1
!"#$%&'&(#)#$*+(#$,#-./&0123$!"#$%&'&(#)#$*+(#$,#-./&0123$43)0#543)0#5
National Research Institute of Brewing, JapanNami Goto-Yamamoto
6
7218.90+1($&(8$:1().5'0+1($1;$*+(#$+($7218.90+1($&(8$:1().5'0+1($1;$*+(#$+($0"#$*12/8$&(8$%&'&(0"#$*12/8$&(8$%&'&(
0
5
10
15
20
25
30
35
40
45
50 47,745,6
35,2
20,6
12,1 12,0 11,69,9 9,8 9,2
7,0 6,7
Forecast 2009 by OIV1
000
000
Hl
0.8
Production of wine
Prov. 2009 / 2006
decreasing
stable
increasing
0
14,1
11,9
9,2
5,94,5
3,33,3
3,11,9 1,9 1,9 1,8
0
2
4
6
8
10
12
14
16
GERMANY UKUSA
FRANCE
RUSSIAN FED
NETHERLANDS
CANADA
BELGIUM
SWEDEN
DENMARK
SWITZERLAND
JAPAN
Imports of wine
1 00
0 00
0 H
l
0
5
10
15
20
25
30 29,927,3
24,5
20,3
14,012,7
11,3 10,3 10,0
5,14,5 4,0 2.51
000
000
Hl
Consumption of wine
<
=#;+(+0+1($1;$*+(#$>[email protected]$!&A$B90=#;+(+0+1($1;$*+(#$>[email protected]$!&A$B90
!"#$9&0#-123$1;$C*+(#D+(9/.8#)$-2&'#$E+(#$&(8$10"#2$;2.+0$E+(#)F
&FG#25#(0#8$;215$;2.+0)$12$;2.+0)$&(8$E&0#2H$B/9FI<JKLMNMO$> $ "$ 88 $ ;$ L $ / $ $; $>F&F$E+0"$&88+0+1($1;$).-&2)L).921)#H$-/.91)#$12$;2.901)#H.'$01$0"#$).-&2$91(0#(0$+($;2.+0OH$B/9FI6PK9FG#25#(0#8$&;0#2$&88+0+1($1;$).-&2)$01$&F12$>F$$L)'&2Q/+(-$E+(#O8FB88#8$E+0"$>2&(83$12$)'+2+0)$L.'$01$6JK$1;$010&/$&/9FOH).-&2)H$12$;/&M12+(-$LR.+9#O
S
=#;+(+0+1($1;$4E##0NG120+;+#8$*+(#$=#;+(+0+1($1;$4E##0NG120+;+#8$*+(#$
*+(#$'218.9#8$E+0"$).-&2)$&(8N12$&/91"1/$1M#2$0"#$M1/.5#$&.0"12+T#8$+($C*+(#DH$12$E+0"$91/12&(0F
*+(#$E+0" #A02&90+1( 1;$'/&(0$5&0#2+&/)H$12$&88+0+1($1;$5#8+9+(&/$).>)0&(9#)F
U&Q$9"+'$+)$(10$&.0"12+T#8$;12$E+(# 5&Q+(-$+($%&'&(F
V
W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$8.2+(-$X+(+;+9&0+1(8.2+(-$X+(+;+9&0+1(
B9+8)Y$5&/+9$&9+8H$0&20&2+9$&9+8
B(0+1A+8&(0)Y$4U<H$'10&))+.5$5#0&>+)./;+0#
=#&9+8+;+9&0+1($&-#(0Y$:&:US
G#25#(0&0+1($&+8)Y$+(&90+M&0#8$3#&)0H$3#&)0$#A0FH$3#&)0$9#//$E&//)H$LZ[VO<[7UVH$\-4UVH$0"+&5+(#][:/H$;1/&0#H$:&]'&(010"#(&0#H$(+&9+(H$>+10+(
U<H$:U<
^(T35#Y$'#90+(&)#
P(main substances only)
W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$&;0#2$X+(+;+9&0+1($L6O&;0#2$X+(+;+9&0+1($L6O
B9+8Y$0&20&2+9$&9+8
B(0+1A+8&(0)Y$4U<H$'10&))+.5$5#0&>+)./;+0#H
?]&)912>&0#H$Z&]?]&)912>&0#H$#230"12>+9$&9+8H
Z&]#230"1>&0#
72#)#2M&0+M#)Y$)12>+9$&9+8H$_])12>&0#
^(T35#)$L01$9/&/+;3OY$'#90+(&)#H$"#5+9#//./&)#H ]-/.9&(&)#
=#&9+8+;+9&0+1(Y$:&:USH$_<:USH$Z&[:USH$Z&<:US
`
Seminar on Key Issues in Wine Regulation San Francisco, United States18–19 September 2011 1
!"#$%&'&(#)#$*+(#$,#-./&0123$!"#$%&'&(#)#$*+(#$,#-./&0123$43)0#543)0#5
National Research Institute of Brewing, JapanNami Goto-Yamamoto
6
7218.90+1($&(8$:1().5'0+1($1;$*+(#$+($7218.90+1($&(8$:1().5'0+1($1;$*+(#$+($0"#$*12/8$&(8$%&'&(0"#$*12/8$&(8$%&'&(
0
5
10
15
20
25
30
35
40
45
50 47,745,6
35,2
20,6
12,1 12,0 11,69,9 9,8 9,2
7,0 6,7
Forecast 2009 by OIV
1 00
0 00
0 H
l
0.8
Production of wine
Prov. 2009 / 2006
decreasing
stable
increasing
0
14,1
11,9
9,2
5,94,5
3,33,3
3,11,9 1,9 1,9 1,8
0
2
4
6
8
10
12
14
16
GERMANY UKUSA
FRANCE
RUSSIAN FED
NETHERLANDS
CANADA
BELGIUM
SWEDEN
DENMARK
SWITZERLAND
JAPAN
Imports of wine
1 00
0 00
0 H
l
0
5
10
15
20
25
30 29,927,3
24,5
20,3
14,012,7
11,3 10,3 10,0
5,14,5 4,0 2.51
000
000
Hl
Consumption of wine
<
=#;+(+0+1($1;$*+(#$>[email protected]$!&A$B90=#;+(+0+1($1;$*+(#$>[email protected]$!&A$B90
!"#$9&0#-123$1;$C*+(#D+(9/.8#)$-2&'#$E+(#$&(8$10"#2$;2.+0$E+(#)F
&FG#25#(0#8$;215$;2.+0)$12$;2.+0)$&(8$E&0#2H$B/9FI<JKLMNMO$> $ "$ 88 $ ;$ L $ / $ $; $>F&F$E+0"$&88+0+1($1;$).-&2)L).921)#H$-/.91)#$12$;2.901)#H.'$01$0"#$).-&2$91(0#(0$+($;2.+0OH$B/9FI6PK9FG#25#(0#8$&;0#2$&88+0+1($1;$).-&2)$01$&F12$>F$$L)'&2Q/+(-$E+(#O8FB88#8$E+0"$>2&(83$12$)'+2+0)$L.'$01$6JK$1;$010&/$&/9FOH).-&2)H$12$;/&M12+(-$LR.+9#O
S
=#;+(+0+1($1;$4E##0NG120+;+#8$*+(#$=#;+(+0+1($1;$4E##0NG120+;+#8$*+(#$
*+(#$'218.9#8$E+0"$).-&2)$&(8N12$&/91"1/$1M#2$0"#$M1/.5#$&.0"12+T#8$+($C*+(#DH$12$E+0"$91/12&(0F
*+(#$E+0" #A02&90+1( 1;$'/&(0$5&0#2+&/)H$12$&88+0+1($1;$5#8+9+(&/$).>)0&(9#)F
U&Q$9"+'$+)$(10$&.0"12+T#8$;12$E+(# 5&Q+(-$+($%&'&(F
V
W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$8.2+(-$X+(+;+9&0+1(8.2+(-$X+(+;+9&0+1(
B9+8)Y$5&/+9$&9+8H$0&20&2+9$&9+8
B(0+1A+8&(0)Y$4U<H$'10&))+.5$5#0&>+)./;+0#
=#&9+8+;+9&0+1($&-#(0Y$:&:US
G#25#(0&0+1($&+8)Y$+(&90+M&0#8$3#&)0H$3#&)0$#A0FH$3#&)0$9#//$E&//)H$LZ[VO<[7UVH$\-4UVH$0"+&5+(#][:/H$;1/&0#H$:&]'&(010"#(&0#H$(+&9+(H$>+10+(
U<H$:U<
^(T35#Y$'#90+(&)#
P(main substances only)
W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$&;0#2$X+(+;+9&0+1($L6O&;0#2$X+(+;+9&0+1($L6O
B9+8Y$0&20&2+9$&9+8
B(0+1A+8&(0)Y$4U<H$'10&))+.5$5#0&>+)./;+0#H
?]&)912>&0#H$Z&]?]&)912>&0#H$#230"12>+9$&9+8H
Z&]#230"1>&0#
72#)#2M&0+M#)Y$)12>+9$&9+8H$_])12>&0#
^(T35#)$L01$9/&/+;3OY$'#90+(&)#H$"#5+9#//./&)#H ]-/.9&(&)#
=#&9+8+;+9&0+1(Y$:&:USH$_<:USH$Z&[:USH$Z&<:US
`
Seminar on Key Issues in Wine Regulation San Francisco, United States18–19 September 2011 1
!"#$%&'&(#)#$*+(#$,#-./&0123$!"#$%&'&(#)#$*+(#$,#-./&0123$43)0#543)0#5
National Research Institute of Brewing, JapanNami Goto-Yamamoto
6
7218.90+1($&(8$:1().5'0+1($1;$*+(#$+($7218.90+1($&(8$:1().5'0+1($1;$*+(#$+($0"#$*12/8$&(8$%&'&(0"#$*12/8$&(8$%&'&(
0
5
10
15
20
25
30
35
40
45
50 47,745,6
35,2
20,6
12,1 12,0 11,69,9 9,8 9,2
7,0 6,7
Forecast 2009 by OIV
1 00
0 00
0 H
l
0.8
Production of wine
Prov. 2009 / 2006
decreasing
stable
increasing
0
14,1
11,9
9,2
5,94,5
3,33,3
3,11,9 1,9 1,9 1,8
0
2
4
6
8
10
12
14
16
GERMANY UKUSA
FRANCE
RUSSIAN FED
NETHERLANDS
CANADA
BELGIUM
SWEDEN
DENMARK
SWITZERLAND
JAPAN
Imports of wine
1 00
0 00
0 H
l
0
5
10
15
20
25
30 29,927,3
24,5
20,3
14,012,7
11,3 10,3 10,0
5,14,5 4,0 2.51
000
000
Hl
Consumption of wine
<
=#;+(+0+1($1;$*+(#$>[email protected]$!&A$B90=#;+(+0+1($1;$*+(#$>[email protected]$!&A$B90
!"#$9&0#-123$1;$C*+(#D+(9/.8#)$-2&'#$E+(#$&(8$10"#2$;2.+0$E+(#)F
&FG#25#(0#8$;215$;2.+0)$12$;2.+0)$&(8$E&0#2H$B/9FI<JKLMNMO$> $ "$ 88 $ ;$ L $ / $ $; $>F&F$E+0"$&88+0+1($1;$).-&2)L).921)#H$-/.91)#$12$;2.901)#H.'$01$0"#$).-&2$91(0#(0$+($;2.+0OH$B/9FI6PK9FG#25#(0#8$&;0#2$&88+0+1($1;$).-&2)$01$&F12$>F$$L)'&2Q/+(-$E+(#O8FB88#8$E+0"$>2&(83$12$)'+2+0)$L.'$01$6JK$1;$010&/$&/9FOH).-&2)H$12$;/&M12+(-$LR.+9#O
S
=#;+(+0+1($1;$4E##0NG120+;+#8$*+(#$=#;+(+0+1($1;$4E##0NG120+;+#8$*+(#$
*+(#$'218.9#8$E+0"$).-&2)$&(8N12$&/91"1/$1M#2$0"#$M1/.5#$&.0"12+T#8$+($C*+(#DH$12$E+0"$91/12&(0F
*+(#$E+0" #A02&90+1( 1;$'/&(0$5&0#2+&/)H$12$&88+0+1($1;$5#8+9+(&/$).>)0&(9#)F
U&Q$9"+'$+)$(10$&.0"12+T#8$;12$E+(# 5&Q+(-$+($%&'&(F
V
W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$8.2+(-$X+(+;+9&0+1(8.2+(-$X+(+;+9&0+1(
B9+8)Y$5&/+9$&9+8H$0&20&2+9$&9+8
B(0+1A+8&(0)Y$4U<H$'10&))+.5$5#0&>+)./;+0#
=#&9+8+;+9&0+1($&-#(0Y$:&:US
G#25#(0&0+1($&+8)Y$+(&90+M&0#8$3#&)0H$3#&)0$#A0FH$3#&)0$9#//$E&//)H$LZ[VO<[7UVH$\-4UVH$0"+&5+(#][:/H$;1/&0#H$:&]'&(010"#(&0#H$(+&9+(H$>+10+(
U<H$:U<
^(T35#Y$'#90+(&)#
P(main substances only)
W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$W)&-#$1;$G118$B88+0+M#)$&(8$7219#))+(-$B+8)$&;0#2$X+(+;+9&0+1($L6O&;0#2$X+(+;+9&0+1($L6O
B9+8Y$0&20&2+9$&9+8
B(0+1A+8&(0)Y$4U<H$'10&))+.5$5#0&>+)./;+0#H
?]&)912>&0#H$Z&]?]&)912>&0#H$#230"12>+9$&9+8H
Z&]#230"1>&0#
72#)#2M&0+M#)Y$)12>+9$&9+8H$_])12>&0#
^(T35#)$L01$9/&/+;3OY$'#90+(&)#H$"#5+9#//./&)#H ]-/.9&(&)#
=#&9+8+;+9&0+1(Y$:&:USH$_<:USH$Z&[:USH$Z&<:US
`
Seminar on Key Issues in Wine Regulation San Francisco, United States18–19 September 2011 1
!"#$%&'&(#)#$*+(#$,#-./&0123$!"#$%&'&(#)#$*+(#$,#-./&0123$43)0#543)0#5
National Research Institute of Brewing, JapanNami Goto-Yamamoto
6
7218.90+1($&(8$:1().5'0+1($1;$*+(#$+($7218.90+1($&(8$:1().5'0+1($1;$*+(#$+($0"#$*12/8$&(8$%&'&(0"#$*12/8$&(8$%&'&(
0
5
10
15
20
25
30
35
40
45
50 47,745,6
35,2
20,6
12,1 12,0 11,69,9 9,8 9,2
7,0 6,7
Forecast 2009 by OIV
1 00
0 00
0 H
l
0.8
Production of wine
Prov. 2009 / 2006
decreasing
stable
increasing
0
14,1
11,9
9,2
5,94,5
3,33,3
3,11,9 1,9 1,9 1,8
0
2
4
6
8
10
12
14
16
GERMANY UKUSA
FRANCE
RUSSIAN FE
D
NETHERLANDS
CANADA
BELGIU
M
SWEDEN
DENMARK
SWITZ
ERLAND
JAPAN
Imports of wine
1 00
0 00
0 H
l
0
5
10
15
20
25
30 29,927,3
24,5
20,3
14,012,7
11,3 10,3 10,0
5,14,5 4,0 2.51
000
000
Hl
Consumption of wine
<
=#;+(+0+1($1;$*+(#$>[email protected]$!&A$B90=#;+(+0+1($1;$*+(#$>[email protected]$!&A$B90
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Seminar on Key Issues in Wine Regulation San Francisco, United States18–19 September 2011 1
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6
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0
5
10
15
20
25
30
35
40
45
50 47,745,6
35,2
20,6
12,1 12,0 11,69,9 9,8 9,2
7,0 6,7
Forecast 2009 by OIV
1 00
0 00
0 H
l
0.8
Production of wine
Prov. 2009 / 2006
decreasing
stable
increasing
0
14,1
11,9
9,2
5,94,5
3,33,3
3,11,9 1,9 1,9 1,8
0
2
4
6
8
10
12
14
16
GERMANY UKUSA
FRANCE
RUSSIAN FED
NETHERLANDS
CANADA
BELGIUM
SWEDEN
DENMARK
SWITZERLAND
JAPAN
Imports of wine
1 00
0 00
0 H
l
0
5
10
15
20
25
30 29,927,3
24,5
20,3
14,012,7
11,3 10,3 10,0
5,14,5 4,0 2.51
000
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Hl
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Seminar on Key Issues in Wine Regulation San Francisco, United States18–19 September 2011 2
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