The Intrinsic Value of Social Media
The Intrinsic Value of Social Media
Jan 21, 2015
Social Media should no longer be thought of as a marketing appendage, but rather instrumental in all aspects of business.
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The Intrinsic Value of Social Media
Obligatory and Shameless Self-Promotional Slide
Griffanza is an Online Marketing Company • Help businesses , Consultants and Non-Profits Get Found, Grow
& Prosper Online • SEO • Social Media • Inbound Marketing• Online Advertising• Website Development• Content Management • Public Relations• Analytics and Metrics
We don’t know enough about Social Media to know where to begin
There’s no established way to measure
There is no funding
We don’t have the time
Social Media is not proven
Legal constraints and corporate policies
Social Media not a good use of employee time
Barriers to Social Media Adoption
What is Social Media?
Interactive platforms via which individuals and communities create and share user-generated content ~ Andreas Kaplan
Merriam-Webster : forms of electronic communication (as Web sites for social networking and micro-blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
Social Media is Electronic Communication Systems
Hooped Up Goof-Balls
66% of online adults use social networking sites
62% of Fortune 500 companies have an active corporate Twitter account
58% of Fortune 500 companies have a corporate Facebook page
82% of Customers are much more likely to trust a company whose CEO and team engage in social media.
77% of Customers are much more willing to buy from a company whose mission and values are defined through their leaderships’ involvement in social media.
*BRANDFog 2012 CEO, Social Media & Leadership Survey
Essential Questions Before Starting Social Media
What do your customers want from you?
What do you want from Social Media? (Goals)
What’s your
story?
Which Tools will you use?
Who will be responsible?
How will you measure effectiveness?
Strategy
Research
Listen Policy
Engage
Grow Network Measure
Tweak
ROI
Social Media Strategy
Social Media Policy
Engage
Social Media ROI
What is the Intrinsic Value of Social Media?
What’s the value?
The Top Two Benefits of Social Media Marketing
Increasing Exposure Increasing Traffic
58% of marketers who have been using social media for more than 3 years report it has helped them
improve sales
More Benefits of Using Social Media for Business
Business Intelligence
Business Partnerships
Client Retention
Client Education
Even More Benefits of Using Social Media for Business
Public Relations
Collaboration
Political Influence
Innovation
Still More Benefits of Using Social Media for Business
Network Growth
Community Building
Fundraising
Event Promotion
YES… Still Even More Benefits of Using Social Media for Business
Human Resources
Crowdsourcing
Opportunity
Customer Relations
What’s Next?
THANK YOU
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