THE IWSR DATABASE 2016 RELEASE NOTES€¦ · THE IWSR DATABASE 2016 RELEASE NOTES. Improvements to the Database General ... as a liqueur. Change affecting all Duty Free/Travel Retail

THE IWSR DATABASE 2016 RELEASE NOTES

Improvements to the Database

General Retail price sources have been identified in Country Executive Summaries.

Computerised distributor sections for greater consistency.

Improved retail value data through more cross-checking with producers on retail prices.

Wine Significantly improved still light wine segmentation, including splitting brand ranges by quality.

Splitting out prosecco, Asti and cava as categories for the first time.

Spirits Continued focus on super- and ultra-premium spirits and more detailed coverage of brand lines.

Improved coverage of the mezcal category.

Beer and Cider Improved beer and cider data to include more brand data.

Duty Free Improvement of wine data through wider company participation.

Corrections to data

Change affecting all markets: Fireball Cinnamon Shot has been reclassified as a flavoured Canadian whisky. It was previously listed as a liqueur.

Change affecting all Duty Free/Travel Retail markets: Retail price data for Mixed Drinks has been added for 2015 for the first time. 2015 retail prices have

been applied to all years going back to 2010 in order to avoid significant distortions to value data.

Europe Albania

No changes.

Austria

Weinmanufaktur Krems has been broken out of Winzer Krems volumes following new information.

Some other value sekt volumes have been transferred to standard and premium to better reflect local sekt segmentation, dating back to 2005.

Accolade: All brands added for first time.

Felix Solis: Removed Albali, added Felix Solis and adjusted others.

The total sparkling wine market is now larger than previously stated due to the inclusion of historic La Gioiosa and Valdo figures.

Metaxa 5* revised down and surplus added under Metaxa 7*.

Appleton Estate VX has been introduced, dating back to 2010, with volumes transferred from Appleton Special White. There is consequently some shift in volume from white to gold rum.

Kleiner Feigling volumes have been added to low-strength flavoured vodka from 2014.

G’Vine figures in 2014 have been revised in this edition of the report.

Heineken volumes have been removed from 2013, as these are included in Brau Union. Heineken is produced locally under license.

Beer market volumes have been corrected in 2014. Stiegl and Egger volumes for 2014 have been revised following new information.

Belgium & Luxembourg

The following brands have been adjusted with volumes shipped in 2015, but excluded from this year’s

report. It will be included in next year’s brands volumes (other brands could also be modified next year if large unexplained declines occur):

1. Johnnie Walker Red (10,000 cases) 2. Grand Marnier (6,000 cases)

3. Ricard (10,000 cases) 4. Disaronno (8,000 cases)

5. Baileys (8,000 cases)

Bosnia & Herzegovina

No changes.

Bulgaria

Total 2014 volumes for Irish whiskey have been changed in this report due to new brand information becoming available.

Canary Islands

Volumes for several brands and, in certain cases, categories have been altered following improved

information on the split between Diageo’s and Felix Solis’ Canaries and mainland Spain operations, as well as the inclusion of local player Destileria San Bartolome de Tejina for the first time.

It is possible that some volumes are underestimated as local distributors or mainland producers

struggle to identify how much extra stock is brought over by the large supermarket chains.

Felix Solis still light wine 2012 - 2014

Croatia

Most figures for Maraska’s brands have been changed due to the producer contributing to the report

for the first time. Zlatni Brand brandy has been added to the report, which means that the local brandy market is now slightly larger than presented in last year’s edition of the report.

Cyprus

Still light wine: There have been some revisions to the split by country after a local company revised figures significantly for an imported wine; this has lowered overall import volumes. Volumes

for local wines have been raised as it is clear that previous volumes understated the real size of the

market.

Tsipouro: Previous estimates for this category have been lowered after estimates for the leading

brand were significantly revised downwards.

There have been no other major revisions to the report.

Czech Republic

The imported bitters category has been altered slightly in this edition of the report due to new historic

brand information.

Some new brand information became available, which caused some small changes within the eaux-

de-vie category. Total volumes remained the same, however.

Liqueur range and low-strength flavoured vodka volumes have been altered due to the reclassification

of one brand. Total liqueur volumes remained the same.

Denmark

No changes.

Estonia

Volumes for Glenmorangie 10yo Scotch, Belaja Rusj vodka and Kristal Super Lux vodka were adjusted

for 2014 in the light of new information.

2014 figures have been added for Billecart-Salmon Champagne, Y2K VIP vodka, Veskimeister vodka and Grand Cavalier brandy.

San Marzano wine, Bongeronde wine, Intis wine, Frescobaldi wine, Achaval Ferrer wine, Stolichnaya Elit vodka, Parliament vodka, Moe vodka, Pyrat XO rum and Sailor Jerry rum had data added going

back to 2013 in light of new information.

Data for Koch vodka and Taxi vodka has been added going back to 2012.

In light of new information volumes for Felix Solis Spanish still light wine has been added to the

report with historical figures added to the ‘Others’ Value section. This will explain the increase in

category volumes for Spanish still light wine since 2010.

Finland

Some brand information in spirit aperitifs has been corrected historically in light of new information.

Last year’s volumes in the ready-to-serve (RTS) segment have been corrected in this version of the report due to a reporting error in 2014.

Local flavoured rums have also been corrected slightly due to new brand information.

Please note that ‘other liqueurs’ have been altered slightly due to new brand information. Overall volumes remain unchanged.

Due to the change of origin of one brand, there have been some changes in the imported and local

‘other wine’ sections. Overall volumes for the category remain the same, however.

‘Other white spirits’ volumes have been altered in this version of the report due to receiving new

brand information for last year.

France

Sommer bitter figures have been historically revised as the distributor was reporting physical cases (1L bottles) versus 70cl usually for spirits.

Get totals have also been revised upwards to reflect more border and on-trade sales than previously believed.

Tullibardine figures have also been revised as new evidence became available.

Germany

Wine: The still light wine category’s segmentation by quality has been revised to be brought into line with the IWSR’s global quality segmentation. This has led to significant changes in the classification

and grouping of local brands in the report. Rotkäppchen Fruchtsecco volumes have been corrected in

2014. Kriter sparkling wine volumes have also been revised, following new information.


Felix Solis: Added Felix Solis, adjusted others.

Prosecco volumes have been broken out from other Italian sparkling wines, and need further

verification.

Spirits: Changes to Grant’s (The Balvenie and Glenfiddich) and Whyte & Mackay malts mean that malt Scotch volumes for 2014 are now lower than previously stated. Grant’s Family Reserve includes

estimates for sales made at the Danish border. Jim Beam White volumes for 2014 have been revised

down – last year’s figures reflected relatively high sell-in to the trade. US whiskey is now lower than previously stated.

Jura: Amended brand line volumes (10yr, 16yr, Prophecy and Superstition) and added “Festival” in

2014.

Mezcal volumes have been added back to 2012.

Havana Club Añejo Especial 2014 volumes have been revised downwards. Gold rum is now slightly

smaller than previously stated. Balle and Asmussen Feiner Alter volumes have been corrected back to 2013, following new information.

Rémy Martin VS figures have been removed from 2012, following new information. Ararat brandy volumes have been removed and placed in others due to a lack of information.

Nordbrand and Nordbrand Pfefferminz low-strength flavoured korn 2014 have been revised down,

following new information. Fireball Cinnamon Shot has been reclassified as a flavoured Canadian

whisky. Historic liqueur category volumes are now different than previously stated.

Changes have been made to 2014 volumes of bitters brands Fläminger Jagd, Altmeister, ENH and Klosterburg. Reiche Ernte eaux-de-vie volumes have been revised up in 2014. Overall category

volumes have not been affected.

Havana Club & Cola has been revised down, RTDs now 20k cases lower than previously stated.

Apfelwein and international cider volumes have been revised historically as a result of new

information and are now significantly higher than previously stated.

Greece

Revisions have been made to the still light wine quality segmentation. These may be subject to further revision should more information become available.

Hungary

Brandy, flavoured spirits, gin, rum, tequila, vodka and whisk(e)y volumes in 2014 are now lower than

previously stated due to revisions to 2014 numbers. Last year’s edition included high volumes of sell-in. Consequently, 2015 sell-in data was significantly lower to the extent that it distorted the market.

The figures have been adjusted to reflect organic market trends.

Brands affected are:

Brandy/Cognac: Trois Tours, Scharlachberg, Hennessy

Flavoured spirits: Ouzo 12, Berentzen, Carolans, Castello, Eristoff low-strength flavoured

vodka, Cointreau, Grand Marnier Gin: Sir Harald, Finsbury, Kensington

Rum: Bacardi Superior, Ron Roncado, Havana Club 3yr, Casino, Bacardi Gold, Bacardi

151, Havana Club Añejo Especial

Tequila: Sierra, Olmeca, Don Cruzado, Don Diego

Vodka: Royal, Kalinka, Kaiser, Absolut, Eristoff, Stolichnaya, Jelzin, Gorbatschow, Absolut

Elyx, Cîroc Whisk(e)y: Ballantine’s Finest, Johnnie Walker Red, Grant’s Family Reserve, Ballantine’s

Brazil, 100 Pipers, Dewar’s 12yr, Chivas Regal 12yr, Aberlour 12yr, The Glenlivet 12yr,

Strathisla, The Glenlivet 18yr, Jim Beam White, Jameson, Tullamore Dew and Canadian

Special Old.

Other Brand changes:

Laroche, Los Vascos, Golden Kaan, Codorníu and Mondavi figures have been revised for

2014.

Label 5 has been corrected in 2014. Black Grouse (Smoky Grouse) has been removed

from Famous Grouse in 2014. Dalmore 12yr volumes have been revised in 2014.

Kentucky Jack has been corrected in 2014.

Millwood volumes for 2014 have been corrected. Cream liqueur volumes are now higher

than previously stated.

Felix Solis added, adjusted others.

Bols Hungary has changed to Roust following its acquisition by the Russian firm.

Rezangyal is part-distributed by Coca-Cola and part-distributed by the brand owner. Coca-Cola is listed here as the exclusive distributor.

Iceland

No changes.

Ireland

Please note that standard traditional and flavoured vodka volumes were altered in this version of the

report due to splitting out Absolut Flavours from the main brand.

The Irish whiskey section may now look different to previous reports as the Northern Irish and Irish

whiskey segments have been merged for a better overview of total Irish whiskey consumption. Past volumes remain unchanged.

Some historic volumes in US whiskey and rum have been corrected in this report due to inclusion of duty-free data for some major brands last year. Category total have not changed.

Italy

The total market size of prosecco in Italy was previously understated and has been revised to match data from the producer consortia.

Brand sales for several Italian still light wine and sparkling wine brands have been revised historically. These categories remain subject to further revision.

Brand sales for Montenegro brands have been revised historically in the light of new information. As a result, historical totals for some key categories – notably Italian brandy and bitters – have changed.

Brand sales for Perrier-Jouët Belle Epoque and Louis Roederer Cristal have been added historically.

Brand sales for the Barceló rum lines have been added or corrected historically.

Freixenet brand sales have been revised for 2014, but remain subject to further revision.

Poli grappa in 2014 has been revised.

Beer data has been comprehensively revised.

Kosovo

No changes.

Latvia

Intis and Alma Mora volumes have been merged into one figure under Las Moras under the

instruction of the brand’s distributor.

Rigas Cuvée Prestige volumes have been split out from Rigas sparkling wine, resulting in an amended

figure for the former in 2014.

Amendments have been made to the 2014 figures for Hennessy XO, VSOP, VS and Ruinart Champagne in light of new information.

Historical data going back to 2012 has been revised for CEXVI Spanish wine and Mezzo sparkling wine.

Historical data going back to 2012 was also added for Monymeyrac wine and Bon Ami Lithuanian sparkling wine.

Elsewhere, data has been amended going back to 2013 for Valckenberg German wine, Canti wine,

Freixenet cava and Martini prosecco, as well as Martini vermouth in 2014.

Vega Libre volumes have been split out from Murviedro, meaning that figures for the latter have been

amended going back to 2013.

In light of new information volumes for Felix Solis Spanish still light wine has been added to the

report with historical figures added to the ‘Others’ Value section. This will explain the increase in


Lithuania

Figures were added in 2013 and 2014 for Moka coffee liqueur.

Sales numbers for Gosudarev Zakaz vodka and Cristalino Cava in 2014 have also been added.

Angostura 5yr premium was merged with its standard quality duplicate.

Ragutis beer was rebranded as Volfas Engelman in 2011 and has been changed in the report

accordingly.

In light of new information volumes for Felix Solis Spanish still light wine has been added to the report with historical figures added to the ‘Others’ Value section. This will explain the increase in


Macedonia

No changes.

Malta

Estimated volumes for Corvo Italian wine have been added from 2011 to 2015.

2014 volumes for Tsarine Champagne were overstated (figures were in bottles not cases) and have been corrected from 500 cases to 50 cases. The total for ‘other premium Champagne’ has also been

revised.

2013 and 2014 volumes for Oranjeboom beer were overstated and have been corrected. The total for

‘other imported beer’ has also been revised.

Revisions to historical retail sales prices: Johnnie Walker Gold Reserve in 2014.

All ultra-premium malt Scotch brands in 2014 have been revised.

African Sun still light wine in 2014 has been revised.

Montenegro

No changes.

Netherlands

Due to a recording error, 2014 figures for Johnnie Walker variants and Grant’s Family Reserve were incorrect and have been corrected. This has changed the overall size of the Scotch category

considerably.

Last year’s volumes for the standard imported vodka segment have been altered in this edition of the

report due to a correction made to Eristoff volumes in 2014.

Various still light wine brands have been corrected historically due to the IWSR receiving more accurate brand information. Overall wine volumes for each country of origin remained the same.

Some Champagne brands have been altered in this edition of the report due to the IWSR receiving more accurate brand information. Overall Champagne volumes in each quality segment remained the

same.

2014 volumes of Passoã Festa were corrected in this report due to a typing error last year. As a

result, total licorette volumes have changed for 2014.

Please note that beer volumes have been altered in this report. Previous estimates appear to have

included production destined for export. This has now been revised in light of information from the national brewers association.

Norway

No changes.

Poland

For the first time, total beer companies’ volumes have been split by type and by brand. This is the

first effort to segment the beer market to such detail.

2014 figures for Stock Prestige, Zoladkowa Gorzka and Zoladkowa Gorzka de Luxe have been changed in the light of new comments received from the brand owner.

Portugal

Still light wine: Historical 2012-2014 data for some Portfolio Wines brands have been adjusted to account for volumes sold in travel retail. There has been no change to total category volumes.

Fortified wine: Historical 2010-2014 data for some Portfolio Wines brands have been adjusted to

account for volumes sold in travel retail. There has been no change to total category volumes.

Other wine: Historical volumes for 7 & Picos sangria have been added in light of new information

from the distributor. This has had a small impact on total category volumes.

Liqueurs: Historical 2014 figures for Disaronno and Kahlúa have been adjusted in light of new

information. This has had a small impact on total category volumes.

Romania

PPD Romania: Following a thorough revision made by this importer/distributor’s new management in mid-2015, the entire portfolio of this company has been reworked historically from 2013 onwards.

Lerida: The entire portfolio of this importer/distributor has been reworked historically from 2013

onwards after the IWSR obtained full cooperation by brand in 2016.

Serbia

Rémy Martin, Metaxa and Cointreau figures have been altered due to new information received from

the distributor.

2014 Brugal figures have been added to the report due to new information received from the

distributor.

Slovakia

Some vodka data has been altered in this version of the report due to the addition of historic brand

volumes. All flavoured vodkas will be grouped under the parent group moving forward.

Armenian brandy figures have been modified due to the addition of historic data for additional brand

lines.

Slovenia

No changes.

Spain

The still light wine category’s segmentation by quality has been revised to be brought in line with the IWSR’s global quality segmentation. This has led to significant changes in the classification and

grouping of local brands in the report. Furthermore, some D.O. volumes have been broken out for the first time, affecting the historical size of ‘other regions’ volumes.

A better understanding of the Italian lambrusco market has led to significant corrections on imported wine volumes.

Volumes for certain Diageo brands have been historically changed to better reflect the split between

the Canary Islands, peninsular Spain and border trade channels.

Sweden

No changes.

Switzerland

Vranken Exclusive Labels 2014 has been corrected.


Felix Solis: Added Felix Solis, adjusted others.

Some single malt brands have been separated into non-age statement lines, e.g. The Singleton and

Talisker. Highland Park 12yr was misreported in 2014 and has been corrected.

Glenfiddich12yr 2014 has been revised following new information. Aberlour A’bunadh and The Glenlivet 15yr have been added back to 2010.

The Botanist has been added back to 2012, and Mare and Mombasa Club figures have been revised

historically following new information. Gin category volumes are now higher than previously stated.

Żubrówka has been corrected in 2014. Flavoured vodka is now bigger than previously reported.

The Kraken figures have been added back to 2013. Spiced rum volumes have changed slightly as a

result.

Paesanella 2014 figures have been revised. Italian brandy is now lower than previously stated.

Trojka Devil has been removed from the report and is now included in Trojka Range. Estimates for

Licor Beirao have been added dating back to before 2010. Liqueur category volumes are now higher

than previously stated.

Fireball Cinnamon Shot has been reclassified as flavoured Canadian whisky.

Jägermeister 2014 figures have been revised down as distorted by sell-in.

Turkey

Duty-free arrivals were historically an important source of volume into the domestic market for many

of the large operators. However, in the last few years, as regulations have changed, this practise has declined. As such, duty-free arrival volumes have been gradually phased out of the 2015 report going

back to 2010. Significant revisions have been made to a number of brands including Absolut, Johnnie

Walker, Ballantine’s Finest, Chivas Regal, Jack Daniel’s, Jägermeister and others.

United Kingdom

Revisions have been made to a number of Australian, South African and US still light wine brands

such as well as Calvet and Felix Solis volumes in light of new information. Changes have also been

made to the still light wine quality segmentation.

The Jura Elixir brand line was duplicated in 2014 – this has been corrected.

Brand sales for all Maverick Drinks’ brands were overstated in the past (units were bottles and not

cases) and have been revised significantly downwards. As a result some historic price segment and overall category totals have been revised.

Brand sales for Hi-Spirits’ brands have been revised downwards, having been overstated in the past.

Brand sales for The Pig’s Nose blended Scotch have been revised downwards.

Brand sales for Halewood brands have been revised historically.

Brand sales for Marie Brizard liqueur ranges have been revised upwards.

In RTDs, WKD volumes have been revised downwards; the Greenall’s & Tonic and Greenall’s &

Slimline Tonic lines have been combined into a single brand line total.

Americas

Argentina

The following adjustments have been made to historic data in light of new information from the

market (all changes relate to 2014 unless specified):

Wine: Finca Flichman brands since 2012; Nieto y Senetiner brands since 2011; Norton brands since

2013; Luigi Bosca Icono; Graffigna; Santa Silvia; Mumm Premier; Montes; Americano Padilla; Chilean wine totals; totals for Other Aperitifs (local) since 2010.

Spirits: Oddka: traditional vodka and low-strength flavoured vodka (liqueurs); Sheridans; Mixx Tail. Grant’s, Glenfiddich and Hendrick's are now distributed by Premier.

Beer: Historical data has been added at brand level.

Bolivia

The following adjustments to brand and category data have been made in light of updated

information:

Still light wine: Campos de Solana and local still light wine category totals (from 2005), Concha y

Toro (2014).

Singani: Campos de Solana (from 2006), category totals adjusted (from 2010).

Vodka: Roskoff (from 2006), Wyborowa, Absolut Flavours (2014).

Rum: Capitan Cortez (from 2010), Havana Club Añejo Reserva, Havana Club Añejo Blanco (2014).

Tequila: 1800 Silver (2014).

Mixed drinks: Lizto (2014).

Beer: Cordillera (from 2013).

Brazil

Still light wine: Historical 2014 data for some Concha y Toro and Max Brands wines, and the

Errazuriz brand, have been adjusted in light of new information. Calamares data for 2012-2014 have also been altered.

Port: Historical 2014 data for Cruz has been adjusted.

US whiskey: Historical 2014 data for Jack Daniel’s, Jack Daniel’s Tennessee Honey, Jack Daniel’s Single Barrel, Jack Daniel’s Sinatra Select, Woodford Reserve and Jim Beam Black have been adjusted

due to new information from the distributors. This has had an impact on the category totals.

Tequila: Historical 2013-2014 data for El Jimador Reposado and Blanco have been altered.

Vodka: Historical 2013-2014 data for Finlandia and Polak have been adjusted due to new information

from the distributors. This has had a small effect on the category totals.

Flavoured vodka: Historical 2014 data for Balalaika Apple has been added. This has affected the

category total.

Cane: Historical 2013-2014 figures for Germana cachaça have been revised.

Mixed drinks: Historical 2013 data for Santa Dose has been adjusted due to new information from

the distributor. Historical 2013-2014 data for Montilla Esquente, Maria Joana, Balalaika Fruits and Skarloff Caipiroska have also been added. This has affected the category totals.

Pernod Ricard: The following brands have had their 2014 figures altered in light of new information

from the distributor: Absolut, Absolut Flavours, Ballantine’s 12yr, Ballantine’s Finest, Chivas Regal

12yr, Jacob’s Creek, Montilla Cristal, Montilla Limão, Mumm Cuvée, Orloff, Orloff Mix Lemon, The Glenlivet, Wall Street. This has affected historical totals in the relevant categories.

Canada

No changes.

Chile

The following adjustments have been made to data in light of new information from the market:

Wine: Emiliana Novas and Emiliana Coyam have been added since 2010; Sibaris volumes adjusted

since 2005; Morandé volumes since 2005; Santa Carolina 2013 and 2014; Canepa segmentation since 2005; Concha y Toro brand volumes 2013 and 2014; Henkel Brut since 2013.

Spirits: Havana Club Cuban Barrel Proof (2014); Brugal Añejo (2014); mezcal totals since 2013;

Barceló White rum (2014); Tio Pepe since 2010; London No. 1 since 2012; Rémy Martin VSOP since

2013; Soberano since 2011; Lepanto (2014); Montesierpe (2014); Tabernero since 2013; pisco totals (2014); Angostura since 2011; Chinchon Dulce since 2009.

Beer: Harboe added (2014); Kross speciality beer added (2014).

Colombia

The following adjustments to data have been made in light of new information (all changes to

volumes relate to 2014 unless otherwise stated):

Still light wine: Cono Sur, Catena Zapata, Peterlongo, Felix Solis still light wine 2012 - 2014

Sparkling wine: Juvé y Camps, Santa Julia

Fortified wine: Port and sherry totals (from 2013)

Other wine: Gran Vino Sanson, Boones Farm

Whisk(e)y: Dalwhinnie 15yr added; Buchanan's 12yr, Chivas Regal (from 2013), William Lawson’s,

Johnnie Walker Red, Something Special (from 2013), Label 5, The Glenlivet 12yr, Crown Royal

Gin: Bols, Tanqueray

Vodka: Skyy, Cîroc (from 2013)

Tequila: Somonque Gold rum: Abuelo 12yr, Diplomatico, Bacardi Superior, Bacardi Añejo, Zacapa

Centenario 23 (2014 and 2011)

Cane: Sagatiba cachaça added

Brandy: Courvoisier, Viñas de Oro, Cognac totals (since 2008)

Liqueurs: Grand Marnier (from 2013)

Spirit aperitifs: Campari

Beer: Stella added

Ecuador

The following adjustments to data have been made in light of new information. All changes to

volumes relate to 2014 unless otherwise stated: Still light wine: Marqués de Riscal (2013-2014), Santa Helena standard segment, Argentina value

and low-price totals, Toro, Castillo de Molina

Other wines: Total changed, Vino del Rio (2012-2014)

Whisk(e)y: Cunningham added (2013-2014), Jack Daniel’s (2013-2014)

Gin: Wembley name changed to Gin W

Vodka: Mist, Platino, Russkaya Flavours

Rum: Cartavio Black, Capitan Drake (2013-2014), Brugal (2013-2014)

Cane: Tropico Seco (2013-2014)

Brandy: Control (2013-2014)

Liqueurs: Driadok added

Beer: Local beer totals

French Guiana

No changes.

Guyana

Major changes have been made to vodka and rum category volumes in light of new information.

Historical prices have also been revised.

Paraguay

Tequila: Historical 2014 Cuervo volumes have been adjusted in light of new information.

Peru

The following adjustments to data have been made in light of new information. All changes relate to

2014 data unless otherwise stated.

Still light wine: Barefoot US wine, Black Tower (since 2013), Félix Solís, Montecillo. Argentinian

value segment totals. Felix Solis still light wine 2014.

General spirits: Bacardi-owned spirits brands.

Vodka: Wyborowa Exquisite, Mohawk

Rum: Appleton Special Gold. I have changed the 2014 volume for Appleton Gold back to what we had in 2014.

Brandy: Bardinet, Viñas de Oro (since 2006)

Mixed drinks: Punto G (2013 and 2014)

Whisk(e)y: Grant’s Family Reserve, Jack Daniel’s

Liqueurs: Nuvo. Baileys Flavours added.

Beer: Volumes for Backus brands and Corona. Backus Ice and Fiesta Real have been added.

The following brands are now distributed by Bebidas Premium: Grant’s, Hendrick’s, Stolichnaya

Suriname

Volumes for most spirits categories in 2014 have been adjusted in light of new information. The year

is now believed to have been worse than originally reported.

United States

Fireball Cinnamon Shot has been reclassified as a flavoured Canadian whisky. It was previously listed

as a liqueur.

Figures for some brands across most categories have been revised in light of new information received. These include still light wine, sparkling wine, vodka, tequila, flavoured spirits, bitters and

RTDs.

In whisk(e)y, historical data for some brands has been revised in the light of much detailed data

received with splits within premium-and-above qualities. There have also been further revisions as

some previous figures reflected sell-in rather than sell-out.

A new sangria brand has been added to the flavoured wine category. It is likely that historical volumes have been understated and need further verification.

RTD data has been revised. It previously included non-alcoholic ginger beer volumes, which have now been removed.

Martini, Stock and Cinzano have been classified as imported instead of local.

Uruguay

Still light wine: Historical 2011-2014 data for Marqués de Casa Concha have been adjusted in light of new information from the distributor. Historical 2011-2014 volumes for Australian wines have also

been added. This has led to a small change in the category totals.

Vodka: The 2014 volume for Grey Goose was incorrect due to an error last year and has been

corrected. This has led to a small change in the category total.

Beer: Historical 2014 volumes for Norteña and Corona, and 2011-2014 volumes for Budweiser have

been adjusted in light of new information from the distributor. This has led to a small change in the category totals.

Venezuela

No changes.

Asia

Burma

The gin category has been underestimated in the past and has been revised to reflect a much-larger

local market (mainly in one province of Burma) than previously believed.

Cambodia

No changes.

China

Jack Daniel’s 2014 volumes have been revised following updated information from the brand owner.

Historical beer data has been revised in light of better data. Total beer volumes for 2014 have been revised downwards based on a re-evaluation of production and Customs figures. Brand line

information has also been adjusted to reflect actual brand volumes rather than brewer totals.

Huangjiu volumes for 2014 have been revised upwards based on trade comment.

Hong Kong

Historical beer figures have been revised to better split out the category according to brand. The total

should have remained the same.

India

The figures used in this report for imported categories combine domestic duty paid and arrivals duty

free numbers. Using this strict definition has meant significant revisions to Scotch whisky (as forewarned in last year’s report). The numbers for tequila have also been revised upwards in the light

of new information for one of the leading brands. Previous estimates reflected only part of their

distribution.

Indonesia

No changes.

Japan

Historical beer consumption volumes have been revised upwards. Previous Japanese figures were

assumed to include imports as well – this appears not to have been the case.

2014 brand volumes and category totals for local categories such as sake, shochu, Japanese whisky

and RTDs have been revised, because the relevant statistics only became available late the following year.

Laos

Johnnie Walker Black and Red figures have been revised historically as Black is much more relevant

than Red in Laos.

Beer figures have also been revised as major brands have been added to the report.

Malaysia

No changes.

Philippines

Cuervo Gold figures have been revised to show higher volumes than previously thought, as corrected

by the brand owner.

Singapore

Still Light wine, sparkling wine and beer data has been historically modified in 2016 to bring the totals closer to duty-paid figures, which are said to accurately represent the category total.

South Korea

Jinro soju has been renamed Chamisul as this is the brand name under which most soju produced by

Hite Jinro is sold in South Korea. Other soju brand names have also been changed: Mukak to Good Day, Kumbokju to Charm, Bobae to Yipsejoo, Daesun to C1, Sunyang to 02Linn, Hanil to Hallasan.

Historical volumes for O2Linn and Hallasan have been revised. The category total has not changed.

Sri Lanka

There have been no major changes to the data in 2016 (2015 data).

Taiwan

Still light wine volumes for 2014 have been revised in light of new Customs information. The category

is thought to have fared better than originally believed.

Thailand

Some brands previously listed as still light wine have been reclassified as fruit wine (other wines), because they contain fruit juice to pay less tax. Some of this is bottled by Dalat in Vietnam.

Vietnam

2014 figures for Beluga have been revised upwards to reflect growth that is stronger than previously

estimated.

Local wine figures have been revised as the leading player Da Lat is thought to produce 4m bottles. Figures should be taken with caution and might be revised again in future.

Beer brand sales are included in this report for the first time. Again, figures need further revision and should be taken with extra care.

Middle East

Abu Dhabi

No major changes have been made to previous category data.

Afghanistan

No changes.

Bahrain

No major changes have been made to the individual categories, but some revision has been made to

Chilean wine especially at a brand level, while volumes of French wine have been increased to reflect consistently higher export statistics from France. Within Scotch, there has been some adjustment to

leading brands to reflect new information – this has resulted in small overall changes to whisk(e)y volumes.

Dubai

No major changes have been made to previous category data.

Egypt

A number of Al Ahram volumes have been revised for 2014, given that last year’s volumes were

projections. Most changes are minor. However, significant changes impact Pharaohs Egyptian wine and Malvado other spirit, which affect category volumes for the year.

ID Black 50 and ID Blue 40 have replaced ID Black Onyx and the ID vodka lines respectively.

Johnnie Walker Red volumes have been revised down in 2014 following new information.

Iran

No changes.

Iraq

No changes.

Israel

Improved information on Spanish wine and Champagne volumes have led to some brand volume

revisions.

Prices in the market remain highly unsettled due to the effects of 2013’s tax changes and now the

latest change in 2015. As a result brands may show RSPs inconsistent with their quality positioning; this will remain until the market is settled.

Jordan

No major changes have been made to the report in 2016 on historical data.

Kuwait

No changes.

Lebanon

Scotch, vodka and beer have all been extensively revised in the light of new information. It is believed that, in the case of the first two, that previous category and leading brand figures included

non-Lebanese sales. Beer has been revised as it was previously too low.

Northern Emirates

Sales of Cognac have been increased based on export data and local comment. It could include some re-exports.

Oman

Whisk(e)y has been revised upwards due to new information.

Pakistan

No changes.

Qatar

New information has resulted in some revisions to leading Scotch and vodka brands.

Saudi Arabia

No changes.

Syria

No changes.

CIS

Armenia

No changes.

Azerbaijan

No changes.

Belarus

Local vodka market data has been changed. Further research showed that the consumption of vodka

has been declining and not growing since 2013.

Georgia

The local brandy called Chacha, made from the residue of grapes used to make wine, has been

included in this report for the first time, and backdated volumes to 2010.

Changes have been made to the 2014 figures for the sparkling wine brand Bagrationi, in light of

newly received information.

Kazakhstan

Please note that overall bitter volumes have been altered slightly in this edition of the report following

corrections made to some brand volumes.

Kyrgyzstan

Please note that Champagne volumes in 2014 have been corrected in this edition of the report due a recording error on a couple of brands.

Moldova

No changes.

Russian Federation

2014 figures for the vodka brands Stolovaya and Moskovskaya have been changed in this report, in

light of new information.

Ararat 5yr for 2010-2015 (previously we included it under Ararat 3yr, so the brand volume stayed the same, it’s just split into two now).

Tajikistan

Local vodka figures may look different to the previous edition of the report as it has been split out in an additional quality segment. This is due to adding volumes for the main local brand and has been

carried back historically in the standard segment. Overall volumes for local vodka have therefore

changed.

Turkmenistan

No changes.

Ukraine

Bayadera’s vodka brand Khlibnyi Dar 2014 figures have been amended in light of new information.

Uzbekistan

No changes.

Caribbean

Antigua

No changes

Aruba

Historical still light wine totals have changed slightly due to the additional of previously unrecorded

brands.

Bahamas

Aristocrat gin, Aristocrat vodka and Marc Roger volumes were adjusted in 2016, going back historically in light of updated information.

Barbados

The 2014 figure for Alamos Argentinian still light wine was amended in light of new information.

Bermuda

Figures in still light wine, sparkling wine and beer have been substantially revised in the light of

proper Customs data becoming available for the first time. Previous levels were too high. It has not been possible to reconcile all brand volumes with the new statistics and further small-scale revisions

may be likely in future.

British Virgin Islands

The 2014 figure for Stolichnaya vodka was amended in light of new information.

Cayman Islands

The 2014 figure for Kim Crawford still light wine was amended in light of new information.

Cuba

The following adjustments to brand and category data were made in light of updated information. All

changes relate to 2014 data unless otherwise stated.

1. Still light wine: Emilio Moro. 2. Champagne: Krug.

3. Whisky: Chivas 18yo added (2012-2014), Johnnie Walker Black.

4. Rum: All Havana Club (2012-2014), now excluding duty-free data. 5. Pernod Ricard products (see above).

6. Cognac: Hennessy (2012-2014). 7. Liqueurs: Olmeca Fusión added.

Curacao

No historical changes have been made.

Dominican Republic

Estimates for contraband of the following brands have been added to official brand sales and no

longer appear separately in the report: Johnnie Walker Red/Black, Dewar’s White Label/12yr, Chivas Regal, J&B and Rémy Martin.

Changes have been made to the still light wine, sparkling wine, whisk(e)y, vodka, gin, Cognac and

mixed drinks categories in light of new information from distributors. Historical prices have also been

revised.

The owner of Colombus rum has been corrected.

Spanish still light wine value segment totals 2013 and 2014

Grenada

Rivers rum volumes have been adjusted historically to 2011 in light of updated information.

Guadeloupe

No changes.

Haiti

‘Others’ volumes have been added going back 2010 for the low-priced vodka segment in light of new

information. Volumes have been inserted into the Indian whisky subcategory after receiving new

information. This will explain the change in both those category totals.

Jamaica

The volumes of Felix Solis Spanish wine that are directly imported by hotels and resorts have been

split out from the volumes of the official distributor that carries the brand. Also historical data going back to 2010 has been added to the brand in light of new information

Martinique

2014 beer figures have been corrected to align them with Customs imports.

Puerto Rico

The following adjustments to historic data have been made in light of new information from

distributors:

1. Concha y Toro still light wine volumes from 2005.

2. Carlo Rossi is shipped from California and also produced locally; volumes for 2014 have been adjusted accordingly.

3. Frutezia other wine is now produced locally.

4. Ruinart has been added and Champagne totals adjusted since 2013. 5. Redd’s flavoured beer added since 2014.

6. Fireball added since 2014.

7. Herradura Silver tequila added since 2014. 8. Flavoured spirits volumes since 2011.

9. Scotch totals since 2012. 10. Super-premium vodka 2014 totals.

St. Kitts & Nevis

White Oak volumes for 2014 were changed in light of new information.

St. Lucia

Changes to the brands carried by the Heineken brewery have been revised slightly going back to

2013 in light of new information.

St. Maarten & St. Martin

Don Julio volumes were amended for 2014 in light of new information.

St. Vincent

No changes.

Trinidad & Tobago

Old Oak white rum has been changed to White Oak to reflect a brand name change by the brand

owner. The product remains the same.

Still light wine figures have been adjusted, mainly due to a revision of Taylor US wine.

Beer and RTD figures have been adjusted historically in light of new information from distributors.

US Virgin Islands

Paradise Gold rum data has been edited going back to 2005 and Paradise Silver rum data going back to 2010 in light of new information.

The figures for Grand Marnier liqueur, Mohawk liqueur, Sheridans cream liqueur, Godiva liqueur, Romana Sambuca and Sutter Home still light wine have been corrected going back to 2010 upon

receiving more accurate information.

Gallo still light wine figures have been ‘smoothed over’ going back to 2011.

Other still light wine figures that have been amended in light of new information are Columbia Crest

and Kaiken going back to 2012, as well as Lunetta prosecco, Johnnie Walker Red and Gordon’s gin.

Yellowtail and Captain Morgan Spiced rum figures for 2014 have also been corrected.

Central America

Belize

Still light wine: The 2014 figure for Bella Sera has been changed due to updated information from

the distributor. This has had a small impact of total category volumes.

Champagne: Historical 2007-2014 category data has been adjusted in light of new export figures.

Rum: The brand Cane Juice has been changed from gold to white rum. New brands Travellers Gold and Belizean Rum have been added, including historical volumes, in light of new information.

Costa Rica

Still light wine: Historical data for Vallformosa and some wine brands distributed by Ciamesa have been changed due to new information from the distributors.

Sparkling wine: Historical data for the Santero and Cook’s brands have been changed due to new information from the distributors.

Brandy: The 2014 figure for Rémy Martin VSOP has been changed, due to a previous error.

Whisk(e)y: The 2014 figure for Chivas 12yo has been changed to take into account an improved estimate of contraband.

Rum: Historical data for Flor de Caña 4yo have been changed due to new information from the brand owner. This has had a small effect on overall category volumes.

Sangria: Historical data for Don Simon Sangria and ‘other sangria’ have been changed in light of

new information.

El Salvador

No changes.

Guatemala

Licorera de Guatemala: Changes have been made to 2014 data for several of the brands owned by this company, due to new information received this year. This has had the following effect on total

category volumes:

- Small impact: Scotch, other whisky, vodka, other spirits

- Significant impact: Rum, cane, RTDs.

Scotch: The 2014 figure for Chivas Regal 12yo has been changed due to new information from the distributor.

Honduras

Still light wine: The 2014 figures for some Marcas Mundiales brands have been revised due to new

information from the distributor. This has had a small impact on the total category volume.

Light aperitifs: The 2014 figure for Martini has been revised in light of new information.

Rum: The 2014 figures for some Bacardi brand lines have been revised due to new information. Ron

Plata has been moved to aguardiente. This has had a large impact on total category volumes.

Tequila: The 2014 figures for some Milagro brand lines have been revised due to new information.

Whisk(e)y: The 2014 volumes for some brands have been revised in light of new information.

Flavoured spirits: The 2014 figure for Disaronno has been revised in light of new information.

Bitters: The 2013-2014 figures for Jägermeister have been revised due to new information from the distributor. This has affected the total category volume.

Mixed drinks: Smirnoff Ice Green Apple volumes have been added for 2013-2014. This has affected

overall category volumes.

Mexico

No changes.

Nicaragua

Still light wine: Historical data for some brands have been revised due to comments from market participants. This has not affected category totals.

Whisk(e)y: Historical data for some Scotch brands have been revised due to comments from market

participants. This has had a small impact on total category volumes for 2011-2015.

Vodka: Historical data for some brands have been revised due to comments from market

participants. This has not affected category totals.

Panama

Frattina sparkling wine, Cuervo Especial Silver, Patrón XO Café and Angostura bitters volumes were adjusted for 2014 in light of updated information from distributors. Perrier-Jouët has been added

since 2014.

Africa Sub-Saharan Africa: General Note

In order to avoid confusion or distortion, historical coverage of Sub-Saharan African countries

(excluding South Africa) goes back no further than 2007, which is when the IWSR’s in-depth investigation into the region began. All data prior to 2007 had been automatically generated and was

therefore unreliable.

Pricing in Sub-Saharan Africa has been significantly improved and most key markets now come

complete with detailed pricing information either taken from internet sources or in-market storechecks carried out by third parties. Because 2016 is the first year in which solid pricing

information has been available, these prices have been used as the basis for all historical pricing.

Angola

Improved information on the level of stocks in the market has prompted the revision of several Scotch brands’ volumes in order to better reflect consumption.

Beer and cider volumes have been included for the first time.

Because 2016 is the first year in which solid pricing information has been available, these prices will be used as the basis for all historical pricing.

Benin

Improved information on the level of stocks in the market has prompted the revision of several

Scotch brands’ volumes in order to better reflect consumption.


Because 2016 is the first year in which solid pricing information has been available, these prices will

be used as the basis for all historical pricing.

Botswana

Botswana is a new report added to the database for the first time, with data for 2014 and 2015.

Cameroon






Democratic Republic of the Congo (DRC)

Tentative estimates of beer and cider were made for the first time and as such have in some cases significantly altered volumes in the report. Furthermore, these may be subject to future revisions

following feedback.



Djibouti


following feedback.

Equatorial Guinea

Tentative estimates of beer and cider were made for the first time and as such have in some cases

significantly altered volumes in the report. Furthermore, these may be subject to future revisions following feedback.

Improved information on the level of stocks in the market and the amount of re-exports to Cameroon and Nigeria have prompted the revision of the Scotch and brandy categories.

Ethiopia




Gabon



Ghana

Tentative estimates of local brands and categories have been made for the first time. As such, they may be subject to future revisions following feedback.




Because 2016 is the first year in which solid pricing information has been available, these prices will be used as the basis for all historical pricing.

Ivory Coast





Kenya

Tentative estimates of local brands and categories were made for the first time. As such, figures may

be subject to future revisions following feedback.






Mauritius

Tentative estimates of local spirits, beer and cider were made for the first time and as such have in

some cases significantly altered volumes in the report. Furthermore, these may be subject to future revisions following feedback.


Mozambique

Tentative estimates of local spirits, beer and cider were made for the first time and as such have in

some cases significantly altered volumes in the report. Furthermore, these may be subject to future revisions following feedback.

Improved information on the amount of South African wine coming over the border has altered total wine volumes.

Morocco

Bitters category volumes have been revised historically to account for changes to Martini bitters

volumes.

1715 vodka (traditional and flavoured) and gin have been added. These are estimates and may need

to be revised.

An estimate for Glen Scanlan has also been added.

Namibia

Changes were made to several Brockman & Kreiss brands following improved information. This has primarily affected some individual wine brands.

Nigeria

Tentative estimates of local brands and categories have been made for the first time and as such may

be subject to future revisions following feedback.






Republic of the Congo



Réunion


following feedback.

Senegal






South Africa

The still light wine category’s segmentation by quality has been revised to be brought in line with the IWSR’s global quality segmentation. This has led to significant changes in the classification and

grouping of local brands in the report.

Blue Sky brand volumes have been altered due to improved information.

Tanzania

Tentative estimates of local spirits, beer and cider were made for the first time and as such have in some cases significantly altered volumes in the report. Furthermore, these may be subject to future

revisions following feedback.



Togo



2016 is the first year in which solid pricing information has been available. These prices will be used as the basis for all historical pricing.

Tunisia

Tequila volumes in 2014 have changed following new information.

Uganda


following feedback.

Rest of World

Australia

Vina Albali added, adjusted others. Category now bigger than previously stated.

Pepperjack 2013 and 2014 has been revised due to new information. Rosemount has been revised back to 2011, as volumes were overstated previously. Matua 2014 has been revised down.

Taittinger figures have been revised back to 2012. Yellowglen volumes have been revised down in

2013 and 2014.

Estimates for boutique vermouth have been added back to 2014. These need to be verified.

Chivas Regal 18yr has been corrected back to 2010. Super-premium blended Scotch is now larger

than previously stated. The Balvenie and Glenfiddich volumes for 2014 have been revised following

new information. Milagro Reposado has also been revised.

McAllister 2013-2014 has been revised following new information. Nelson County volumes 2013-2014 have been revised following new information, changing overall Bourbon volumes for these years.

Ruskov vodka has been adjusted for 2013 and 2014 due to new information. Overall vodka category

volumes are different as a result.

Estimates have been made for local whisky and gin dating back to 2010. Overall whisk(e)y and gin

volumes are higher historically as a result.

Cuervo changed distribution from Think Spirits to Island 2 Island. Figures here are actual sales

combined with half-year projections (also affects The Kraken and Bushmills). While Island 2 Island did not carry Cuervo products for the full year, for convenience it has been named as sole distributor.

Captain Morgan Spiced Black has been added back to 2013 following new information. Spiced rum is

now larger than previously stated.

Armagnac volumes have been corrected back to 2005 following new information. The category is now

larger than previously stated.

Beam Suntory products are now with Coca-Cola Amatil (CCA). Beam Global’s products were with CCA previously, but Suntory was a standalone distributor. Products owned by Beam Suntory are now with

CCA, but former Suntory agency brands (e.g. the Rémy Cointreau portfolio and Sierra tequila, among

others) have moved to Spirits Platform (established in 2015). While Spirits Platform did not carry these products for the full year, it has been named as sole distributor. Russian Standard and WKD

(previously under agency with Suntory) have made the switch to CCA.

Monte Alban figures have been added historically. Mezcal is now bigger than previously stated.

Napoleon French brandy 2013-2014 volumes have been revised following new information, affecting

overall category volumes.

Drambuie volumes for 2014 have been corrected following new information, which has changed overall liqueur category volumes. Fireball Cinnamon Shot has been reclassified as flavoured Canadian

whisky. Liqueur category volumes are now lower than previously stated.

Barbaresso figures have been revised for 2014 and 2013, increasing overall ouzo category size.

Bundaberg & Cola, Bundaberg Red & Cola and Bundaberg Red & Cola Cube have been combined

under Bundaberg & Cola dating back to 2010, due to a lack of accurate brand line information. For the same reason, Johnnie Walker Dry and Johnnie Walker Dry & Ginger have been combined under

Johnnie Walker Dry & Ginger. UDL and UDL Gin have also been combined under UDL. Captain Morgan & Cola includes both spiced and Jamaica lines.

Somersby figures have been revised back to 2013, lowering overall cider category size.

New Zealand

Still light wine segmentation has been revised slightly in light of new information. This is an ongoing process. Changes mostly affect the super-premium-and-above segments.

Rosé volumes have been revised historically, impacting white and red.

Yealands figures have been revised.

Mud House figures have been revised for 2014.

McWilliam’s is imported directly by grocery, but Vintners distributes to non-grocery channels; named

here as sole importer.

Taylors and Brown Brothers have set up a joint venture to distribute their own brands.

Yalumba figures have been revised and segmented since 2011. Cask volumes were previously

understated.

The Accolade portfolio has moved from Constellation to Hancocks. Hancocks is listed as sole supplier

for 2015.

Whisk(e)y volumes are now considerably higher than previously stated due to the revision of Grant’s,

Label 5 and Whyte & Mackay brands. Canadian Club has also been changed in 2014 following new information (revised down).

In 2016 all Beam Suntory products will be distributed by Coca-Cola Amatil. Campari’s bitters and

selected other brands will be distributed by Eurovintage.

Quartz Reef figures have been revised back to 2013. Overall sparkling wine volumes have been

amended due to revisions to others in super-premium and premium local sparkling wine segments.

The Grant’s portfolio volumes for 2014 have been changed due to new information. Irish whiskey and

blended Scotch are now larger in 2014 than previously reported.

Volumes from the Jim Beam Black RTD for 2013 have been transferred to Jim Beam RTD following new information.

Duty Free

Improved still light wine coverage with new/more accurate data, including the following

brands:

Albert Bichot, Barton & Guestier, Banrock Station, Blackstone, Bouchard, Château le Puy, Da Luca,

Delegat, Echo Falls, Fish Hoek, Flagstone, Gérard Bertrand, Geyser Peak, Gran Tierra, Hardy’s, Kim Crawford, Kumala, Lancers, Louis Max, Mouton Cadet, Mud House, Nobilo, Paul Masson, Ravenswood,

Rocca di Montemassi, Robert Mondavi, Santa Carolina, Santa Rita, Stones, Stowells, Waipara Hills, Zonin

Prices for RTDs/mixed drinks added

New brands added:

The Botanist, Bruichladdich, G’Vine, Gozio amaretto, Jaloviina, Jalokahvi, Jaloviina Kaski, Valhalla Viru Valge, Vana Tallin bitter, Vana Tallin Cream, Zonin prosecco

Revised data

Improved coverage for Bulldog gin, Caorrun, MacArthurs, Hankey Bannister & Speyburn

Data for The Dalmore and Jura split out by age/variant

DF Indian Sub-Continent figures for some Johnnie Walker brand lines revised for 2010-2014

as volumes previously allocated to the India domestic market have now been re-allocated to

India duty free

Zubrowka 2014 figures revised (figures were previously under-reported)

THE IWSR DATABASE 2016 RELEASE NOTES€¦ · THE IWSR DATABASE 2016 RELEASE NOTES. Improvements to the Database General ... as a liqueur. Change affecting all Duty Free/Travel Retail

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